Summary: Built to Last
Review and Analysis of Collins and Porras' Book
BusinessNews Publishing
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Summary: Built to Last
Review and Analysis of Collins and Porras' Book
BusinessNews Publishing
Informazioni sul libro
The must-read summary of James Collins and Jerry Porras' book: `Built to Last: Successful Habits of Visionary Companies`.
This complete summary of the ideas from James Collins and Jerry Porras' book `Built to Last: Successful Habits of Visionary Companies` shows that the most impressive achievement in the world of business is the creation of a viable and successful company. But what makes a company successful? To answer this question, the authors have studied world-class companies, from Sony to Walt Disney, and provided you with the keys to their success that can be used by almost any business.
Added-value of this summary:
• Save time
• Understand the keys to success
• Expand your business knowledge
To learn more, read `Built to Last` and see how you can create a visionary company that will guarantee world-class success.
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Summary of Built To Last (James Collins & Jerry Porras)
1. VISIONARY COMPANIES
- 3M Founded in 1902 to operate a mine which failed after selling only one ton of material. Moved into sandpaper manufacture in 1905 and gradually added more products. Today, one of the most dynamic and innovative companies in history.
- AMERICAN EXPRESS Founded in 1850 as a freight company which entered the travelers cheque business when the company president had trouble cashing a personal cheque while overseas.
- BOEING Founded in 1915 to manufacture airplanes, preferably using wood (since William Boeing was an ex-lumber merchant). His first airplane failed and the company was so desperate for business in the early days that it manufactured furniture.
- GENERAL ELECTRIC Started in 1892 by Thomas Edison, GE developed direct current systems while the competitors concentrated on alternating current technology which eventually prevailed in the U.S. GE struggled until it moved to A.C. technology.
- HEWLETT PACKARD Commenced business in 1937 in the electronics field, struggled through early days with contract engineering jobs. In 1939, the company sold a few oscilloscopes and 17 employees by 1941.
- MARRIOTT Started in 1927 with an A&W root beer stand which later began offering Mexican food. Within three years, the Marriotts had three outlets running 24-hours a day and decided to expand further afield.
- MOTOROLA Commenced operating in 1928 building battery eliminators and handling service work. Began manufacturing car radios in 1930 and after a long struggle finally turned profitable and then moved on to other products.
- PROCTOR & GAMBLE Proctor, a candlemaker and Gamble, a soapmaker decided to pool their efforts to sell soap and candles in 1837. (About 18 companies were...