Sustainable Marketing
eBook - PDF

Sustainable Marketing

Managerial - Ecological Issues

  1. 407 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

Sustainable Marketing

Managerial - Ecological Issues

About this book

Sustainable Marketing is structured around the traditional "4Ps" of marketing and explains how marketing mix decisions can and do influence environmental outcomes. Throughout the book, Donald A. Fuller advocates the conversion of consumption systems to a sustainable paradigm that represents a circular use of resources, not the linear approach (materials >products >consumption >disposal) that leads to the pollution of ecosystems. The book?s running theme is that marketers can reinvent strategy and craft "win-win-win" solutions, where customers win (obtaining genuine benefits), organizations win (achieving financial objectives), and ecosystems win (ecosystem functioning is preserved or enhanced). The theme is vividly illustrated by 49 in-text exhibits of successful corporate environmental initiatives.

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Yes, you can access Sustainable Marketing by Donald A. Fuller in PDF and/or ePUB format, as well as other popular books in Business & Marketing. We have over one million books available in our catalogue for you to explore.

Information

Publisher
SAGE Publications, Inc
Year
1999
Print ISBN
9780761912194, 9780761912187
eBook ISBN
9781452221328
Edition
1
Topic
Business
Subtopic
Marketing
Index
Business
Overview 
15 
become 
inoperative 
(dysfunctional), 
then 
the 
carrying 
capacity 
of 
an 
ecosys-
tem 
(i.e., 
the 
maximum 
population 
of 
a 
species 
that 
can 
be 
supported) 
is 
diminished 
(Buchholtz 
1993). 
The 
various 
factors 
that 
signal 
the 
erosion 
of 
habitat 
quality 
and 
diminished 
carrying 
capacity 
include 
(1) 
the 
decline/ 
extinction 
of 
species 
(a 
failure 
to 
propagate, 
loss 
of 
biodiversity), 
(2) 
the 
depletion 
of 
physical 
resources, 
(3) 
the 
interruption 
of 
food 
chains, 
and 
ExbibiT
1.2 
Ecosystem 
Support 
Services: 
Three 
General 
Categories 
1.
Resource 
supply: 
Materials 
supply 
Freshwater 
supply 
Food 
supply 
(sea/land) 
Oxygen 
supply 
2.
Recycling-housekeeping 
mechanisms: 
Nutrient 
cycling/conversion 
Waste 
disposal 
3.
Preservation-control 
functions: 
Flood 
control 
Pest 
control 
Disease 
control 
Crop 
pollination 
Climate 
moderation 
Soil 
formation 
Soil 
preservation 
Temperature 
regulation 
SOURCE: 
Gladwin, 
Thomas 
N. 
(1995), 
"Sustainable 
Development 
and 
Sustainable 
Enterprise," 
paper 
presented 
at 
the 
Bell 
Conference, 
a 
program 
of 
the 
Management 
Institute 
for 
Environment 
and 
Business, 
University 
of 
Texas 
at 
Austin, 
July 
20. 

Table of contents

  1. Cover
  2. Contents
  3. Preface
  4. Chapter 1 - Sustainable Marketing: An Overview
  5. Why Sustainable Marketing—Now?
  6. Sustainable Marketing Defined
  7. The Master Equation
  8. The Ecological Imperative
  9. The Nature of Sustainable Development/Consumption
  10. The Ecological Setting
  11. Commoner's Informal Laws of Ecology
  12. Evolving Ecological Concern
  13. The Competitive Setting
  14. The Social-Moral Imperative
  15. Reasons for Studying Sustainable Marketing
  16. Philosophy of this Book
  17. Plan of this Book
  18. Chapter Summary
  19. Chapter 2 - New Decision Boundaries: The Product System Life Cycle
  20. The Product System Life-Cycle Concept
  21. Quantitative Life-Cycle Assessment
  22. Qualitative Life-Cycle Assessment
  23. Path to the Future?
  24. Chapter Summary
  25. Chapter 3 - Sustainable Marketing Strategies
  26. Framework for Sustainable Marketing Management
  27. Dimensions of Waste Management
  28. Strategy Options
  29. Proactive Strategy: Pollution Prevention
  30. Proactive Strategy: Resource Recovery
  31. Default Option: Terminal Disposal
  32. Organizational Strategies
  33. Marketing's New Mission
  34. Implementing Sustainable Marketing Strategies
  35. Product-Specific Sustainable Marketing Audit
  36. Chapter Summary
  37. Chapter 4 - Sustainable Products
  38. Role of Product
  39. Sustainable Products: Solution to Pollution
  40. The Industrial Design Process
  41. Product Design-for-Environment
  42. Product Design-for-Pollution Prevention
  43. Product Design-for-Resource Recovery
  44. Product Classification Systems: Design-for-Environment Insights
  45. Implementing Product Design-for-Environment
  46. Chapter Summary
  47. Chapter 5 - Sustainable Channel Networks
  48. Role of Channel Networks
  49. Channel Design-for-Environment
  50. Channel Design-for-Pollution Prevention
  51. Channel Design-for-Resource Recovery
  52. Channel Management: Sustainable/Green Retailing
  53. Channel Management: Selecting Sustainable Partners
  54. Channel Management: Implementing Sustainable Channels
  55. Chapter Summary
  56. Chapter 6 - Sustainable Marketing Communications
  57. Role of Marketing Communications
  58. Communications Design-for-Environment
  59. Controversy over Message
  60. Environmental Message Design
  61. Environmental Labeling Programs
  62. Role of Promotion Mix Elements
  63. Implementing Sustainable Communications
  64. Chapter Summary
  65. Chapter 7 - Sustainable Pricing
  66. Role of Pricing
  67. Pricing Design-for-Environment
  68. Sources of Eco-Costs
  69. Impact of Eco-Costs on Price
  70. Full-Cost/Environmental Accounting
  71. Allocating Internal Eco-Costs
  72. Design-for-Environment Pricing Strategies
  73. Implementing Sustainable Pricing
  74. Chapter Summary
  75. Chapter 8 - Markets and Market Development
  76. Role of Markets
  77. Consumer Markets: Decision Process Factors
  78. Consumer Markets: Green Segmentation Analysis
  79. Industrial Markets: Environmental Products
  80. Industrial Markets: Recycled-Source Materials
  81. Chapter Summary
  82. References
  83. Index
  84. About the Author