Most popular on Perlego
Sales Force Management_cover
Sales Force Management
Mark W. Johnston, Greg W. Marshall
2020
Hey Whipple, Squeeze This_cover
Hey Whipple, Squeeze This
Luke Sullivan
2022
Strategic Market Management_cover
Strategic Market Management
David A. Aaker, Christine Moorman
2017
Sports Marketing_cover
Sports Marketing
Michael J. Fetchko, Donald P. Roy, Kenneth E. Clow
2018
E-marketing_cover
E-marketing
Raymond Frost, Alexa K. Fox, Judy Strauss
2018
Customer Relationship Management_cover
Customer Relationship Management
Francis Buttle, Stan Maklan
2019
Sports Marketing_cover
Sports Marketing
Matthew D. Shank, Mark R. Lyberger
2021
Contemporary Selling_cover
Contemporary Selling
Mark W. Johnston, Greg W. Marshall
2016
Digital Analytics for Marketing_cover
Digital Analytics for Marketing
Gohar F. Khan, Marshall Sponder
2017
Fanatical Prospecting_cover
Fanatical Prospecting
Jeb Blount
2015
The New Rules of Marketing and PR_cover
The New Rules of Marketing and PR
David Meerman Scott
2022
Sales Management_cover
Sales Management
Thomas N. Ingram, Raymond W. LaForge, Ramon A. Avila, Charles H. Schwepker Jr, Michael R. Williams
2019
Understanding Digital Marketing_cover
Understanding Digital Marketing
Damian Ryan
2020
Consumer Behaviour_cover
Consumer Behaviour
Zubin Sethna, Jim Blythe
2019
Generation Z_cover
Generation Z
Corey Seemiller, Meghan Grace
2018
The New Rules of Marketing and PR_cover
The New Rules of Marketing and PR
David Meerman Scott
2020
Digital Marketing Excellence_cover
Digital Marketing Excellence
Dave Chaffey, PR Smith
2022
Marketing Communications_cover
Marketing Communications
PR Smith, Ze Zook
2019
Diffusion of Innovations, 5th Edition_cover
Diffusion of Innovations, 5th Edition
Everett M. Rogers
2003
Ethics in Advertising_cover
Ethics in Advertising
Wally Snyder
2016
Digital Marketing Strategy_cover
Digital Marketing Strategy
Simon Kingsnorth
2022
Digital Marketing Fundamentals_cover
Digital Marketing Fundamentals
Marjolein Visser, Berend Sikkenga, Mike Berry
2021
Using Behavioral Science in Marketing_cover
Using Behavioral Science in Marketing
Nancy Harhut
2022
The Luxury Strategy_cover
The Luxury Strategy
Jean-Noël Kapferer, Vincent Bastien
2012
Business-to-Business Marketing_cover
Business-to-Business Marketing
Ross Brennan, Louise Canning, Raymond McDowell
2020
Contagious_cover
Contagious
Jonah Berger
2013
Principles of Strategic Communication_cover
Principles of Strategic Communication
Derina Holtzhausen, Jami Fullerton, Bobbi Kay Lewis, Danny Shipka
2021
The 22 Immutable Laws of Marketing_cover
The 22 Immutable Laws of Marketing
Al Ries, Jack Trout
2009
Marketing Made Simple_cover
Marketing Made Simple
Donald Miller, Dr. J.J. Peterson
2020
Business to Business Marketing Management_cover
Business to Business Marketing Management
Alan Zimmerman, Jim Blythe
2021
Key Account Management_cover
Key Account Management
Peter Cheverton
2015
Strategic Market Management_cover
Strategic Market Management
David A. Aaker, Damien McLoughlin
2014
Absolute Essentials of Marketing Research_cover
Absolute Essentials of Marketing Research
Bonita M. Kolb
2021
Brand Storytelling_cover
Brand Storytelling
Miri Rodriguez
2020
Digital Marketing Strategy_cover
Digital Marketing Strategy
Simon Kingsnorth
2019
Everybody Writes_cover
Everybody Writes
Ann Handley
