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Sales Force Management_cover
Sales Force Management
Mark W. Johnston, Greg W. Marshall
2020
Strategic Market Management_cover
Strategic Market Management
David A. Aaker, Christine Moorman
2017
Customer Relationship Management_cover
Customer Relationship Management
Francis Buttle, Stan Maklan
2019
E-marketing_cover
E-marketing
Raymond Frost, Alexa K. Fox, Judy Strauss
2018
Sports Marketing_cover
Sports Marketing
Matthew D. Shank, Mark R. Lyberger
2021
Hey Whipple, Squeeze This_cover
Hey Whipple, Squeeze This
Luke Sullivan
2022
Contemporary Selling_cover
Contemporary Selling
Mark W. Johnston, Greg W. Marshall
2016
Social Media Marketing_cover
Social Media Marketing
Tracy L. Tuten
2020
The New Rules of Marketing and PR_cover
The New Rules of Marketing and PR
David Meerman Scott
2022
Consumer Behaviour_cover
Consumer Behaviour
Zubin Sethna, Jim Blythe
2019
Digital Marketing Excellence_cover
Digital Marketing Excellence
Dave Chaffey, PR Smith
2022
The Luxury Strategy_cover
The Luxury Strategy
Jean-Noël Kapferer, Vincent Bastien
2012
Sales Management_cover
Sales Management
Thomas N. Ingram, Raymond W. LaForge, Ramon A. Avila, Charles H. Schwepker Jr, Michael R. Williams
2019
Understanding Digital Marketing_cover
Understanding Digital Marketing
Damian Ryan
2020
Digital Marketing Fundamentals_cover
Digital Marketing Fundamentals
Marjolein Visser, Berend Sikkenga, Mike Berry
2021
Using Behavioral Science in Marketing_cover
Using Behavioral Science in Marketing
Nancy Harhut
2022
Digital Marketing Strategy_cover
Digital Marketing Strategy
Simon Kingsnorth
2019
Business-to-Business Marketing_cover
Business-to-Business Marketing
Ross Brennan, Louise Canning, Raymond McDowell
2020
Principles of Strategic Communication_cover
Principles of Strategic Communication
Derina Holtzhausen, Jami Fullerton, Bobbi Kay Lewis, Danny Shipka
2021
Nonprofit Marketing_cover
Nonprofit Marketing
Walter Wymer, Patricia A. Knowles, Roger Gomes
2006
Digital Marketing Strategy_cover
Digital Marketing Strategy
Simon Kingsnorth
2022
Ethics in Advertising_cover
Ethics in Advertising
Wally Snyder
2016
Marketing Strategy_cover
Marketing Strategy
Jenna Tiffany
2021
Generation Z_cover
Generation Z
Corey Seemiller, Meghan Grace
2018
Key Account Management_cover
Key Account Management
Peter Cheverton
2015
Strategic Market Management_cover
Strategic Market Management
David A. Aaker, Damien McLoughlin
2014
Global Marketing and Advertising_cover
Global Marketing and Advertising
Marieke de Mooij
2021
Strategic Communication_cover
Strategic Communication
Jesper Falkheimer, Mats Heide
2022
Brand Storytelling_cover
Brand Storytelling
Miri Rodriguez
2020
Sustainability Marketing_cover
Sustainability Marketing
Frank-Martin Belz, Ken Peattie
2014
The Strategy and Tactics of Pricing_cover
The Strategy and Tactics of Pricing
Thomas T. Nagle, Georg Müller
2017
Diffusion of Innovations, 5th Edition_cover
Diffusion of Innovations, 5th Edition
Everett M. Rogers
2003
Marketing Channel Strategy_cover
Marketing Channel Strategy
Robert W. Palmatier, Eugene Sivadas, Louis W. Stern, Adel I. El-Ansary
2019
Resonate_cover
Resonate
Nancy Duarte
2013
Sport Consumer Behaviour_cover
Sport Consumer Behaviour
Kostas Alexandris, Heath McDonald, Daniel C. Funk
2016
Contagious_cover
Contagious
Jonah Berger
2013
Ice to the Eskimos_cover
Ice to the Eskimos
Jon Spoelstra
2009
Contemporary Selling_cover
Contemporary Selling
Mark W. Johnston, Greg W. Marshall
2021
The New Rules of Marketing and PR_cover
The New Rules of Marketing and PR
David Meerman Scott
2020
Fanatical Prospecting_cover
Fanatical Prospecting
Jeb Blount
2015
Strategic Social Marketing_cover
Strategic Social Marketing
Jeff French, Ross Gordon
2019
Brand Management_cover
Brand Management
Michael Beverland
2021
Sales EQ_cover
