Encyclopedia of Public Relations
eBook - PDF

Encyclopedia of Public Relations

  1. 1,152 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

Encyclopedia of Public Relations

About this book

When initially published in 2005, the two-volume Encyclopedia of Public Relations was the first and most authoritative compilation of the subject. It remains the sole reference source for any library serving patrons in business, communication, and journalism as it explores the evolution of the field with examples describing the events, changing practices, and key figures who developed and expanded the profession. Reader's Guide topics include Crisis Communications & Management, Cyberspace, Ethics, Global Public Relations, Groups, History, Jargon, Management, Media, News, Organizations, Relations, Reports, Research, and Theories & Models. Led by renowned editor Robert L. Heath, with advisory editors and contributors from around the world, the set is designed to reach a wide array of student readers who will go on to serve as opinion leaders for improving the image and ethics of the practice.

The Second Edition continues to explore key challenges facing the profession, such as earning the trust and respect of critics and the general public. Much greater emphasis and space will be placed on a theme that was just emerging when the First Edition appeared: the Internet and social media as public relations tools. International coverage and representation has been greatly expanded, as well. Finally, biographies (which are now widely available on the Web) have been deleted to give room to areas of enhanced coverage, and biographical material are included where appropriate within the context of topical entries. However, a long entry on women pioneers in public relations has been included as an appendix.

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Information

Publisher
SAGE Publications, Inc
Year
2013
Print ISBN
9781452240794
eBook ISBN
9781452276229
Edition
2
Topic
Business
Subtopic
Business General
Index
Business

Table of contents

