Transitioning to Virtual and Hybrid Events

How to Create, Adapt, and Market an Engaging Online Experience

Ben Chodor, Gabriella Cyranski

• Editore: Wiley
• Anno: 2020
• ISBN:
  9781119747185
• Edizione: 1
• Argomento: Commerce
• Categoria: Réunions et présentations

C reating virtual events is not as simple as moving the same content online— learn how to immediately leveragevirtualsolutionsfor effective in-person online events

As the globalCOVID-19pandemic continues to have unprecedented impact onboth the global economyand thewhole of theworldpopulation, the need for effectively and efficiently connecting people and the right information has never been more urgent. Although the technology infrastructure currently exists, many organizations arescramblingto createvirtualmeetings andeventsto addressimportant time-sensitiveissues.

Transitioning to Virtual and Hybrid Events explainseverything an event host needs toknowabout going virtual, fromunderstanding the new audience, toadapting content to the new medium, tomarketing effectively, andmuchmore.AuthorBen Chodor, president ofIntrado Digital Media, provides expert advice and real-worldinstructionsfordelivering engaginghybrid, virtual, and streamingeventsand webinarsfor companies of all sizes andacrossallindustries.Packed with detailedtutorials, real-worldcase studies, illustrative examples, andhighly usefulchecklists, this comprehensive resource providesstep-by-stepguidanceon:

• Planning, creating, and implementing a digital event
• Choosing between astream, awebcast, orahybrid event
• Evaluatingdifferent technological solutions
• Producingcompelling virtual contentfor a variety of scenarios
• Effectively promoting online events
• Meeting the needsofa diverse and global audience

Transitioning to Virtual and Hybrid Events is an indispensable instruction manual for anyone tasked withenhancingtheirorganization'scontinuity plans, enablingtheir employee base to work remotely, or creating any type of virtual solution tomeet thisurgent crisis.