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Sales Force Management_cover
Sales Force Management
Mark W. Johnston, Greg W. Marshall
2020
Strategic Market Management_cover
Strategic Market Management
David A. Aaker, Christine Moorman
2017
Sports Marketing_cover
Sports Marketing
Matthew D. Shank, Mark R. Lyberger
2021
Social Media Marketing_cover
Social Media Marketing
Tracy L. Tuten
2020
E-marketing_cover
E-marketing
Raymond Frost, Alexa K. Fox, Judy Strauss
2018
Hey Whipple, Squeeze This_cover
Hey Whipple, Squeeze This
Luke Sullivan
2022
Digital Marketing Strategy_cover
Digital Marketing Strategy
Simon Kingsnorth
2019
The Luxury Strategy_cover
The Luxury Strategy
Jean-Noël Kapferer, Vincent Bastien
2012
Contemporary Selling_cover
Contemporary Selling
Mark W. Johnston, Greg W. Marshall
2016
Principles of Strategic Communication_cover
Principles of Strategic Communication
Derina Holtzhausen, Jami Fullerton, Bobbi Kay Lewis, Danny Shipka
2021
Digital Marketing Excellence_cover
Digital Marketing Excellence
Dave Chaffey, PR Smith
2022
Marketing Strategy_cover
Marketing Strategy
Jenna Tiffany
2021
Key Account Management_cover
Key Account Management
Peter Cheverton
2015
Strategic Communication_cover
Strategic Communication
Jesper Falkheimer, Mats Heide
2022
Global Marketing and Advertising_cover
Global Marketing and Advertising
Marieke de Mooij
2021
Using Behavioral Science in Marketing_cover
Using Behavioral Science in Marketing
Nancy Harhut
2022
The New Rules of Marketing and PR_cover
The New Rules of Marketing and PR
David Meerman Scott
2022
Digital Marketing Fundamentals_cover
Digital Marketing Fundamentals
Marjolein Visser, Berend Sikkenga, Mike Berry
2021
Sustainability Marketing_cover
Sustainability Marketing
Frank-Martin Belz, Ken Peattie
2014
Business-to-Business Marketing_cover
Business-to-Business Marketing
Ross Brennan, Louise Canning, Raymond McDowell
2020
Understanding Digital Marketing_cover
Understanding Digital Marketing
Damian Ryan
2020
Brand Management_cover
Brand Management
Michael Beverland
2021
Strategic Social Marketing_cover
Strategic Social Marketing
Jeff French, Ross Gordon
2019
Ethics in Advertising_cover
Ethics in Advertising
Wally Snyder
2016
Advertising and Promotion_cover
Advertising and Promotion
Chris Hackley, Rungpaka Amy Hackley
2021
The Strategy and Tactics of Pricing_cover
The Strategy and Tactics of Pricing
Thomas T. Nagle, Georg Müller
2017
Diffusion of Innovations, 5th Edition_cover
Diffusion of Innovations, 5th Edition
Everett M. Rogers
2003
Sales Management_cover
Sales Management
Thomas N. Ingram, Raymond W. LaForge, Ramon A. Avila, Charles H. Schwepker Jr, Michael R. Williams
2019
Marketing 4.0_cover
Marketing 4.0
Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
2016
Ice to the Eskimos_cover
Ice to the Eskimos
Jon Spoelstra
2009
Fanatical Prospecting_cover
Fanatical Prospecting
Jeb Blount
2015
Integrated Marketing Communication_cover
Integrated Marketing Communication
Jerome M. Juska
2021
The New Marketing_cover
The New Marketing
Cheryl Burgess, Mark Burgess
2020
StoryBranding™ 2.0_cover
StoryBranding™ 2.0
Jim Signorelli
2014
Nonprofit Marketing_cover
Nonprofit Marketing
Walter Wymer, Patricia A. Knowles, Roger Gomes
2006
Digital Marketing Strategy_cover
Digital Marketing Strategy
Simon Kingsnorth
2022
Advanced Marketing Management_cover
Advanced Marketing Management
Nikolaos Dimitriadis, Neda Jovanovic Dimitriadis, Jillian Ney
2018
Creating Signature Stories_cover
Creating Signature Stories
David Aaker
2018
Sales EQ_cover
Sales EQ
Jeb Blount
2017
Optimal Database Marketing_cover
Optimal Database Marketing
Ronald G. Drozdenko, Perry D. Drake
2002
Strategic Market Management_cover
Strategic Market Management
David A. Aaker, Damien McLoughlin
2014
Follow the Feeling_cover
Follow the Feeling
Kai D. Wright
2019
Brand Storytelling_cover
Brand Storytelling
Miri Rodriguez
2020
Lifestyle Brands_cover
Lifestyle Brands
S. Saviolo, A. Marazza
2012
Marketing Channel Strategy_cover
Marketing Channel Strategy
Robert W. Palmatier, Eugene Sivadas, Louis W. Stern, Adel I. El-Ansary
2019
Sport Consumer Behaviour_cover
Sport Consumer Behaviour
Kostas Alexandris, Heath McDonald, Daniel C. Funk
2016
The Lean Product Playbook_cover
The Lean Product Playbook
Dan Olsen
2015
Contagious_cover
Contagious
