Marketing e PR
eBook - ePub

Marketing e PR

Le nuove regole per comunicare e raggiungere il pubblico

David Meerman Scott

  1. 360 pages
  2. Italian
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Marketing e PR

Le nuove regole per comunicare e raggiungere il pubblico

David Meerman Scott

Book details
Table of contents
Citations

About This Book

La comunicazione evolve e stare al passo con la tecnologia sembra impossibile.Questo best seller internazionale spiega come evitare che un messaggio si perda nel disordine digitale. L'autore guida il lettore passo dopo passo, mostrando come ottenere il massimo dalla comunicazione sul Web, utilizzare strumenti all'avanguardia e raggiungere direttamente le persone giuste al momento giusto. Vengono illustrate le piĂč recenti ed efficaci strategie per le PR, il marketing e la comunicazione in tempo reale, oltre alla possibilitĂ  di automatizzare operazioni di routine, le modalitĂ  per costruire campagne efficaci attraverso l'analisi di casi di successo, le potenzialitĂ  dei nuovi formati dei contenuti audio e video, e le tecniche di newsjacking per intercettare giornalisti e media.La guida definitiva al marketing di oggi e di domani per chi vuole rimanere al passo e non perdere opportunitĂ  di business.

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Information

Publisher
Apogeo
Year
2022
ISBN
9788850319565
Topic
Negocios y empresa
Subtopic
Marketing
Index
Marketing

Table of contents