Scrivere un business plan
eBook - ePub

Scrivere un business plan

Sviluppare l'idea tra analisi di mercato, budget e investitori

Colin Barrow, Paul Barrow, Robert Brown

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  1. 320 pages
  2. Italian
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Scrivere un business plan

Sviluppare l'idea tra analisi di mercato, budget e investitori

Colin Barrow, Paul Barrow, Robert Brown

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Table of contents
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About This Book

Il business plan è un elemento fondamentale per qualsiasi progetto imprenditoriale, grande o piccolo, startup o nuovo ramo d'azienda. Questo libro condensa la conoscenza di tre esperti e accompagna, passo dopo passo, nelle sette fasi di creazione di un business plan completo e convincente.Dall'idea imprenditoriale alla strategia di marketing, dall'analisi di mercato ai piani di vendita, dalla definizione di budget e forecast al controllo di gestione e dei costi, fino ad arrivare alle presentazione del piano a potenziali investitori.Che si tratti di raccogliere fondi, cedere un'attività o sviluppare un nuovo progetto fuori o dentro un'azienda, questa è la guida da avere per lanciarsi nell'impresa.Una lettura facile ma esaustiva, arricchita da esempi, casi di studio, strumenti e modelli da usare, per imparare a scrivere un business plan che non lascia nulla al caso.

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Information

Publisher
Apogeo
Year
2022
ISBN
9788850319367
Topic
Negocios y empresa
Subtopic
Estrategia empresarial

Table of contents