eBook - PDF

Designing Health Communication Campaigns

Name: Designing Health Communication Campaigns
ISBN: 9781452252704

What Works?

Thomas E. Backer,

Everett Rogers,

Pradeep Sopory,

181 pages
English
PDF
Available on iOS & Android

eBook - PDF

Designing Health Communication Campaigns

What Works?

Thomas E. Backer,

Everett Rogers,

Pradeep Sopory,

About this book

Advances in health care have made extraordinary changes in the life expectancy and level of vitality of the average American. Still, according to the U. S. Surgeon General, a full one-half of all premature deaths are due to lifestyle and, therefore, preventable. This important collection presents a comparative synthesis of what works and what does not in mass media health campaigns. High priority is given to coverage of substance abuse prevention campaigns, but programs on AIDS, smoking, teenage pregnancy, heart disease, Alzheimer?s Disease, and vehicle seat belt use are also reviewed. Designing Health Communication Campaigns deepens our understanding of how to design, implement, and evaluate mass media campaigns by highlighting the contributions of media experts who add a human element to the various campaign experiences they describe. This work is indispensable in a fast-evolving field where it serves as both a reference and a concordance for interpreting many other analytic sources. Campaign designers, researchers, communications scholars and graduate students as well as policymakers and program funders will find the book to be valuable in helping make critical decisions about effective mass communication campaigns. "This volume is valuable because it emphasizes actual experiences, and is thus recommended as an adjunct to classic texts in the field. Graduate; faculty; professional." --Choice

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Yes, you can access Designing Health Communication Campaigns by Thomas E. Backer,Everett Rogers,Pradeep Sopory in PDF and/or ePUB format, as well as other popular books in Languages & Linguistics & Communication Studies. We have over one million books available in our catalogue for you to explore.