Global Writing for Public Relations
Connecting in English with Stakeholders and Publics Worldwide
Arhlene A. Flowers
- 486 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
Global Writing for Public Relations
Connecting in English with Stakeholders and Publics Worldwide
Arhlene A. Flowers
About This Book
Global Writing for Public Relations: Connecting in English with Stakeholders and Publics Worldwide provides multiple resources to help students and public relations practitioners learn best practices for writing in English to communicate and connect with a global marketplace. Author Arhlene Flowers has created a new approach on writing for public relations by combining intercultural communication, international public relations, and effective public relations writing techniques.
Global Writing for Public Relations offers the following features:
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- Insight into the evolution of English-language communication in business and public relations, as well as theoretical and political debates on global English and globalization;
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- An understanding of both a global thematic and customized local approach in creating public relations campaigns and written materials;
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- Strategic questions to help writers develop critical thinking skills and understand how to create meaningful communications materials for specific audiences;
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- Storytelling skills that help writers craft compelling content;
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- Real-world global examples from diverse industries that illustrate creative solutions;
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- Step-by-step guidance on writing public relations materials with easy-to-follow templates to reach traditional and online media, consumers, and businesses;
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- Self-evaluation and creative thinking exercises to improve cultural literacy, grammar, punctuation, and editing skills for enhanced clarity; and
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- Supplemental online resources for educators and students.
English is the go-to business language across the world, and this book combines the author's experience training students and seasoned professionals in crafting public relations materials that resonate with global English-language audiences. It will help public relations students and practitioners become proficient and sophisticated writers with the ability to connect with diverse audiences worldwide.
Frequently asked questions
Information
Part One
Going Global in Public Relations
Chapter 1 Exploring the Evolution of English as âGlobishâ
- Traces the evolution of English and looks at the language landscape of the worldâ and explains why public relations practitioners need to be fluent in todayâs lingua franca.
- Provides examples of multinational corporations and diplomatic and trade groups that have adopted English as their official language or one of their official languages.
- Looks at world languages, differences in English-language education, and the growing demand in developing skills to communicate in written and spoken English, as well as in other languages.
- Covers ways to prepare for a career in international public relations, as well as considerations for working abroad.
Chapter 2 Understanding Global Perspectives in Public Relations
- Examines the evolution of international public relations, definitions of public relations, and the proliferation of industry trade groups on an international, regional, and local level.
- Reviews efforts by global trade groups to develop universal standards in public relations.
- Looks at the growth of international communication conglomerates, as well as the growing importance of verbal and written English proficiency for careers in business and public relations.
- Explains a âglocalâ approach, communicating core messages and localizing content to the needs of the local market.
Chapter 3 Changing Global Media Landscape and Ethical and Legal Issues
- Investigates evolving social networking platforms around the globe and the growth of portable and participatory technology.
- Examines the evolution of the 24/7 news reporting cycle at international media outlets and changes facing traditional media as they embrace social media.
- Reviews major ethical and legal issues so that public relations practitioners understand them and know when to seek legal counsel to follow a countryâs regulations.
1
Exploring the Evolution of English as âGlobishâ
1.1 Introduction to the World of English
1.2 English Evolves from More Than 350 Languages
- Can you identify the Latin roots of English-language words, such as the Latin equivalents of both, stars and outer space, all, and city? See the Pre-English period in the next section.
- Can you name a few Anglo-Saxon words that are still used in English? See Early Old English.
- Can you identify a few English words with Viking roots? See Later Old English.
- How many thousands of French words influenced English? See Middle English.
- Which British monarch was the first to set up trading posts around the world? See Early Modern English.
- When was the first English-language printed book published? See Early Modern English.
- Can you estimate how many words Shakespeare added to the English vocabulary? See Early Modern English.
- When did Noah Webster publish the first American-English dictionary? See Modern English.
- What developments have influenced the spread of English since the mid-20th century? See Late Modern English.
1.2.1 English from the Roman Empire to Today
- Pre-English period (before A.D. 450)
Latin became the lingua franca in administration and education when Julius Caesar and the Roman Empire invaded Britain in 55 B.C. (see Figure 1.2). The Celtic-speaking population in Britain then spoke two main branches similar to todayâs Gaelic and Welsh. The names of places such as Chester and Manchester derive from castra, the Latin word for camp (McCrum et al., 1986). English words with Latin origins remain today. Ambi (both), astro (stars and outer space), omni (all), and urb (city) are just a few examples. - Early Old English (c. 450 to c. 850)
Germanic tribes from Continental EuropeâAngles, Saxons, and Jutesâinvaded Britain in A.D. 449, influencing the development of Early Old English. Basic Anglo-Saxon words have evolved and are still used today: is, here, the, there, and you, as well as words reflecting farming, celebrations, and emotionsâearth, field, sheep, glee, laughter, and mirth (McCrum et al., 1986). This period also sparked the âAnglo-Saxon love of ambiguity, innuendo and word-playâ (McCrum et al., 1986, p. 62), with a rich oral tradition of storytelling and new English literature. Todayâs readers would be bewildered trying to read the original Anglo-Saxon epic poem of Beowulf (see Figure 1.3), yet the legend continues to live on in contemporary film and games. - Later Old English (c. 850 to 1100)
The Viking invasion of Scandinavian peoples brought over other linguistic influences to the development of English. King Alfred, known as Alfred the Great, was instru -mental in having Latin texts translated into English and setting up English-language education (see Figure 1.4). Up to 900 words of Viking origin remain i...