2014
Marketing Channel Strategy_cover
Marketing Channel Strategy
Robert W. Palmatier, Eugene Sivadas, Louis W. Stern, Adel I. El-Ansary
2019
Resonate_cover
Resonate
Nancy Duarte
2013
Sport Consumer Behaviour_cover
Sport Consumer Behaviour
Kostas Alexandris, Heath McDonald, Daniel C. Funk
2016
Contemporary Selling_cover
Contemporary Selling
Mark W. Johnston, Greg W. Marshall
2021
Direct, Digital & Data-Driven Marketing_cover
Direct, Digital & Data-Driven Marketing
Lisa Spiller
2020
The Nonprofit Marketing Guide_cover
The Nonprofit Marketing Guide
Kivi Leroux Miller
2021
Sales EQ_cover
Sales EQ
Jeb Blount
2017
Hands-On Social Marketing_cover
Hands-On Social Marketing
Nedra Kline Weinreich
2010
Nonprofit Marketing_cover
Nonprofit Marketing
Walter Wymer, Patricia A. Knowles, Roger Gomes
2006
Integrated Marketing Communication_cover
Integrated Marketing Communication
Jerome M. Juska
2021
Creating Signature Stories_cover
Creating Signature Stories
David Aaker
2018
Optimal Database Marketing_cover
Optimal Database Marketing
Ronald G. Drozdenko, Perry D. Drake
2002
Digital and Social Media Marketing_cover
Digital and Social Media Marketing
Aleksej Heinze, Gordon Fletcher, Ana Cruz
2020
PR Technology, Data and Insights_cover
PR Technology, Data and Insights
Mark Weiner
2021
The New Marketing_cover
The New Marketing
Cheryl Burgess, Mark Burgess
2020
Marketing Strategy_cover
Marketing Strategy
Jenna Tiffany
2021
StoryBranding™ 2.0_cover
StoryBranding™ 2.0
Jim Signorelli
2014
Audience_cover
Audience
Jeffrey K. Rohrs
2013
Integrated Marketing Communication_cover
Integrated Marketing Communication
Jerome M. Juska
2017
Ultimate Guide to Social Media Marketing_cover
Ultimate Guide to Social Media Marketing
Eric Butow, Jenn Herman, Stephanie Liu, Amanda Robinson, Mike Allton
2020
Myths of Marketing_cover
Myths of Marketing
Grant Leboff
2020
Creative Arts Marketing_cover
Creative Arts Marketing
Liz Hill, Catherine O'Sullivan, Terry O'Sullivan, Brian Whitehead
2017
Sustainable Marketing_cover
Sustainable Marketing
Mark Peterson
2021
Marketing Theory_cover
Marketing Theory
Michael J Baker, Michael Saren
2016
Recently published
Web3 Marketing_cover
Web3 Marketing
Amanda Cassatt
2023
Cosmetics Marketing_cover
Cosmetics Marketing
Lindsay Karchin, Delphine Horvath
2023
Kellogg on Marketing_cover
Kellogg on Marketing
Alexander Chernev, Philip Kotler
2023
Handbuch Werberhetorik_cover
Handbuch Werberhetorik
Nina Janich, Steffen Pappert, Kersten Sven Roth
2023
Artificial Intelligence in Marketing_cover
Artificial Intelligence in Marketing
K. Sudhir, Olivier Toubia
2023
Hispanic Market Power_cover
Hispanic Market Power
Isaac Mizrahi
2023
Transforming the B2B Buyer Journey_cover
Transforming the B2B Buyer Journey
Antonia Wade
2023
High-Impact Content Marketing_cover
High-Impact Content Marketing
Purna Virji
2023
Sustainable Marketing_cover
Sustainable Marketing
Paul Randle, Alexis Eyre
2023
Managing Luxury Brands_cover
Managing Luxury Brands
Eleonora Cattaneo
2023
The Strategy and Tactics of Pricing_cover
The Strategy and Tactics of Pricing
Thomas T. Nagle, Georg Müller, Evert Gruyaert
2023
Contemporary Issues in Luxury Brand Management_cover
Contemporary Issues in Luxury Brand Management
Sylvie Studente, Eleonora Cattaneo
2023
Strategic Integrated Marketing Communications_cover
