Digital Entrepreneurship
eBook - PDF

Digital Entrepreneurship

Jonathan P. Allen

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  1. 250 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

Digital Entrepreneurship

Jonathan P. Allen

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About This Book

Technology has enabled a new age of entrepreneurship as entrepreneurs find digital tools that enable new ventures to exploit commercial opportunities around the world. This textbook provides students with expert guidance on using technology platforms to start new ventures.

With an award-winning approach, the author guides readers through the process of a lean startup, taking a "digital first" approach to entrepreneurship. Students using the book will emerge with enhanced understanding of different digital business models, analytical skills for digital ventures, and the confidence to move from prototype to product.

Online resources such as slides, a sample syllabus, and exercises encourage the classroom to become an interactive and dynamic space. To access these resources, please visit https://www.learndigitalentrepreneurship.com/

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Information

Publisher
Routledge
Year
2019
ISBN
9780429014703
Edition
1
Topic
Business
Subtopic
Business General
Index
Business
1
Highlights
Chapter 
1 
introduces 
the 
new 
world 
of 
digital 
entrepreneurship.
• 
Entrepreneurship 
is 
being 
changed 
by 
the 
digital 
transformation 
of 
business 
and 
society. 
We 
call 
this 
digital 
entrepreneurship
.
• 
The 
digital 
era 
is 
changing 
entrepreneurship 
by 
reducing 
barriers 
to 
new 
venture 
creation, 
and 
by 
creating 
new 
areas 
of 
opportunity.
• 
The 
digital 
era 
also 
creates 
new 
entrepreneurial 
challenges, 
such 
as 
competing 
for 
online 
attention, 
and 
keeping 
new 
businesses 
secure.
• 
Digital 
entrepreneurship 
offers 
the 
promise 
of 
empowering 
people 
to 
do 
more 
in 
the 
world, 
by 
making 
new 
venture 
creation 
more 
inclusive 
and 
democratic.
• 
Digital 
technology 
does 
not 
automatically 
create 
a 
better 
world. 
It 
will 
take 
the 
hard 
work 
of 
entrepreneurs 
to 
realize 
the 
potential 
of 
digital 
technology 
for 
not 
just 
creating 
wealth, 
but 
for 
keeping 
economies 
vibrant, 
diverse, 
and 
reflective 
of 
the 
values 
of 
the 
people 
they 
serve.
Digital 
Entrepreneurship
New 
Opportunities 
and 
Challenges
Chapter 
1

Table of contents