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Showing 1 - 60 out of 3,000+ books
Sales Force Management
Mark W. Johnston, Greg W. Marshall
2020
Strategic Market Management
David A. Aaker, Christine Moorman
2017
Sports Marketing
Matthew D. Shank, Mark R. Lyberger
2021
E-marketing
Raymond Frost, Alexa K. Fox, Judy Strauss
2018
Social Media Marketing
Tracy L. Tuten
2020
Customer Relationship Management
Francis Buttle, Stan Maklan
2019
Hey Whipple, Squeeze This
Luke Sullivan
2022
Contemporary Selling
Mark W. Johnston, Greg W. Marshall
2016
Digital Marketing Strategy
Simon Kingsnorth
2019
The Luxury Strategy
Jean-Noël Kapferer, Vincent Bastien
2012
Sales Management
Thomas N. Ingram, Raymond W. LaForge, Ramon A. Avila, Charles H. Schwepker Jr, Michael R. Williams
2019
Consumer Behaviour
Zubin Sethna, Jim Blythe
2019
The New Rules of Marketing and PR
David Meerman Scott
2022
Digital Marketing Fundamentals
Marjolein Visser, Berend Sikkenga, Mike Berry
2021
Business-to-Business Marketing
Ross Brennan, Louise Canning, Raymond McDowell
2020
Brand Management
Michael Beverland
2021
Principles of Strategic Communication
Derina Holtzhausen, Jami Fullerton, Bobbi Kay Lewis, Danny Shipka
2021
StoryBranding™ 2.0
Jim Signorelli
2014
Digital Marketing Excellence
Dave Chaffey, PR Smith
2022
Marketing Strategy
Jenna Tiffany
2021
Ethics in Advertising
Wally Snyder
2016
Global Marketing and Advertising
Marieke de Mooij
2021
Key Account Management
Peter Cheverton
2015
Strategic Communication
Jesper Falkheimer, Mats Heide
2022
Using Behavioral Science in Marketing
Nancy Harhut
2022
The Strategy and Tactics of Pricing
Thomas T. Nagle, Georg Müller
2017
Sustainability Marketing
Frank-Martin Belz, Ken Peattie
2014
Diffusion of Innovations, 5th Edition
Everett M. Rogers
2003
Marketing Channel Strategy
Robert W. Palmatier, Eugene Sivadas, Louis W. Stern, Adel I. El-Ansary
2019
Contagious
Jonah Berger
2013
Ice to the Eskimos
Jon Spoelstra
2009
Understanding Digital Marketing
Damian Ryan
2020
Fanatical Prospecting
Jeb Blount
2015
Strategic Social Marketing
Jeff French, Ross Gordon
2019
Integrated Marketing Communication
Jerome M. Juska
2021
Digital Marketing Strategy
Simon Kingsnorth
2022
Sales EQ
Jeb Blount
2017
Advanced Marketing Management
Nikolaos Dimitriadis, Neda Jovanovic Dimitriadis, Jillian Ney
2018
Optimal Database Marketing
Ronald G. Drozdenko, Perry D. Drake
2002
Advertising and Promotion
Chris Hackley, Rungpaka Amy Hackley
2021
Marketing Communications
John R Rossiter, Larry Percy, Lars Bergkvist
2018
Follow the Feeling
Kai D. Wright
2019
Brand Storytelling
Miri Rodriguez
2020
Lifestyle Brands
S. Saviolo, A. Marazza
2012
Marketing 4.0
Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
2016
Sport Consumer Behaviour
Kostas Alexandris, Heath McDonald, Daniel C. Funk
2016
Marketing Mistakes and Successes
Robert F. Hartley, Cindy Claycomb
2013
The Lean Product Playbook
Dan Olsen
2015
Standing Room Only
J. Bernstein
2017
Marketing 5.0
Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
2021
Contemporary Selling
Mark W. Johnston, Greg W. Marshall
2021
Predictive Analytics
Eric Siegel
2016
The Nonprofit Marketing Guide
Kivi Leroux Miller
2021
The New Marketing
Cheryl Burgess, Mark Burgess
2020
They Ask, You Answer
Marcus Sheridan
2019
The Persuasion Code
Christophe Morin, Patrick Renvoise
2018
Creating Signature Stories
David Aaker
2018
Routledge Handbook of Football Marketing
Nicolas Chanavat, Michel Desbordes, Nicolas Lorgnier
2017
Customer Relationship Management
Roger J. Baran, Robert J. Galka
2016
Wine Marketing
C. Michael Hall, Richard Mitchell
2007
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