Strategic Integrated Marketing Communications
Larry Percy
2023
Marketing 6.0_cover
Marketing 6.0
Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
2023
Brands and Brand Management_cover
Brands and Brand Management
Barbara Loken, Rohini Ahluwalia
2023
Marketing Case Studies_cover
Marketing Case Studies
Rand Irshaidat
2023
Cashvertising Online_cover
Cashvertising Online
Drew Eric Whitman
2023
Digital Marketing in Practice_cover
Digital Marketing in Practice
Hanne Knight, Lizette Vorster
2023
Social Media Strategy_cover
Social Media Strategy
Julie Atherton
2023
The Very Good Marketing Guide_cover
The Very Good Marketing Guide
Amy Miocevich
2023
Using Semiotics in Marketing_cover
Using Semiotics in Marketing
Rachel Lawes
2023
Zeitmanagement in 4 schritten_cover
Zeitmanagement in 4 schritten
Stefano Calicchio
2023
Consumer Behaviour and Analytics_cover
Consumer Behaviour and Analytics
Andrew Smith
2023
Business Digitalization_cover
Business Digitalization
Pantea Foroudi, Maria Teresa Cuomo
2023
B2B Customer Experience_cover
B2B Customer Experience
Paul Hague, Nick Hague
2023
Marketing_cover
Marketing
Takashi Yasuda
2023
Your Messaging Sucks_cover
Your Messaging Sucks
Kim R Donlan
2023
Brand Storytelling_cover
Brand Storytelling
Miri Rodriguez
2023
Responsible Fashion Business in Practice_cover
Responsible Fashion Business in Practice
Sennait Ghebreab, Sally Heale
2023
Marketing 6.0_cover
Marketing 6.0
Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
2023
Digital Marketing in Sports_cover
Digital Marketing in Sports
Brandon Mastromartino, James J. Zhang
2023
Consuming Atmospheres_cover
Consuming Atmospheres
Chloe Steadman, Jack Coffin
2023
Tu atención, por favor_cover
Tu atención, por favor
Casas-Alatriste, Roger
2023
Seamless_cover
Seamless
Peter D. Bayley
2023
Management Research, International Business, and National Culture_cover
Management Research, International Business, and National Culture
Sunil Venaik, Paul Brewer, David Midgley
2023
The Ultimate Customer Experience_cover
The Ultimate Customer Experience
Scott McKain
2023
The Business Models Handbook_cover
The Business Models Handbook
Paul Hague
2023
Luxury Fashion Brand Management_cover
Luxury Fashion Brand Management
Olga Mitterfellner
2023
The Digital-First Customer Experience_cover
The Digital-First Customer Experience
Joe Wheeler
2023
An Influencer's World_cover
An Influencer's World
Caroline Baker, Don Baker
2023
Ultimate Guide to Instagram for Business_cover
Ultimate Guide to Instagram for Business
Kim Walsh Phillips
2023
Coffee's for Closers_cover
Coffee's for Closers
Tony Morris
2023
Pioneering New Perspectives in the Fashion Industry_cover
Pioneering New Perspectives in the Fashion Industry
Elaine L Ritch, Catherine Canning, Julie McColl
2023
Entrepreneurial Marketing_cover
Entrepreneurial Marketing
Philip Kotler, Hermawan Kartajaya, Hooi Den Huan, Jacky Mussry
2023
Sales Management_cover
Sales Management
Thomas N. Ingram, Raymond W. LaForge, Ramon A. Avila, Charles H. Schwepker Jr, Michael R. Williams
2024
Customer Experience leicht gemacht_cover
Customer Experience leicht gemacht
Andrea Yildiz
2024
Legendeering_cover
Legendeering
Tom Langan
2024
Strategic Content Marketing_cover
Strategic Content Marketing
Dan Farkas, Rebecca Geier
2024
Can Marketing Save the Planet?_cover
Can Marketing Save the Planet?
