eBook - ePub
Il libro rosso del marketing
I tre ingredienti del successo
Greg Creed, Ken Muench
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- 240 pages
- Italian
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
Il libro rosso del marketing
I tre ingredienti del successo
Greg Creed, Ken Muench
Book details
Table of contents
Citations
About This Book
La rilevanza per il mercato, la reperibilitĂ e facilitĂ di individuazione, la capacitĂ di distinguersi dalla concorrenza - in tre parole Relevance, Ease, Distinctiveness - sono aspetti fondamentali per qualsiasi brand o prodotto. Partendo da questa convinzione gli autori hanno elaborato una metodologia innovativa, denominata metodo RED Marketing, che unisce le piĂč recenti scoperte nel campo della comunicazione, delle neuroscienze e dell'economia comportamentale.Questo libro la racconta in modo semplice e chiaro con esempi reali di importanti brand a livello mondiale insegnando a realizzare campagne che raggiungono i consumatori, ottengono tassi di risposta elevati e supportano la crescita e il successo.
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