Sales EQ
Jeb Blount
2017
Creating Signature Stories_cover
Creating Signature Stories
David Aaker
2018
Integrated Marketing Communication_cover
Integrated Marketing Communication
Jerome M. Juska
2021
StoryBranding™ 2.0_cover
StoryBranding™ 2.0
Jim Signorelli
2014
Ultimate Guide to Social Media Marketing_cover
Ultimate Guide to Social Media Marketing
Eric Butow, Jenn Herman, Stephanie Liu, Amanda Robinson, Mike Allton
2020
Integrated Marketing Communication_cover
Integrated Marketing Communication
Jerome M. Juska
2017
Audience_cover
Audience
Jeffrey K. Rohrs
2013
Optimal Database Marketing_cover
Optimal Database Marketing
Ronald G. Drozdenko, Perry D. Drake
2002
Marketing Communications_cover
Marketing Communications
John R Rossiter, Larry Percy, Lars Bergkvist
2018
Lifestyle Brands_cover
Lifestyle Brands
S. Saviolo, A. Marazza
2012
Everybody Writes_cover
Everybody Writes
Ann Handley
2014
Marketing 4.0_cover
Marketing 4.0
Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
2016
Marketing Mistakes and Successes_cover
Marketing Mistakes and Successes
Robert F. Hartley, Cindy Claycomb
2013
The Lean Product Playbook_cover
The Lean Product Playbook
Dan Olsen
2015
Predictive Analytics_cover
Predictive Analytics
Eric Siegel
2016
Standing Room Only_cover
Standing Room Only
J. Bernstein
2017
Direct, Digital & Data-Driven Marketing_cover
Direct, Digital & Data-Driven Marketing
Lisa Spiller
2020
Marketing 5.0_cover
Marketing 5.0
Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
2021
Recently published
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The Strategy and Tactics of Pricing_cover
The Strategy and Tactics of Pricing
Thomas T. Nagle, Georg Müller, Evert Gruyaert
2023
Cosmetics Marketing_cover
Cosmetics Marketing
Lindsay Karchin, Delphine Horvath
2023
Hispanic Market Power_cover
Hispanic Market Power
Isaac Mizrahi
2023
Sustainable Marketing_cover
Sustainable Marketing
Paul Randle, Alexis Eyre
2023
Can Marketing Save the Planet?_cover
Can Marketing Save the Planet?
Michelle Carvill, Gemma Butler
2024
Marketing Strategy for Museums_cover
Marketing Strategy for Museums
Christina Lister
2023
Search Marketing_cover
Search Marketing
Kelly Cutler
2023
Marketing 6.0_cover
Marketing 6.0
Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
2023
B2B Digital Marketing Strategy_cover
B2B Digital Marketing Strategy
Simon Hall
2023
Digital Storytelling for Brands_cover
Digital Storytelling for Brands
Bridget Tombleson, Katharina Wolf
2023
High-Impact Content Marketing_cover
High-Impact Content Marketing
Purna Virji
2023
Brand Love_cover
Brand Love
Lydia Michael
2023
Brands and Brand Management_cover
Brands and Brand Management
Barbara Loken, Rohini Ahluwalia
2023
Cashvertising Online_cover
Cashvertising Online
Drew Eric Whitman
2023
Marketing 6.0_cover
Marketing 6.0
Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
2023
Social Media Strategy_cover
Social Media Strategy
Julie Atherton
2023
E-Commerce Growth Strategy_cover
E-Commerce Growth Strategy
Kunle Campbell
2023
Coffee's for Closers_cover
Coffee's for Closers
Tony Morris
2023
Marketing Communications_cover
Marketing Communications
PR Smith, Ze Zook
2024
Small Town Big Impact_cover
Small Town Big Impact
Jenn Donovan
2023
Zeitmanagement in 4 schritten_cover
Zeitmanagement in 4 schritten
Stefano Calicchio
2023
Consuming Atmospheres_cover
Consuming Atmospheres
Chloe Steadman, Jack Coffin
2023
Business Digitalization_cover
Business Digitalization
Pantea Foroudi, Maria Teresa Cuomo
2023
Tu atención, por favor_cover
Tu atención, por favor
Casas-Alatriste, Roger
2023
Brand Storytelling_cover
Brand Storytelling
Miri Rodriguez
2023
Ultimate Guide to Instagram for Business_cover
Ultimate Guide to Instagram for Business
Kim Walsh Phillips
2023
B2B Customer Experience_cover
B2B Customer Experience
Paul Hague, Nick Hague
