eBook - ePub
Building Business Websites with Squarespace 7
Miko Coffey
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eBook - ePub
Building Business Websites with Squarespace 7
Miko Coffey
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About This Book
- Use all of the Squarespace functions to design, build, launch, and analyze your website
- Employ this step-by-step, approach to discover the best process for building websites with Squarespace, including tips and advice specifically for businesses
- Discover how to tailor Squarespace templates and functions to your business needs, whether it's an information site, online portfolio, or e-commerce store
Who This Book Is For
This book is ideal for anyone who wants to learn how to use the latest version of Squarespace to create a website from scratch and take it through to go-live. You don't need any prior experience with Squarespace, HTML or CSS, or building websites in general as everything is done using Squarespace's simple, browser-based interface.
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Informazioni
Argomento
InformatiqueCategoria
Systèmes de gestion de contenuBuilding Business Websites with Squarespace 7
Table of Contents
Building Business Websites with Squarespace 7
Credits
About the Author
Acknowledgments
About the Reviewers
www.PacktPub.com
Support files, eBooks, discount offers, and more
Why subscribe?
Free access for Packt account holders
Preface
Why choose Squarespace
About this book
What this book covers
Who this book is for
Conventions
Reader feedback
Customer support
Downloading the support files
Downloading the color images of this book
Errata
Piracy
Questions
1. Setting Up for Success – Your Website Toolkit
Understanding the process of making a website
Understanding website concepts
Structure
Functions
Content
Aesthetics
Writing a website plan
About your business
Business overview (the "elevator pitch")
Slogan (a.k.a. tagline or strapline)
Brand image
About your audience
Your customers (the site's target audience)
Primary purpose
About your website
Goals
Functions
Content
Integration
Site management
About this project
Project team
Project timelines
Project budget
Gathering materials, ideas, and inspiration
Creating idea boards
Website inspiration
Other resources for inspiration
Creating a sitemap
Don't make your customers work hard
Break it down
Keep it simple
Consider action words
Include notes or wireframes
Gathering raw materials
Branding
Logo
Colors
Fonts
Text content
Photos
Downloads
Videos or audio streams
Summary
2. Getting Started with Squarespace
Signing up for a Squarespace account
Finding your way around Squarespace
Understanding the Site Manager interface
Understanding Annotations
Using the Home Menu
Using the Pages area
Using the Design area
Using the Commerce area
Using the Metrics area
Comments
Settings
Logging in and out of Squarespace
Logging in
Logging in by pressing Esc
Accessing your site's login page
Logging in via the Squarespace site
Adjusting basic site settings
Adding Basic Information
Setting your site's language and region
Setting up the SEO options
Keeping your site private until its launch
Setting up your subscription plan and billing
Choosing the right subscription plan
The Personal plan
The Professional plan
The Business plan
Setting up your billing information
Summary
3. Working with Squarespace Templates
Understanding Squarespace templates
Characteristics of a Squarespace template
Page structure
Canvas
Header
Body
Footer
Sidebar(s)
Visual style
Special features
Different homepage
Secondary navigation area
Index page
Variable header images
Promoted Blocks in blog posts
Fixed navigation
Choosing the right Squarespace template for your site
Selecting the best template for your needs
Step 1: Consider the site's primary purpose and important functions
Step 2: List the special features that you want
Step 3: Identify the page structure you like best
Step 4: Refer back to your brand and content
An overview of the different Squarespace templates
Browsing templates
Important points to remember when browsing templates
Using the template's Read Me page
Trying out a new template for your site
Installing and previewing a new template
Choosing your final template
Fullscreen preview
The Style Editor
The Pages panel
Applying your chosen template to your site
Making a template live
Summary
4. Creating Your Site Framework: Pages, Items, Collections, and Navigation
Understanding Squarespace pages
Standard page
Collection Pages
Cover Page
Page cluster
Special properties of Collection and Index Pages
Adding pages to your site
Using the Pages panel
Understanding your template's unique way of displaying page elements
Using demo pages to create new pages
Standard page settings
Navigation Title
Page Title
The Enabled checkbox
Page Layout
Page Description
URL Slug
Password
The Thumbnail Image
Page Controls
Page Settings action buttons
Creating new pages
Collection Page settings
Blog Page Settings
Gallery Page Settings
Events Page Settings
Index Page Settings
Products Page Settings
Album Page Settings
Adding items to Collection Pages
Configuring the item settings
Blog post settings
Event settings
Gallery image settings
Gallery video settings
Product settings
Album track settings
Organizing items in Gallery, Products, or Album Pages
Moving Blog posts
Deleting items
Creating a Cover Page
Setting up your Cover Page
Organizing your site's navigation
Folder Settings
Creating an Index
Index Settings
Rearranging pages
Adding pages to a Folder or Index
Opening and closing Folders or Indexes
Adding pages to a secondary navigation area
Removing pages from your site
Disabling pages
Storing pages for later
Deleting pages
Moving pages to the Recycle Bin
Restoring a page from the Recycle Bin
Adding external site links to your site navigation
Adding social media profile links
Adding links to third-party sites
Summary
5. Adding, Editing, and Arranging Content in Your Web Pages
Understanding Blocks
Adding and removing blocks
Adding a block
Removing blocks
Adding basic content to y...