Google SEO
eBook - ePub

Google SEO

strategie e tecniche mobile e desktop per siti ed e-commerce

Marco Ziero

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  1. 272 pages
  2. Italian
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Google SEO

strategie e tecniche mobile e desktop per siti ed e-commerce

Marco Ziero

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About This Book

Farsi trovare ed emergere tra i risultati di Google significa soddisfare le domande e i bisogni espressi dai propri interlocutori potenziali. In pratica bisogna lavorare sui contenuti ma anche ragionare e intervenire sulla loro organizzazione e presentazione. Far crescere il traffico realmente interessato è una disciplina complessa e articolata che tocca ogni componente di una pagina web, ma riguarda anche le piattaforme utilizzate per la pubblicazione, la distribuzione, la gestione e l'analisi dei contenuti: dal più semplice URL a Google Analytics, passando attraverso i CMS e gli algoritmi che regolano le SERP e i meccanismi di indicizzazione.Questo manuale è una guida moderna alla SEO che accompagna il lettore dalla comprensione delle tecniche di ottimizzazione di base - mobile e desktop - fino allo sviluppo di strategie mirate a qualsiasi necessità, dal più comune sito o blog alle piattaforme e-commerce più strutturate.

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Information

Publisher
Apogeo
Year
2017
ISBN
9788850318117
Topic
Ciencia de la computación
Subtopic
Programación web

Table of contents