The 3rd Alternative

Solving Life's Most Difficult Problems

Stephen R. Covey

• Editore: Simon & Schuster UK
• Anno: 2011
• ISBN:
  9780857205162
• Argomento: Commerce
• Categoria: Commerce Général

In any conflict, the First Alternative is my way, and the Second Alternative is your way. The fight always boils down to a question of whose way is better. This book presents a new and practical, but incredibly effective and eye-opening, way to reach resolution through using the 'Third Alternative'. The Third Alternative moves beyondyour way or my way to a higher and better way - one that allows both parties to emerge from debate or even heated conflict in a far better place than either had envisioned. With the Third Alternative, nobody has to give up anything, and everyone wins. To a world of escalating strife and contention, Third Alternative thinkers like those Covey profiles in this innovativeand practical book, bring creative solutions, peace and healing. Through key examples and stories from his work as aconsultant, Covey will demonstrate that Third Alternative thinking is the supreme opportunity of our times. Readers will learn how to create new and better results instead of escalating conflict, as well as how to build strong relationships with diverse individuals based on an attitude of winning together. The Third Alternative represents a departure from material on conflict resolution, negotiation and mediation; the book represents a new way of thinking that will be embraced not only by the many fans that have flocked to Covey's prior books, but also by anyone who is seeking resolution in their professional or personal lives.

1

The Transition Point

Life is full of problems. Problems that seem impossible to solve. Personal problems. Family problems. Problems at work, in our neighborhoods, and in the world at large.

Perhaps you’re in a marriage that started off great, but now you can barely stand each other. You may have estranged relationships with your parents, siblings, or children. It could be that you feel overwhelmed and out of balance at work, always trying to do more with less. Or maybe, like so many others, you are tired of our litigious society, in which people are so quick to sue you don’t dare make a move. We worry about crime and its drag on our society. We see politicians going at it and getting nowhere. We watch the news at night and lose hope that the perpetual conflicts between people and nations will ever be resolved.

So we lose hope, give up, or settle for a compromise that doesn’t feel so good in the end.

That’s why I’ve longed to write this book.

It’s about a principle so fundamental that I believe it can transform your life and the whole world. It is the highest and most important insight I have garnered from studying those people who lead truly effective lives.

Basically, it’s the key to solving life’s most difficult problems.

All people suffer adversities, mostly in silence. Most soldier on bravely in the face of their problems, working and hoping for a better future. For many, terror is just under the surface. Some of these terrors are physical, some psychological, but all are very real.

If you understand and live by the principle in this book, you may not only conquer your problems, but you may go on to build a future for yourself that’s better than you ever imagined possible. I did not discover this principle—it’s eternal. But for those who apply it to the challenges they face, it’s no understatement to say that it may be the greatest discovery of their lives.

My book The 7 Habits of Highly Effective People leads up to it. Of all the principles in that book, I called it “the most catalytic, the most empowering, the most unifying, and the most exciting.” In The 7 Habits, I was able to deal with this principle in only a general way; but in this book, I invite you to explore it with me much more broadly and deeply. If you pay the price to truly understand it, you’ll never think the same way again. You’ll find yourself approaching your most difficult challenges in life in an entirely new, exponentially more effective way.

I’m profoundly excited to share with you stories about some rare people who have grasped this principle. They are not only problem solvers but also creators of the new future we all dream of. Among many, you’ll read about

•	A father who rescued his troubled daughter from years of despair and near suicide in one surprising evening.
•	A young man in India who is solving the problem of electric power for millions of poor people—at virtually no cost.
•	A police chief who cut the juvenile crime rate in a major Canadian city by half.
•	A woman who is bringing New York’s polluted harbor back to life—again at almost no cost.
•	A husband and wife who once could hardly speak to each other and now laugh together about those difficult days.
•	The judge who brought a quick, peaceful end to the biggest environmental lawsuit in American history—without setting foot in a courtroom.
•	The principal of a high school for migrant workers’ children who raised the graduation rate from a dismal 30 percent to 90 percent and tripled his students’ basic skill levels—without spending any more money.
•	A single mother and her teenager who went from bitter confrontation to renewed understanding and affection.
•	A doctor who cures virtually all his patients of a deadly disease at a fraction of the price other doctors charge.
•	The team that transformed Times Square from a cesspool of violence and filth to the top tourist attraction in North America.

Let me emphasize: none of these is a celebrity with lots of money and influence. All are, for the most part, ordinary people who are successfully applying this supreme principle to their toughest problems. And so can you.

I can hear you thinking, “Well, I’m not trying to do anything heroic like those people. I’ve got my own problems, and they’re big to me. I’m tired, and I just want to find a solution that works.”

Believe me, there’s nothing in this book that isn’t both global and personal. The principle applies equally well to a single mother trying her hardest to raise a restless teenager as to a head of state trying to stop a war.

You can apply this principle to

•	A serious conflict at work with your boss or co-workers.
•	A marriage with “irreconcilable differences.”
•	A dispute with your child’s school.
•	A situation that has put you in financial trouble.
•	A critical decision you have to make on your job.
•	A battle over some issue in your neighborhood or community.
•	Family members who quarrel chronically—or won’t speak to each other at all.
•	A weight problem.
•	A job that doesn’t satisfy you.
•	A child who won’t “launch.”
•	A knotty problem you need to solve for a customer.
•	An issue that might drag you into court.

I have taught the underlying principle of this book for more than forty years to literally hundreds of thousands of people. I’ve taught it to young schoolchildren, to rooms full of corporate CEOs, to graduating students, to heads of state in some thirty countries, and to everyone in between. I’ve approached all of them in virtually the same way. I have written this book to apply equally well to a playground, a battlefield, a boardroom, a legislative chamber, or a family kitchen.

I belong to a world leadership group seeking to build a better relationship between the West and the Islamic community. It includes a former U.S. secretary of state, prominent imams and rabbis, global business leaders, and experts on conflict resolution. At our first meeting, it became obvious that everyone had an agenda. It was all rather formal and cool, and you could just feel the tension. That was on a Sunday.

I asked permission from the group to teach them one principle before we went any further, and they graciously agreed. So I taught them the message of this book.

By Tuesday night the whole atmosphere had changed. The private agendas had been shelved. We had arrived at an exciting resolution that we had never anticipated. The people in the room were filled with respect and love for one another—you could see it, and you could feel it. The former secretary of state whispered to me, “I’ve never seen anything so powerful. What you’ve done here could totally revolutionize international diplomacy.” More on this later.

As I said, you don’t have to be a global diplomat to put this principle to work on your own challenges. Recently we surveyed people around the world to find out what their top challenges were personally, on the job, and in the world at large. It was not a representative sample; we just wanted to find out what different people had to say. The 7,834 people who responded were from every continent and from every level of every kind of organization.

•	In their personal lives. The challenge they feel most personally is the pressure of overwork, coupled with job dissatisfact...