  1. ENCYCLOPEDIA OF PUBLIC RELATIONS-FRONT COVER
  2. ENCYCLOPEDIA OF PUBLIC RELATIONS
  3. COPYRIGHT PAGE
  4. CONTENTS
  5. LIST OF ENTRIES
  6. READER’S GUIDE
  7. ABOUT THE EDITOR
  8. CONTRIBUTORS
  9. INTRODUCTION
  10. ACKNOWLEDGMENTS
  11. CHAPTER: A
  12. ACCOMMODATION: CONTINGENCY THEORY
  13. ACCOUNT EXECUTIVE
  14. ACCOUNT MANAGER/ACCOUNT MANAGEMENT
  15. ACCREDITATION
  16. ACTIVISM
  17. ACTUALITY
  18. ADVANCE
  19. ADVERTISING
  20. ADVERTISING EQUIVALENCY
  21. ADVOCACY
  22. AFRICA, PRACTICE OF PUBLIC RELATIONS IN
  23. AGE OF DEFERENCE, END OF THE
  24. AGENDA-SETTING THEORY
  25. AGGREGATOR NEWS SEARCH
  26. ALUMNI RELATIONS
  27. ANALYTICS
  28. ANNUAL REPORTS
  29. ANTECEDENTS OF MODERN PUBLIC RELATIONS
  30. ANTHROPOLOGY AND PUBLIC RELATIONS
  31. AP STYLE
  32. APOLOGIA
  33. APP
  34. APR
  35. ARCHETYPES AND RHETORICAL THEORY
  36. ASSOCIATION FOR WOMEN IN COMMUNICATIONS
  37. ASTROTURFING
  38. ATTRIBUTION THEORY
  39. AUDIENCE MONITORING
  40. AUSTRALIA AND NEW ZEALAND, PRACTICE OF PUBLIC RELATIONS IN
  41. AUTHENTICITY ON SOCIAL MEDIA
  42. CHAPTER: B
  43. BACKGROUNDER
  44. BARCELONA PRINCIPLES
  45. BARNUM, P. T.
  46. BATEMAN, J. CARROLL
  47. BATTLE OF THE CURRENTS
  48. BEAT
  49. BENCHMARKING
  50. BERNAYS, EDWARD
  51. BEST PRACTICES
  52. BILL STUFFER
  53. BIO
  54. BLACK/DARK WEBSITE
  55. BLOGS, VLOGS, AND MICROBLOGS
  56. BOULWARISM
  57. BOURDIEU, PIERRE, AND PUBLIC RELATIONS
  58. BOXED PRINT
  59. BRAND EQUITY AND BRANDING
  60. BRAZIL, PRACTICE OF PUBLIC RELATIONS IN
  61. BRIDGE
  62. BROCHURE
  63. BUSINESS WIRE
  64. BYLINE
  65. CHAPTER: C
  66. CAMPAIGN
  67. CANADA, PRACTICE OF PUBLIC RELATIONS IN
  68. CAPTION/CUTLINE
  69. CASE STUDY
  70. CATALYTIC MODEL OF ISSUES MANAGEMENT
  71. CAUSE MODEL OF RISK AND CRISIS COMMUNICATION
  72. CAUSE-RELATED MARKETING
  73. CHAOS AND COMPLEXITY THEORY
  74. CHASE, W. HOWARD
  75. CHASE MODEL OF ISSUE MANAGEMENT
  76. CHAT
  77. CHINA, HONG KONG, AND TAIWAN, PRACTICE OF PUBLIC RELATIONS IN
  78. CIRCUIT OF CULTURE
  79. CIRCULATION
  80. CITIZEN JOURNALISM/REPORTING
  81. CITIZENS ADVISORY COMMITTEES/ PANELS
  82. CITIZENS UNITED V. FEDERAL ELECTION COMMISSION (2010)
  83. CIVIL SOCIETY
  84. CLIENT
  85. CLIENT–AGENCY RELATIONSHIPS
  86. CLIP (NEWS CLIP) AND CLIPPING SERVICES
  87. COALITION BUILDING
  88. CO-CREATION OF MEANING THEORY
  89. CODES OF ETHICS
  90. CODES OF PUBLIC RELATIONS PRACTICE
  91. COLLABORATIVE DECISION MAKING
  92. COLLATERAL
  93. COLLEGE AND UNIVERSITY PUBLIC RELATIONS
  94. COLORADO COAL STRIKE
  95. COMMENTARY, RADIO AND TELEVISION
  96. COMMERCIAL SPEECH
  97. COMMITTEE ON PUBLIC INFORMATION
  98. COMMODIFYING INFORMATION
  99. COMMUNICATION AUDIT AND AUDITING
