Summary: Marketing Warfare
Review and Analysis of Ries and Trout's Book
BusinessNews Publishing
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Summary: Marketing Warfare
Review and Analysis of Ries and Trout's Book
BusinessNews Publishing
Informazioni sul libro
The must-read summary of Al Ries and Jack Trout’s book: “Marketing Warfare: How Corporations Are Applying Military Strategies to Business”.
This complete summary of the ideas from Al Ries and Jack Trout’s book “Marketing Warfare” shows how important it is for companies to stay ahead of their competitors in today’s overcrowded market. The authors explain how leaders can adopt military strategies to use in their operations in order to gain a considerable competitive advantage. By following their advice, you can use this approach to defend your business territory and conquer any competitors that threaten your position.
Added-value of this summary:
• Save time
• Understand the key concepts
• Expand your business knowledge
To learn more, read “Marketing Warfare” and start making use of military strategies to get ahead of the competition and gain loyal customers.
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Summary of Marketing Warfare (Al Ries & Jack Trout)
MARKETING IS WAR
FUNDAMENTAL PRINCIPLES OF WARFARE
1. THE PRINCIPLE OF FORCE
- The “better people” fallacy. This suggests that your company are the good guys, the other companies are the bad guys and that the best people will prevail, even against the odds. However, the reality of any marketplace is that you should plan on winning a battle through a superior strategy, not by relying on superior performance by your people.
- The “better product” fallacy. Otherwise known as “the better mousetrap sells itself”, this fallacy suggests that the truth will come out eventually, and that if you can just get those facts out there, you’ll prosper. The problem is that this fallacy is based on truth as perceived in your prospect’s mind. Marketing wars, like military wars, are not won automatically by the force with truth on its side. Remember, history is always written by the winners - not the losers.