Michelle Carvill, Gemma Butler
2024
Reimagining Luxury_cover
Reimagining Luxury
Diana Verde Nieto
2024
Think Human_cover
Think Human
Olivier Duha
2024
Winning With Strategic Marketing_cover
Winning With Strategic Marketing
David Altounian, Mike Cronin
2023
Privacy, Trust and Social Media_cover
Privacy, Trust and Social Media
Joanna Paliszkiewicz, Kuanchin Chen, Jerzy Gołuchowski
2023
Marketing Skills in Practice_cover
Marketing Skills in Practice
Linda Anne Barkas, Yvonne Dixon-Todd
2023
Sport and Social Media in Business and Society_cover
Sport and Social Media in Business and Society
Gashaw Abeza, Ryan King-White
2023
Marketing Strategy for Museums_cover
Marketing Strategy for Museums
Christina Lister
2023
Ask & Deliver_cover
Ask & Deliver
Mary Ann O'Brien
2023
Search Marketing_cover
Search Marketing
Kelly Cutler
2023
Qualitative Forschung für Dummies_cover
Qualitative Forschung für Dummies
Hendrik Godbersen
2023
Recently added
Principles of Marketing for a Digital Age_cover
Principles of Marketing for a Digital Age
Tracy L. Tuten
2022
Global Marketing and Advertising_cover
Global Marketing and Advertising
Marieke de Mooij
2021
Social Media Marketing_cover
Social Media Marketing
Tracy L. Tuten
2020
Social Media Marketing_cover
Social Media Marketing
Stephan Dahl
2021
Consumer Behaviour_cover
Consumer Behaviour
Robert East, Jaywant Singh, Malcolm Wright, Marc Vanhuele
2021
Advertising and Promotion_cover
Advertising and Promotion
Chris Hackley, Rungpaka Amy Hackley
2021
The SAGE Handbook of Digital Marketing_cover
The SAGE Handbook of Digital Marketing
Annmarie Hanlon, Tracy L. Tuten
2022
Cashvertising Online_cover
Cashvertising Online
Drew Eric Whitman
2023
Brand Storytelling_cover
Brand Storytelling
Miri Rodriguez
2020
Digital Marketing Strategy_cover
Digital Marketing Strategy
Simon Kingsnorth
2019
B2B Customer Experience_cover
B2B Customer Experience
Paul Hague, Nicholas Hague
2018
The Business Models Handbook_cover
The Business Models Handbook
Paul Hague
2019
Using Semiotics in Marketing_cover
Using Semiotics in Marketing
Rachel Lawes
2020
Fanatical Prospecting_cover
Fanatical Prospecting
Jeb Blount
2015
The Luxury Strategy_cover
The Luxury Strategy
Jean-Noël Kapferer, Vincent Bastien
2012
Everybody Writes_cover
Everybody Writes
Ann Handley
2014
Market-Driven Management_cover
Market-Driven Management
Jean-Jacques Lambin, Isabelle Schuiling
2012
Cashvertising_cover
Cashvertising
Drew Eric Whitman
2008
DESARROLLO DE PRODUCTOS. UNA VISIÓN INTEGRAL_cover
DESARROLLO DE PRODUCTOS. UNA VISIÓN INTEGRAL
Alejandro E. Lerma Kirchner
2016
Manuale di Storytelling_cover
Manuale di Storytelling
Andrea Fontana
2013
High-Impact Content Marketing_cover
High-Impact Content Marketing
Purna Virji
2023
Neurobranding_cover
Neurobranding
Mariano Diotto
2020
Primalbranding_cover
Primalbranding
Patrick Hanlon
2006
Marketing delle arti e della cultura_cover
Marketing delle arti e della cultura
François Colbert
2015
The AI Marketing Canvas_cover
The AI Marketing Canvas
Raj Venkatesan, Jim Lecinski
2021
Marketing (AU), P-eBK_cover
Marketing (AU), P-eBK
Greg Elliott, Sharyn Rundle-Thiele, David Waller, Ingo Bentrott, Siobhan Hatton-Jones, Pete Jeans