  100. COMMUNICATION MANAGEMENT
  101. COMMUNICATION TECHNOLOGIES
  102. COMMUNITARIANISM
  103. COMMUNITAS/CORPORATAS
  104. COMMUNITY AND COMMUNITY BUILDING
  105. COMMUNITY RELATIONS
  106. COMMUNITY REPORTS
  107. COMMUNITY RESILIENCE
  108. COMPOSING/COMPOSITION
  109. CONFLICT RESOLUTION
  110. CONSTITUTIVE THEORY OF LANGUAGE
  111. CONSUMER/CUSTOMER RELATIONS
  112. CONTENT AGGREGATION
  113. CONTENT ANALYSIS
  114. CONTINGENCY THEORY
  115. CONTROL
  116. CONVERGENCE AND PUBLIC RELATIONS
  117. CO-OPTATION
  118. CO-ORIENTATION THEORY
  119. COPY
  120. COPYRIGHT
  121. CORPORATE BRANDING
  122. CORPORATE MORAL CONSCIENCE
  123. CORPORATE SOCIAL RESPONSIBILITY
  124. CORPORATE SPEECH
  125. COUNSELING
  126. CREDIBILITY
  127. CREDITS
  128. CRISIS AND CRISIS MANAGEMENT
  129. CRISIS AND EMERGENCY RISK COMMUNICATION
  130. CRISIS COMMUNICATION
  131. CRISIS INFORMATICS
  132. CRISIS RENEWAL THEORY
  133. CRISIS THEORY
  134. CRITICAL DISCOURSE ANALYSIS
  135. CRITICAL RACE THEORY
  136. CRITICAL THEORY
  137. CROWDSOURCING
  138. CULTURAL FLOWS AND PUBLIC RELATIONS
  139. CULTURAL INTELLIGENCE
  140. CULTURAL THEORY OF RISK COMMUNICATION
  141. CULTURAL TOPOI
  142. CULTURE
  143. CUTLIP, SCOTT M.
  144. CHAPTER: D
  145. DEADLINE
  146. DECISION THEORY
  147. DEFAMATION (LIBEL AND SLANDER)
  148. DELIBERATIVE DEMOCRACY
  149. DEMOGRAPHICS
  150. DEONTOLOGY
  151. DE-POSITIONING
  152. DIALOGUE
  153. DIFFERENTIATION
  154. DIFFUSION OF INNOVATIONS THEORY
  155. DIRECT MAIL/DIRECT EMAIL
  156. DISCOURSE OF RENEWAL THEORY
  157. DISCOURSE THEORY AND ANALYSIS
  158. DISCRIMINATION IN PUBLIC RELATIONS
  159. DISCURSIVE TECHNOLOGY
  160. DIVERSITY: AUDIENCES
  161. DIVERSITY: PUBLIC RELATIONS PROFESSION
  162. DOUBLESPEAK
  163. DRAMATISM AND DRAMATISM THEORY
  164. CHAPTER: E
  165. EASTERN EUROPE, PRACTICE OF PUBLIC RELATIONS IN
  166. ECOLOGY AND PUBLIC RELATIONS
  167. EDGAR ONLINE
  168. EDITING
  169. EDITOR AND PUBLISHER
  170. EDITORIAL
  171. EFFICACY/SELF-EFFICACY
  172. EMERGENCY MANAGEMENT
  173. EMPIRE, PUBLIC RELATIONS AND
  174. EMPLOYEE COMMUNICATION
  175. ENCROACHMENT IN PUBLIC RELATIONS
  176. ENDORSEMENT
  177. ENGAGEMENT (STAKEHOLDERS)
  178. ENLIGHTENMENT AND MODERNITY
  179. ENTERTAINMENT INDUSTRY PUBLICITY/PROMOTION
  180. ENVIRONMENTAL GROUPS
  181. ENVIRONMENTAL SCANNING
  182. ETHICS OF PUBLIC RELATIONS
  183. ETHNOGRAPHY OF PUBLIC RELATIONS
  184. EUROPE, PRACTICE OF PUBLIC RELATIONS IN
  185. EUROPEAN ASSOCIATION OF COMMUNICATION DIRECTORS
  186. EUROPEAN COMMUNICATION MONITOR
  187. EUROPEAN PUBLIC RELATIONS EDUCATION AND RESEARCH ASSOCIATION
  188. EUROPEAN SOCIAL THEORY AND PUBLIC RELATIONS
  189. EVALUATIVE RESEARCH
  190. EVENT MANAGEMENT
