Key Features and Benefits
- Includes solid research by a distinguished group of communication scholars
- Clarifies the connections between research results and prescriptive application
- Reveals the importance of conducting research targeting the communication concerns of the general public
- Provides practical advice that is meaningful to everyday lives and encourages future research that can benefit society
This provocative book is an ideal supplement for graduate or advanced undergraduate courses such as Interpersonal Communication, Relational Communication, Empirical Research Methods, and Applied Communication.
