CHAPTER ONE
THE LOTUS ELAN IN CONTEXT
Introduction
Elan is an evocative name for Lotus, as it was the name given to the company’s first truly commercially successful road car. Following the sophisticated but racing-oriented Elite, the original Elan of the 1960s was the right car at the right time, a sophisticated road car based on race-winning technology, powered by Lotus’s own Ford-based engine, which gave the customer superb performance, handling and roadholding combined with acceptable levels of refinement and comfort.
The car outperformed and out-handled the British-built opposition, was much cheaper than foreign exotica and enabled Lotus to become a successful and profitable volume car manufacturer in its own right. Lotus introduced a larger four-seater Elan, the Plus 2, in 1967 to capitalize on the growing market for larger sports cars and produced it alongside the original Elan.
Lotus then moved away from the small sports-car market in the 1970s and 1980s with the larger, upmarket wedge-shaped four-seater Elite (not to be confused with original 1950s Lotus Elite), the Coupé-styled Eclat and Excel and the mid-engine Esprit ranges, which, while they were outstanding cars in the Lotus tradition, had only limited commercial success. So in the late 1980s and early 1990s Lotus tried to emulate the original Elan’s success with a new small sports car, also called the Elan. This front-wheel-drive car was aimed squarely at the small sports-car market, just as the original Elan had been, and also had class-leading performance, handling and roadholding. However, while it was critically acclaimed by the motoring press and has a strong following today, it did not sell in the numbers needed to recoup its costs and so was dropped by 1995.
Lotus Company History Pre-Elan
The founder of Lotus, Anthony Colin Bruce Chapman, was born on 19 May 1928, in Richmond, Surrey, and was bought up in North London by his parents, Stanley and Molly Chapman, who ran a successful catering business and the Railway Hotel in Tottenham Lane, Hornsey. In October 1945, Colin Chapman started studying for a degree in civil engineering at University College, London, from which he graduated in 1948. While he was at university he dealt in second-hand cars, but the withdrawal of the basic petrol ration in October 1947 meant that the bottom fell out of the second-hand market, and Chapman ended up having to sell his current stock at a loss, thus wiping out all his profits from the enterprise. One car could not be shifted, a 1930 Austin Seven saloon, so Chapman had to keep it. He was busily converting this into a touring car when he came across a car trial in Aldershot, and was so inspired by the spectacle that he changed direction and converted the Seven into what would become the first Lotus – a trials special.
When it was completed, the car had to be re-registered (with the registration number ‘OX 9292’) and as Chapman did not want it to be called an ‘Austin Special’ on the registration logbook, he decided to call it the Lotus Mark 1. The origins of why Chapman chose the ‘Lotus’ name remain obscure to this day. The Lotus Mark 1 was built by Chapman with lots of help from his girlfriend and wife-to-be Hazel Williams while working out of a lock-up garage owned by Hazel’s father. The car featured a body that was made from aluminium sheet attached to plywood and, following Chapman’s study of aircraft design and construction, the body was designed to be rigid, light and strong enough to brace the flexible Austin chassis. The Lotus Mark 1 was put to good use in the following year, 1948, with Chapman and Hazel competing in numerous trials around the country.
While Chapman was at university, he had gained his private pilot’s licence through membership of the University Air Squadron and on graduation in 1948 he took up a short service commission in the RAF, mainly, it was rumoured, to cont...