eBook - ePub

The Social Media MBA Guide to ROI

Name: The Social Media MBA Guide to ROI
ISBN: 9781118844410

How to Measure and Improve Your Return on Investment

Christer Holloman,

English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

The Social Media MBA Guide to ROI

How to Measure and Improve Your Return on Investment

Christer Holloman,

About this book

The first book to explain how you can measure social media ROI across multiple departments, for internal/external social media based activities, as well as for new business models (product/services). This book provides help in establishing a thorough social media plan, examining your goals, audience and channel strategy, before examining tools and techniques to measure social media metrics and key performance indicators. This book debunks the myth that ROI, web metrics and social media measuring is a 'black art', and makes it easy to understand and use, enabling the reader to create bespoke ROI metrics and improve the return on activity. Practical, straightforward and informed by the key principles which the author has explored in his Social Media MBA, this transformative look at ROI will inspire a move away from 'Likes', 'Followers' and 'mentions' and towards pounds, euros and dollars.

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Yes, you can access The Social Media MBA Guide to ROI by Christer Holloman in PDF and/or ePUB format, as well as other popular books in Business & Digital Marketing. We have over one million books available in our catalogue for you to explore.