Influencer Marketing Strategy

How to Create Successful Influencer Marketing

Gordon Glenister

• Publisher: Kogan Page
• Year: 2021
• ISBN:
  9781789667264
• Edition: 1
• Topic: Business
• Subtopic: Advertising
• Index: Business

SHORTLISTED: Business Book Awards 2022 - Sales & Marketing category Create an influencer marketing strategy that benefits both brand and the influencer with this fascinating guide, rich in case studies from the biggest and the best and the small and specialist. Influencer marketing can no longer be ignored. Whether it's broad scale celebrity endorsement, or micro-influencers with niche, highly targeted followings, influencer marketing has become a natural extension of content marketing. However, while the opportunities are vast, the very nature of influencer marketing means that a brand must relinquish control of their marketing message to allow the influencer to communicate in their natural style. This can be unnerving, and it's therefore imperative to have a clearly defined campaign that mutually benefits and protects both the brand and the influencer. Influencer Marketing Strategy gives readers everything they need to create influencer marketing strategy. It will walk readers through the key considerations, and offer insight into decisions such as choosing the right influencer, planning content, and how to incorporate influencer marketing into your wider marketing strategy. This book presents fascinating, in-depth case studies from the beauty, fashion, gaming, travel, health and tech industries, demonstrating the variety of ways that influencer marketing can be utilized, and the huge opportunities it presents for organizations and industries of all sizes. Influencer Marketing Strategy is the ultimate guide to developing a successful influencer marketing strategy - and building campaigns that create real value.

Appendix 1

Directory of influencer marketing platforms, agencies and consultants

Influencer marketing platforms

Influencer marketing platforms are typically self-service, to which you would pay a monthly fee to engage or for one-off campaigns. A more comprehensive list can be found on the Influencer Marketing Hub, one of the largest industry aggregators (influencermarketinghub.com/ (archived at https://perma.cc/82NN-P9KG)).

• Carusele (influencer marketing platform) www.carusele.com (archived at https://perma.cc/SJ55-EUVP)
• CreatorIQ (influencer marketing platform) creatoriq.com/ (archived at https://perma.cc/VZ7C-5FCH)
• Famebit (self-service and managed service) www.famebit.com (archived at https://perma.cc/A59P-2W4A)
• Fluvip (self-service) www.fluvip.com (archived at https://perma.cc/9UWR-KQKH)
• Hivency (micro-influencer and customer advocacy platform) www.hivency.com/en (archived at https://perma.cc/XP63-69AW)
• Hypetap (self-service and full-service) www.hypetap.com (archived at https://perma.cc/YPS4-AHH8)
• Influence.co (influencer marketing platform) www.influence.co (archived at https://perma.cc/EDN3-89S9)
• Influencer.com (influencer marketing platform and community) www.influencer.com (archived at https://perma.cc/3KYX-J6GJ)
• Influencity (influencer marketing platform) www.influencity.com (archived at https://perma.cc/88TP-SEF2)
• Intellifluence (influencer marketing self-serve platform) www.intellifluence.com (archived at https://perma.cc/N6W8-8CQW)
• IZEA (self-serve and managed influencer marketing platform)www.izea.com (archived at https://perma.cc/FXM4-CVSL)
• Klear (self-serve and analytics) www.klear.com (archived at https://perma.cc/VF8P-KLVH)
• Mavrck (self-serve influencer marketing platform) www.mavrck.co (archived at https://perma.cc/2XZY-VYG3)
• Min (self-serve Muslim influencer marketing platform) www.wearemin.co/ (archived at https://perma.cc/5XCM-TTD7)
• Neoreach (full-service solution) www.neoreach.com (archived at https://perma.cc/73PS-EWF3)
• Nfinity (influencer marketing platform) www.nfinity.co.za (archived at https://perma.cc/F8YA-QQQL)
• Onalytica (self-serve with B2B focus) www.onalytica.com (archived at https://perma.cc/5D5R-LLVN)
• ParkLu (self-serve and managed solution with China focus)www.parklu.com (archived at https://perma.cc/W6K8-YHSH)
• Rewardstyle (influencer marketing monetization platform) about.rewardstyle.com/ (archived at https://perma.cc/34DV-7CKS)
• Socialbook (self-service influencer marketing) socialbook.io/ (archived at https://perma.cc/6J4J-AC45)
• Scrunch (influencer marketing platform) www.scrunch.com (archived at https://perma.cc/7VMD-4DEJ)
• Talkwalker (social insights platform) www.talkwalker.com (archived at https://perma.cc/Y4WV-WHQB)
• Tinysponsor (influencer platform) www.tinysponsor.com (archived at https://perma.cc/TG5Z-NQBA)
• Traackr (influencer platform) www.traackr.com (archived at https://perma.cc/2BRN-DVK4)
• Tribe (self-service platform) www.tribegroup.com (archived at https://perma.cc/3KQU-CB3Q)
• Weareisma (self-ser...