  191. EVOLUTION OF PUBLICITY AGENCIES
  192. EXCELLENCE THEORY
  193. EXECUTIVE MANAGEMENT
  194. EXPERIMENT/EXPERIMENTAL METHODS
  195. EXTENDED PARALLEL PROCESS MODEL OF RISK COMMUNICATION
  196. EXTERNAL ORGANIZATIONAL RHETORIC
  197. EXTERNAL PUBLICATIONS
  198. CHAPTER: F
  199. FACT SHEET
  200. FAQS
  201. FEATURE
  202. FEDERAL TRADE COMMISSION
  203. FEMINIZATION THEORY
  204. FIELD THEORY
  205. FLACK
  206. FLAME
  207. FLEISCHMAN, DORIS ELSA
  208. FLIER
  209. FLOGGING
  210. FOCUS GROUP
  211. FOLLOWER/MEMBER NEWSLETTER
  212. FONT
  213. FORMATIVE RESEARCH
  214. FORUM, ONLINE
  215. FOUCAULT, MICHEL, AND PUBLIC RELATIONS
  216. FOUR-MINUTE MEN
  217. FRAME
  218. FRAMING THEORY
  219. FREE MARKET SYSTEM
  220. FREE SPEECH
  221. FREELANCE WRITERS
  222. FRONT GROUPS
  223. FULLY FUNCTIONING SOCIETY THEORY
  224. FUNCTIONS OF PUBLIC RELATIONS
  225. FUNDRAISING
  226. FUTURISM AND TREND ANALYSIS
  227. CHAPTER: G
  228. GAME THEORY
  229. GAMING/PLAYSPACE/SOCIAL GAMING
  230. GANTT CHART
  231. GATEKEEPERS
  232. GENDER AND PUBLIC RELATIONS
  233. GEODEMOGRAPHICS
  234. GERMANY, PRACTICE OF PUBLIC RELATIONS IN
  235. GHOSTWRITING
  236. GIVING, DONATIONS, AND GLOBALISM
  237. GLOBAL ALLIANCE FOR PUBLIC RELATIONS AND COMMUNICATION MANAGEMENT
  238. GLOBALIZATION AND PUBLIC RELATIONS
  239. GLOBALIZE
  240. GOALS
  241. GOODWILL
  242. GOVERNMENT PUBLIC RELATIONS
  243. GOVERNMENT RELATIONS
  244. GRAPHICS
  245. GROSS IMPRESSIONS
  246. GUERILLA MARKETING
  247. CHAPTER: H
  248. HABERMAS, JÜRGEN, ON PUBLIC RELATIONS
  249. HAMMOND, GEORGE
  250. HARLOW, REX
  251. HEARING
  252. HILL, JOHN WILEY
  253. HISTORIES OF PUBLIC RELATIONS
  254. HOLD AND HOLD FOR RELEASE
  255. HOME PAGE
  256. HOTLINE
  257. HUMAN INTEREST
  258. HYPE
  259. CHAPTER: I
  260. IDENTIFICATION
  261. IDENTITY THEORY
  262. IDEOGRAPHS AND RHETORICAL THEORY
  263. IMAGE
  264. IMAGE REPAIR THEORY
  265. IMPRESSION MANAGEMENT THEORY
  266. IMPRESSIONS
  267. INDIA, PRACTICE OF PUBLIC RELATIONS IN
  268. INDUSTRIAL BARONS (OF THE 1870S–1920S)
  269. INFOGRAPHICS
  270. INFOMERCIAL
  271. INFORMATION
  272. INFORMATION INTEGRATION THEORY
  273. INFORMATION RETRIEVAL SYSTEM
  274. INFRASTRUCTURAL RISK COMMUNICATION
  275. INSTITUTE FOR PUBLIC RELATIONS
  276. INSTITUTIONAL THEORY
  277. INTEGRATED MARKETING COMMUNICATION
  278. INTERACTIVITY (AUDIENCE)
  279. INTERCULTURAL COMMUNICATION THEORY
  280. INTERNAL COMMUNICATION
  281. INTERNATIONAL ASSOCIATION OF BUSINESS COMMUNICATORS
  282. INTERNATIONAL PUBLIC RELATIONS ASSOCIATION
  283. INTERNET CONTAGION THEORY
  284. INTERNSHIP
  285. INTERPERSONAL COMMUNICATION THEORY
  286. INTERVIEW AS A COMMUNICATION TOOL
  287. INTERVIEW AS A RESEARCH TOOL
  288. INVESTIGATIVE JOURNALISM