2023
Strategic Brand Licensing_cover
Strategic Brand Licensing
Maria Cristina Longo, Pete Canalichio
2024
Internal Communication Strategy_cover
Internal Communication Strategy
Rachel Miller
2024
Ecosystem-Led Growth_cover
Ecosystem-Led Growth
Bob Moore
2024
Il linguaggio del corpo e la comunicazione non verbale_cover
Il linguaggio del corpo e la comunicazione non verbale
Stefano Calicchio
2024
Think Human_cover
Think Human
Olivier Duha
2024
Privacy, Trust and Social Media_cover
Privacy, Trust and Social Media
Joanna Paliszkiewicz, Kuanchin Chen, Jerzy Gołuchowski
2023
Marketing for Tourism, Hospitality & Events_cover
Marketing for Tourism, Hospitality & Events
Simon Hudson, Louise Hudson
2023
Qualitative Forschung für Dummies_cover
Qualitative Forschung für Dummies
Hendrik Godbersen
2023
Inbound marketing_cover
Inbound marketing
Varios autores
2023
Digital Content Marketing_cover
Digital Content Marketing
Agata Krowinska, Christof Backhaus, Benjamin Becker, Fabian Bosser
2023
Digital Marketing in Sports_cover
Digital Marketing in Sports
Brandon Mastromartino, James J. Zhang
2023
Country-of-Origin Effect in International Business_cover
Country-of-Origin Effect in International Business
Anna Grudecka, Marzanna K. Witek-Hajduk
2023
Simply Put_cover
Simply Put
Ben Guttmann
2023
Was du nicht verkaufst, verkaufen die anderen_cover
Was du nicht verkaufst, verkaufen die anderen
Harald Kopeter
2023
Content Marketing Strategy_cover
Content Marketing Strategy
Robert Rose
2023
Approaches to Corporate Social Responsibility_cover
Approaches to Corporate Social Responsibility
Stefan Markovic, Adam Lindgreen, Nikolina Koporcic, Milena Micevski
2023
Applied Marketing Analytics Using R_cover
Applied Marketing Analytics Using R
Gokhan Yildirim, Raoul Kübler
2023
Luxury Fashion Brand Management_cover
Luxury Fashion Brand Management
Olga Mitterfellner
2023
Busting Silos_cover
Busting Silos
Hillary Carpio, Travis Henry
2023
The Expert Guide to Retail Pricing_cover
The Expert Guide to Retail Pricing
Kiran Gange
2023
The Digital-First Customer Experience_cover
The Digital-First Customer Experience
Joe Wheeler
2023
The Very Good Marketing Guide_cover
The Very Good Marketing Guide
Amy Miocevich
2023
The Ultimate Customer Experience_cover
The Ultimate Customer Experience
Scott McKain
2023
Pioneering New Perspectives in the Fashion Industry_cover
Pioneering New Perspectives in the Fashion Industry
Elaine L Ritch, Catherine Canning, Julie McColl
2023
Here We Grow_cover
Here We Grow
Marcia Barnes
2023
Creative Advertising Concept and Copy_cover
Creative Advertising Concept and Copy
Georgia-Zozeta Miliopoulou
2024
Hospitality and Tourism Marketing_cover
Hospitality and Tourism Marketing
Robert Ebo Hinson, Ishmael Mensah, George Kofi Amoako, Esi Akyere Mensah, Isaac Coffie, Eddy Khosa
2024
Revenue Management im Hotel_cover
Revenue Management im Hotel
Barbara Sensen
2024
Introduction to Sport Marketing_cover
Introduction to Sport Marketing
Aaron C.T. Smith, Constantino Stavros, James Skinner, Andrea N. Geurin, Lauren M. Burch
2024
Marketing Plans_cover
Marketing Plans
Malcolm McDonald, Hugh Wilson, Dave Chaffey
2024
The Continuum of Consumer Choice_cover
The Continuum of Consumer Choice
Gordon R. Foxall
2024
Recently added
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Marketing Communications_cover
Marketing Communications
PR Smith, Ze Zook
2024
Global Sport Marketing_cover
Global Sport Marketing
Michel Desbordes, André Richelieu
2012
Digital Storytelling for Brands_cover
Digital Storytelling for Brands
Bridget Tombleson, Katharina Wolf
2023
Small Town Big Impact_cover
Small Town Big Impact
Jenn Donovan
2023
Sport Consumer Behaviour_cover
Sport Consumer Behaviour
Daniel C Funk, Kostas Alexandris, Heath McDonald
2022
Can Marketing Save the Planet?_cover
Can Marketing Save the Planet?
