Introduction to Hospitality Management
Dennis R. Reynolds, Imran Rahman, Clayton W. Barrows
- 432 pagine
- English
- PDF
- Disponibile su iOS e Android
Introduction to Hospitality Management
Dennis R. Reynolds, Imran Rahman, Clayton W. Barrows
Informazioni sul libro
The hospitality industry's rapid evolution provides career-seekers with tremendous opportunity–and unique challenges. Changes in the global economy, rising interest in ecotourism, the influence of internet commerce, andamyriadofother trends contribute to the dynamic nature of this exciting field.Introduction to Hospitality Management presents a thorough overview of historical perspectives, current trends, and real-world practices. Coverage of bar and restaurant management, hotel and lodging operations, travel and tourism, and much more gives students a comprehensiveanalysisof this rewarding field.
Focusing on practicality, this text presents real-world examples of traditional methods alongside insightful discussions surrounding changes in consumer demands and key issues affecting the industry. The industry's multifaceted nature lends itself to broad exploration, and this text provides:
- Clear guidance through topics related to foodservice operations, convention management, meeting planning, casino and gaming management, leadership and staffing, financial and business models, and promotion and marketing
- Emphasis on career planning and job placement strategies, giving students a head start in charting their future in hospitality
- A combination ofDrs.Reynolds and Barrows'twoleadingtextbooks, Introduction to Management in the Hospitality IndustryandIntroduction to the Hospitality Industry, into one cohesive, comprehensive edition
- Substantialcoverage of internet commerce and marketing
- Casestudies, including actual interviews with industry professionals, to reinforce primary learning objectives and build critical thinking skills
- An emphasizeonreal-world skills and practical methods employed by management professionals
- Methods to preparestudents for job placement in multiple areas of the hospitalityand tourism industry
Introduction to Hospitality Managementi san essential text for students learning about, or with an interest in, the hospitality industry. Written in a clear and accessible style, this important bookleavesreaders with a strong grasp of the topics and trends most important to a career in the hospitality industry