  289. INVESTOR RELATIONS
  290. INVOLVEMENT
  291. ISRAEL, PRACTICE OF PUBLIC RELATIONS IN
  292. ISSUE MANAGEMENT COUNCIL
  293. ISSUES MANAGEMENT
  294. CHAPTER: K
  295. KNOWLEDGE NETWORKS
  296. KOREA, PRACTICE OF PUBLIC RELATIONS IN
  297. CHAPTER: L
  298. LABOR UNION PUBLIC RELATIONS
  299. LATIN AMERICA, PRACTICE OF PUBLIC RELATIONS IN
  300. LAYOUT
  301. LEADERSHIP AND PUBLIC RELATIONS
  302. LEARNING THEORY
  303. LEE, IVY
  304. LEGITIMACY AND LEGITIMACY GAP
  305. LESBIAN, GAY, BISEXUAL, AND TRANSGENDER PRACTITIONERS/ PUBLICS AND PUBLIC RELATIONS
  306. LOBBYING
  307. LOCALIZE
  308. LOGO
  309. LUCKY STRIKE GREEN CAMPAIGN
  310. ENCYCLOPEDIA OF PUBLIC RELATIONS: VOLUME 2
  311. CHAPTER: M
  312. MANAGEMENT THEORY
  313. MANAGERIAL BIAS IN CRISIS COMMUNICATION
  314. MANAGING THE CORPORATE PUBLIC RELATIONS DEPARTMENT
  315. MARKET SHARE
  316. MARKETING
  317. MARKETPLACE OF IDEAS
  318. MATERIAL INFORMATION
  319. MATRIXING/MATRIX MANAGEMENT
  320. MEAN AND MEDIAN
  321. MEASURING/MEASURES
  322. MEDIA CALLS
  323. MEDIA CONFERENCES
  324. MEDIA CULTURE AND PUBLIC RELATIONS
  325. MEDIA EFFECTS
  326. MEDIA FRAGMENTATION
  327. MEDIA MIX STRATEGIES
  328. MEDIA NETWORKS
  329. MEDIA RELATIONS
  330. MEDIA RELEASE
  331. MEMES
  332. MENTAL MODELS APPROACH TO RISK COMMUNICATION
  333. MENTORING
  334. MILITARY PUBLIC RELATIONS
  335. MINORITIES IN PUBLIC RELATIONS
  336. MISSION AND VISION STATEMENTS
  337. MOBILE TECHNOLOGY AND PUBLIC RELATIONS
  338. MODERNITY AND LATE MODERNITY
  339. MORAL DEVELOPMENT
  340. MORAL PHILOSOPHY
  341. MOTIVATION THEORY
  342. MUCKRAKERS (AND THE AGE OF PROGRESSIVISM)
  343. MULTIMEDIA
  344. MUTUALLY BENEFICIAL RELATIONSHIP
  345. CHAPTER: N
  346. NARRATIVE THEORY
  347. NARROWCASTING/BROADCASTING
  348. NATION BRANDING
  349. NATION BUILDING
  350. NATIONAL BLACK PUBLIC RELATIONS SOCIETY
  351. NATIONAL INVESTOR RELATIONS INSTITUTE
  352. NEO-INSTITUTIONAL THEORY
  353. NETWORK THEORY
  354. NEW BUSINESS DEVELOPMENT
  355. NEWS SERVICES
  356. NEWS STORY
  357. NEWSLETTER
  358. NEWS/NEWSWORTHY
  359. NINETEENTH-CENTURY TRENDS IN PUBLIC RELATIONS
  360. NONGOVERNMENTAL ORGANIZATIONS (NGOS)
  361. NONPROFIT ORGANIZATIONS
  362. CHAPTER: O
  363. OBJECTIVES
  364. ONLINE PUBLIC RELATIONS
  365. OP-ED
  366. OPENNESS
  367. OPPORTUNITY AND THREAT
  368. ORGANIZATIONAL IDENTITY AND PERSONA
  369. CHAPTER: P
  370. PAGE, ARTHUR W.
  371. PAMPHLET
  372. PARACRISIS
  373. PARADOX OF THE POSITIVE/ NEGATIVE
  374. PARENT/STUDENT NEWSLETTER
  375. PERJURY
  376. PERSPECTIVISM THEORY
  377. PERSUASION THEORY
  378. PERT CHART
  379. PHILANTHROPY
  380. PHOTO-OP
  381. PHOTOSHARING
  382. PITCH LETTER
  383. PLANK, BETSY