Michelle Carvill, Gemma Butler
2024
Marketing 6.0_cover
Marketing 6.0
Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
2023
Marketing Strategy for Museums_cover
Marketing Strategy for Museums
Christina Lister
2023
Sustainable Marketing_cover
Sustainable Marketing
Paul Randle, Alexis Eyre
2023
Search Marketing_cover
Search Marketing
Kelly Cutler
2023
Marketing Communications_cover
Marketing Communications
John Egan
2022
Principles of Marketing for a Digital Age_cover
Principles of Marketing for a Digital Age
Tracy L. Tuten
2022
Global Marketing and Advertising_cover
Global Marketing and Advertising
Marieke de Mooij
2021
Social Media Marketing_cover
Social Media Marketing
Tracy L. Tuten
2020
Social Media Marketing_cover
Social Media Marketing
Stephan Dahl
2021
Entrepreneurial Marketing_cover
Entrepreneurial Marketing
Beth L. Goldstein
2019
Consumer Behaviour_cover
Consumer Behaviour
Robert East, Jaywant Singh, Malcolm Wright, Marc Vanhuele
2021
Advertising and Promotion_cover
Advertising and Promotion
Chris Hackley, Rungpaka Amy Hackley
2021
The SAGE Handbook of Digital Marketing_cover
The SAGE Handbook of Digital Marketing
Annmarie Hanlon, Tracy L. Tuten
2022
Cashvertising Online_cover
Cashvertising Online
Drew Eric Whitman
2023
B2B Digital Marketing Strategy_cover
B2B Digital Marketing Strategy
Simon Hall
2023
Social Media Strategy_cover
Social Media Strategy
Julie Atherton
2023
Digital Marketing Strategy_cover
Digital Marketing Strategy
Simon Kingsnorth
2019
Brand Storytelling_cover
Brand Storytelling
Miri Rodriguez
2020
B2B Customer Experience_cover
B2B Customer Experience
Paul Hague, Nicholas Hague
2018
Using Semiotics in Marketing_cover
Using Semiotics in Marketing
Rachel Lawes
2020
Emotionomics_cover
Emotionomics
Dan Hill
2010
Corporate Communication_cover
Corporate Communication
Michael Goodman, Peter B. Hirsch
2015
The Luxury Strategy_cover
The Luxury Strategy
Jean-Noël Kapferer, Vincent Bastien
2012
Fanatical Prospecting_cover
Fanatical Prospecting
Jeb Blount
2015
Everybody Writes_cover
Everybody Writes
Ann Handley
2014
Cashvertising_cover
Cashvertising
Drew Eric Whitman
2008
DESARROLLO DE PRODUCTOS. UNA VISIÓN INTEGRAL_cover
DESARROLLO DE PRODUCTOS. UNA VISIÓN INTEGRAL
Alejandro E. Lerma Kirchner
2016
Neurobranding_cover
Neurobranding
Mariano Diotto
High-Impact Content Marketing_cover
High-Impact Content Marketing
Purna Virji
2023
Manuale di Storytelling_cover
Manuale di Storytelling
Andrea Fontana
2013
Market-Driven Management_cover
Market-Driven Management
Jean-Jacques Lambin, Isabelle Schuiling
2012
Marketing delle arti e della cultura_cover
Marketing delle arti e della cultura
François Colbert
2015
The AI Marketing Canvas_cover
The AI Marketing Canvas
Raj Venkatesan, Jim Lecinski
2021
Handbook Of Industrial Automation_cover
Handbook Of Industrial Automation
Richard Shell
2000
E-Commerce Growth Strategy_cover
E-Commerce Growth Strategy
Kunle Campbell
2023
Marketing (AU), P-eBK_cover
Marketing (AU), P-eBK
Greg Elliott, Sharyn Rundle-Thiele, David Waller, Ingo Bentrott, Siobhan Hatton-Jones, Pete Jeans
2020
What Women Want_cover
What Women Want
Paco Underhill
2010
The Strategy and Tactics of Pricing_cover
The Strategy and Tactics of Pricing
Thomas T. Nagle, Georg Müller, Evert Gruyaert
2023
The New Rules of Marketing and PR_cover
The New Rules of Marketing and PR
David Meerman Scott
2020
Infographics_cover
Infographics
Jason Lankow, Josh Ritchie, Ross Crooks
2012
Experiential Marketing_cover
Experiential Marketing
Kerry Smith, Dan Hanover
2016
Brand Against the Machine_cover
Brand Against the Machine
John Michael Morgan
2011
Not Another Pair of Shoes_cover
Not Another Pair of Shoes
Alexander Novicov
2021
Svuota il carrello_cover
Svuota il carrello
Gianluca Diegoli
2020
Cosmetics Marketing_cover
Cosmetics Marketing
Lindsay Karchin, Delphine Horvath
2023
Brand Love_cover
Brand Love
Lydia Michael
2023
A Degree in a Book: Marketing_cover
A Degree in a Book: Marketing
John Jessup, Joel Jessup
2022
Coffee's for Closers_cover
Coffee's for Closers
Tony Morris
2023
Marketing Case Studies_cover
Marketing Case Studies
Rand Irshaidat
2023
Marketing de influencia_cover
Marketing de influencia
Albuquerque, Manuel
2023
Hispanic Market Power_cover
Hispanic Market Power
Isaac Mizrahi
2023
Brands and Brand Management_cover
Brands and Brand Management
Barbara Loken, Rohini Ahluwalia
2023