International Business
Attitudes and Alternatives
Alan Sitkin
- 494 pagine
- English
- ePUB (disponibile sull'app)
- Disponibile su iOS e Android
International Business
Attitudes and Alternatives
Alan Sitkin
Informazioni sul libro
This eagerly awaited update of a popular text has been substantially revised and updated to incorporate developments in the field of International Business. It continues to do so in Alan Sitkin's characteristically direct, lively and accessible style which is ideal for introductory students.
This new edition expands upon issues of growing importance to global businesses, including corporate social responsibility, corporate citizenship and sustainability. It explores topics of great importance to business at the start of the new decade, including digital transformation and digital business, and explores the intersection of technology and pandemic-accelerated change to look to the future of business in a global setting.
Enriched with practitioner examples as well as new, colourful and illustrative cases, and ideally structured to make navigation and learning straightforward, this textbook is an ideal introduction to international business. Tutors are supported with a range of materials including an instructor manual, testbank, suggested assignment questions and resources to offer their students, such as revision tips, additional cases and self-test multiple-choice questions.
Domande frequenti
Informazioni
PART I Economic and political framework
Chapter 1 Introduction to international business
Introduction
- differentiate between international and global business
- explain the importance for international managers of developing a flexible mindset
- understand the main terminology used in IB studies
- connect IB to politics, economics and other relevant disciplines
- analyse the internal and external drivers of IB
- What advantages does Apple derive from its supplier relationship with Foxconn?
- What are the chances that Apple might change its IB model one day?