  384. PODCASTS/AUDIO SHARING
  385. POLITICAL ACTION COMMITTEES
  386. POLITICAL ECONOMY AND PUBLIC RELATIONS
  387. POLITICAL PUBLIC RELATIONS
  388. POLITICAL SPEECH
  389. PORTFOLIO
  390. POSITION AND POSITIONING
  391. POSTCOLONIALISM THEORY AND PUBLIC RELATIONS
  392. POSTMODERN PUBLIC RELATIONS
  393. POWER, AS FUNCTIONS AND STRUCTURES
  394. POWER, AS SOCIAL CONSTRUCTION
  395. POWER, DISCURSIVE
  396. POWER, SYMBOLIC
  397. POWER RESOURCE MANAGEMENT THEORY
  398. POWER/KNOWLEDGE AND PUBLIC RELATIONS
  399. PRACTICE/PRACTITIONER
  400. PRECAUTIONARY PRINCIPLE
  401. PRESIDENTIAL PRESS SECRETARIES
  402. PRESS AGENTRY
  403. PRESS KIT
  404. PRIVATIZING PUBLIC OPINION (AND “PUBLICTIZING” PRIVATE OPINION)
  405. PROACTIVITY AND REACTIVITY
  406. PROCESS RESEARCH
  407. PROFESSIONAL AND PROFESSIONALISM
  408. PROFESSIONAL PROJECT OF PUBLIC RELATIONS
  409. PROFESSIONALISM IN PUBLIC RELATIONS
  410. PROGRAM/ACTION PLANS
  411. PROMOTION
  412. PROPAGANDA
  413. PSYCHOGRAPHICS
  414. PSYCHOLOGICAL PROCESSING
  415. PUBLIC AFFAIRS
  416. PUBLIC DIPLOMACY
  417. PUBLIC HEALTH CAMPAIGN
  418. PUBLIC INTEREST
  419. PUBLIC OPINION AND OPINION LEADERS
  420. PUBLIC POLICY PLANNING
  421. PUBLIC RELATIONS
  422. PUBLIC RELATIONS AGENCY
  423. PUBLIC RELATIONS DEPARTMENT
  424. PUBLIC RELATIONS EDUCATION, HISTORY OF
  425. PUBLIC RELATIONS FIELD DYNAMICS
  426. PUBLIC RELATIONS RESEARCH
  427. PUBLIC RELATIONS SOCIETY OF AMERICA
  428. PUBLIC RELATIONS STUDENT SOCIETY OF AMERICA
  429. PUBLIC SECTOR
  430. PUBLIC SERVICE ANNOUNCEMENTS
  431. PUBLIC SPHERE (ÖFFENTLICHKEIT)
  432. PUBLIC SPHERE DISCOURSE
  433. PUBLICIST
  434. PUBLICITY
  435. PUBLICLY HELD COMPANIES
  436. PUBLICS
  437. PUFFERY
  438. PYRAMID STYLE
  439. CHAPTER: Q
  440. QUALITATIVE RESEARCH
  441. QUANTITATIVE RESEARCH
  442. CHAPTER: R
  443. RACE AND PUBLIC RELATIONS
  444. RAILROAD INDUSTRY IN THE 19TH CENTURY
  445. REALLY SIMPLE SYNDICATION
  446. REFLECTIVE MANAGEMENT
  447. REGULATED MONOPOLIES
  448. REINFORCEMENT THEORY
  449. RELATIONSHIP MANAGEMENT THEORY
  450. RELIABILITY
  451. RELIGIOUS ORGANIZATIONS AND PUBLIC RELATIONS
  452. REPUTATION
  453. REPUTATION MANAGEMENT
  454. RESEARCH GOALS
  455. RESEARCH OBJECTIVES
  456. RESILIENT COMMUNITIES
  457. RESOURCE DEPENDENCY THEORY
  458. RETURN ON INVESTMENT
  459. RHETORICAL ARENA (CRISIS THEORY)
  460. RHETORICAL THEORY
  461. RIGHT TO KNOW
  462. RISK COMMUNICATION
  463. RISK PERCEPTION
  464. RISK SOCIETY
  465. RULES THEORY
  466. CHAPTER: S
  467. SAMPLING
  468. SANDBAGGING
  469. SCALES
  470. SEARCH ENGINE
  471. SEARCH ENGINE OPTIMIZATION
  472. SECURITIES AND EXCHANGE COMMISSION
  473. SEGMENTATION OF PUBLICS
  474. SHORT MESSAGE SERVICE
  475. SITUATION ANALYSIS