2020
What Women Want_cover
What Women Want
Paco Underhill
2010
The Strategy and Tactics of Pricing_cover
The Strategy and Tactics of Pricing
Thomas T. Nagle, Georg Müller, Evert Gruyaert
2023
The New Rules of Marketing and PR_cover
The New Rules of Marketing and PR
David Meerman Scott
2020
Infographics_cover
Infographics
Jason Lankow, Josh Ritchie, Ross Crooks
2012
Experiential Marketing_cover
Experiential Marketing
Kerry Smith, Dan Hanover
2016
Brand Against the Machine_cover
Brand Against the Machine
John Michael Morgan
2011
Not Another Pair of Shoes_cover
Not Another Pair of Shoes
Alexander Novicov
2021
Svuota il carrello_cover
Svuota il carrello
Gianluca Diegoli
2020
Cosmetics Marketing_cover
Cosmetics Marketing
Lindsay Karchin, Delphine Horvath
2023
A Degree in a Book: Marketing_cover
A Degree in a Book: Marketing
John Jessup, Joel Jessup
2022
Marketing Case Studies_cover
Marketing Case Studies
Rand Irshaidat
2023
Marketing sensoriale in un contesto digitale_cover
Marketing sensoriale in un contesto digitale
Yanne ANTONINI
2021
Hispanic Market Power_cover
Hispanic Market Power
Isaac Mizrahi
2023
Brands and Brand Management_cover
Brands and Brand Management
Barbara Loken, Rohini Ahluwalia
2023
E-marketing_cover
E-marketing
Raymond Frost, Alexa K. Fox, Judy Strauss
2018
Web3 Marketing_cover
Web3 Marketing
Amanda Cassatt
2023
Kellogg on Marketing_cover
Kellogg on Marketing
Alexander Chernev, Philip Kotler
2023
Rethinking Marketing_cover
Rethinking Marketing
Håkan Håkansson, Debbie Harrison, Alexandra Waluszewski
2005
The Customer-Base Audit_cover
The Customer-Base Audit
Peter Fader, Bruce G. S. Hardie, Michael Ross
2022
Strategic Social Media Management_cover
Strategic Social Media Management
Karen E. Sutherland
2020
Marketing the Arts_cover
Marketing the Arts
Finola Kerrigan, Chloe Preece
2022
Contemporary Issues in Luxury Brand Management_cover
Contemporary Issues in Luxury Brand Management
Sylvie Studente, Eleonora Cattaneo
2023
Wiley Pathways Marketing_cover
Wiley Pathways Marketing
Alexander Hiam, Linda G. Rastelli
2015
Strategic Market Management_cover
Strategic Market Management
David A. Aaker, Damien McLoughlin
2014
Sustainability Marketing_cover
Sustainability Marketing
Frank-Martin Belz, Ken Peattie
2014
The Business Marketing Course_cover
The Business Marketing Course
David Ford, Lars-Erik Gadde, Håkan Håkansson, Ivan Snehota
2014
Marketing Mistakes and Successes_cover
Marketing Mistakes and Successes
Robert F. Hartley, Cindy Claycomb
2013
Branding that Means Business_cover
Branding that Means Business
Matt Johnson, Tessa Misiaszek
2022
Handbuch Werberhetorik_cover
Handbuch Werberhetorik
Nina Janich, Steffen Pappert, Kersten Sven Roth
2023
Artificial Intelligence in Marketing_cover
Artificial Intelligence in Marketing
K. Sudhir, Olivier Toubia
2023
Strategic Integrated Marketing Communications_cover
Strategic Integrated Marketing Communications
Larry Percy
2023
Transforming the B2B Buyer Journey_cover
Transforming the B2B Buyer Journey
Antonia Wade
2023
Managing Luxury Brands_cover
Managing Luxury Brands
Eleonora Cattaneo
2023