eBook - ePub

Fundraising and the Next Generation

Name: Fundraising and the Next Generation
Author: Emily Davis

Tools for Engaging the Next Generation of Philanthropists

Emily Davis,

English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Fundraising and the Next Generation

Tools for Engaging the Next Generation of Philanthropists

Emily Davis,

About this book

Step-by-step guidance to key fundraising methods to attract, engage, and retain donors of all ages

Fundraising and the Next Generation brings readers up to date on cases, research, opportunities, and challenges regarding philanthropy's next generation. Readers will learn practical strategies for cultivation, solicitation, and stewardship of Gen X and Y philanthropists using new technologies and traditional tools. Fundraising and the Next Generation covers the behaviors, key characteristics, and approaches for working with philanthropists under the age of forty. In addition, other age cohorts will be discussed to provide perspective, comparison, and related strategies.

Includes step-by-step tools for setting up next gen technology in your organization and engaging Gen X and Y as donors
Features a glossary of social media terms, a list of academic resources for development and professional advancement, and an assessment toolkit
Defines the key characteristics of the four current generations, their habits for charitable giving, and how every development office can successfully engage them in philanthropy
Provides a website with additional information beyond the book

Savvy fundraising leaders understand that successful and sustained philanthropy is not just an issue for today. Long-term planning and diversified strategies allow fundraisers to access every prospective contribution possible. Timely and relevant, Fundraising and the Next Generation brings readers up to date on cases, research, opportunities, and challenges regarding philanthropy's next generation.

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Yes, you can access Fundraising and the Next Generation by Emily Davis in PDF and/or ePUB format, as well as other popular books in Business & Nonprofit Organizations & Charities. We have over one million books available in our catalogue for you to explore.