  476. SITUATION ETHICS
  477. SITUATIONAL CRISIS COMMUNICATION THEORY
  478. SITUATIONAL THEORY OF PROBLEM SOLVING
  479. SITUATIONAL THEORY OF PUBLICS
  480. SOCIAL AMPLIFICATION OF RISK
  481. SOCIAL CAPITAL
  482. SOCIAL CONSTRUCTION OF REALITY THEORY
  483. SOCIAL EXCHANGE THEORY
  484. SOCIAL LEARNING THEORY
  485. SOCIAL MARKETING
  486. SOCIAL MEDIA
  487. SOCIAL MEDIA PRESS RELEASE
  488. SOCIAL NETWORK ANALYSIS
  489. SOCIAL NETWORKING
  490. SOCIAL NETWORKS/ NICHE NETWORKS
  491. SOCIALIZATION THEORY
  492. SOCIETY
  493. SOCIOCULTURE AND PUBLIC RELATIONS
  494. SOCKPUPPET
  495. SOUND BITE
  496. SOUTH AFRICA, PRACTICE OF PUBLIC RELATIONS IN
  497. SPAIN, PRACTICE OF PUBLIC RELATIONS IN
  498. SPEAKERS BUREAUS
  499. SPEECHWRITING
  500. SPIN
  501. SPIRAL OF SILENCE THEORY
  502. SPORTS PUBLIC RELATIONS
  503. STAKEHOLDER THEORY
  504. STAKES
  505. STATISTICAL ANALYSIS
  506. STEWARDSHIP OF LARGE ORGANIZATIONS
  507. STRAIGHT NEWS
  508. STRAIN
  509. STRATEGIC BUSINESS PLANNING
  510. STRATEGIC PARTNERSHIPS
  511. STRATEGIC SILENCE
  512. STRATEGIES
  513. STYLEBOOK
  514. THE SUBALTERN AND PUBLIC RELATIONS
  515. SUBJECTIVE EXPECTED UTILITIES THEORY
  516. SURVEY
  517. SUSTAINABILITY AS A GLOBAL CHALLENGE
  518. SWEDEN, PRACTICE OF PUBLIC RELATIONS IN
  519. SYMBOLIC INTERACTIONISM THEORY
  520. SYMMETRY
  521. SYSTEMS THEORY
  522. CHAPTER: T
  523. TACTICS
  524. TAGLINE
  525. TALLENTS, SIR STEPHEN
  526. TARGET
  527. TERRORISM AND PUBLIC RELATIONS
  528. THEORY OF REASONED ACTION
  529. THEORY-BASED PRACTICE
  530. THIRD CULTURE PUBLIC RELATIONS PRACTITIONER
  531. THIRD-PARTY ENDORSEMENT
  532. TRADE ASSOCIATIONS
  533. TRANSPARENCY
  534. TRANSTHEORETICAL MODEL OF BEHAVIOR CHANGE
  535. TRAVEL AND TOURISM PUBLIC RELATIONS
  536. TROLLING
  537. TRUST
  538. TWENTIETH-CENTURY TRENDS AND INNOVATIONS IN PUBLIC RELATIONS
  539. TWO-STEP FLOW THEORY
  540. CHAPTER: U
  541. UNCERTAINTY
  542. UNCERTAINTY REDUCTION THEORY
  543. UNITED KINGDOM, PRACTICE OF PUBLIC RELATIONS IN
  544. UNITED STATES GOVERNMENT AND PUBLIC RELATIONS
  545. USES AND GRATIFICATIONS THEORY
  546. UTILITARIANISM
  547. CHAPTER: V
  548. VAIL, THEODORE NEWTON
  549. VALIDITY
  550. VIDEO NEWS RELEASE
  551. VIRAL MARKETING
  552. VIRTUAL WORLD SITES
  553. VOTER AND CONSTITUENT RELATIONS
  554. CHAPTER: W
  555. WARFARE AND PUBLIC RELATIONS
  556. WEB TRAFFIC
  557. WEB 2.0
  558. WEBSITE
  559. WIKI
  560. WIRE SERVICE
  561. WORD OF MOUTH MARKETING
  562. WRITING
  563. CHAPTER: Z
  564. ZONES OF MEANING
  565. APPENDIX A: WOMEN PIONEERS IN PUBLIC RELATIONS
  566. APPENDIX B: MILESTONES IN THE HISTORY OF PUBLIC RELATIONS
  567. APPENDIX C: PUBLIC RELATIONS ONLINE RESOURCES
  568. INDEX