Jonah Berger
2013
Standing Room Only_cover
Standing Room Only
J. Bernstein
2017
Marketing Mistakes and Successes_cover
Marketing Mistakes and Successes
Robert F. Hartley, Cindy Claycomb
2013
Marketing 5.0_cover
Marketing 5.0
Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
2021
Contemporary Selling_cover
Contemporary Selling
Mark W. Johnston, Greg W. Marshall
2021
Direct, Digital & Data-Driven Marketing_cover
Direct, Digital & Data-Driven Marketing
Lisa Spiller
2020
Predictive Analytics_cover
Predictive Analytics
Eric Siegel
2016
Routledge Handbook of Football Marketing_cover
Routledge Handbook of Football Marketing
Nicolas Chanavat, Michel Desbordes, Nicolas Lorgnier
2017
Customer Relationship Management_cover
Customer Relationship Management
Roger J. Baran, Robert J. Galka
2016
Experiential Marketing_cover
Experiential Marketing
Kerry Smith, Dan Hanover
2016
The New Strategic Brand Management_cover
The New Strategic Brand Management
Jean-Noël Kapferer
2012
The 22 Immutable Laws of Marketing_cover
The 22 Immutable Laws of Marketing
Al Ries, Jack Trout
2009
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Search Marketing_cover
Search Marketing
Kelly Cutler
2023
Marketing 6.0_cover
Marketing 6.0
Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
2023
The Strategy and Tactics of Pricing_cover
The Strategy and Tactics of Pricing
Thomas T. Nagle, Georg Müller, Evert Gruyaert
2023
Cashvertising Online_cover
Cashvertising Online
Drew Eric Whitman
2023
Sustainable Marketing_cover
Sustainable Marketing
Paul Randle, Alexis Eyre
2023
Internal Communication Strategy_cover
Internal Communication Strategy
Rachel Miller
2024
Can Marketing Save the Planet?_cover
Can Marketing Save the Planet?
Michelle Carvill, Gemma Butler
2024
Marketing Strategy for Museums_cover
Marketing Strategy for Museums
Christina Lister
2023
Marketing Plans_cover
Marketing Plans
Malcolm McDonald, Hugh Wilson, Dave Chaffey
2024
B2B Digital Marketing Strategy_cover
B2B Digital Marketing Strategy
Simon Hall
2023
Digital Storytelling for Brands_cover
Digital Storytelling for Brands
Bridget Tombleson, Katharina Wolf
2023
Sales Management_cover
Sales Management
Thomas N. Ingram, Raymond W. LaForge, Ramon A. Avila, Charles H. Schwepker Jr, Michael R. Williams
2024
Marketing Communications_cover
Marketing Communications
PR Smith, Ze Zook
2024
Luxury Fashion Brand Management_cover
Luxury Fashion Brand Management
Olga Mitterfellner
2023
Tu atención, por favor_cover
Tu atención, por favor
Casas-Alatriste, Roger
2023
Marketing 6.0_cover
Marketing 6.0
Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
2023
Data Storytelling in Marketing_cover
Data Storytelling in Marketing
Caroline Florence
2024
Day Trading Attention_cover
Day Trading Attention
Gary Vaynerchuk
2024
No B.S. Direct Marketing_cover
No B.S. Direct Marketing
Dan S. Kennedy, Marty Fort, Darcy Juarez
2024
Strategic Brand Licensing_cover
Strategic Brand Licensing
Maria Cristina Longo, Pete Canalichio
2024
Luxury Brand and Art Collaborations_cover
Luxury Brand and Art Collaborations
Federica Carlotto
2024
Ecosystem-Led Growth_cover
Ecosystem-Led Growth
Bob Moore
2024
Sustainable Advertising_cover
Sustainable Advertising
Matt Bourn, Sebastian Munden
2024
Marketing for Tourism, Hospitality & Events_cover
Marketing for Tourism, Hospitality & Events
Simon Hudson, Louise Hudson
2023
Qualitative Forschung für Dummies_cover
Qualitative Forschung für Dummies
Hendrik Godbersen
2023
Digital Content Marketing_cover
Digital Content Marketing
Agata Krowinska, Christof Backhaus, Benjamin Becker, Fabian Bosser
2023
Digital Marketing in Sports_cover
Digital Marketing in Sports
Brandon Mastromartino, James J. Zhang
2023
Marketing und Vertrieb_cover
Marketing und Vertrieb
Peter Winkelmann, Torsten Spandl
2023
Strategic Market Management_cover
Strategic Market Management
David A. Aaker, Christine Moorman
2023
Consuming Atmospheres_cover
Consuming Atmospheres
Chloe Steadman, Jack Coffin
2023
Social Media Strategy_cover
Social Media Strategy
Julie Atherton
2023
Palabras mágicas_cover
Palabras mágicas
Jonah Berger
2023
Content Marketing Strategy_cover
Content Marketing Strategy
Robert Rose
2023
Cómo construir el valor de tu marca_cover
Cómo construir el valor de tu marca
Susana Oliva
2024
Manuale di Neuromarketing per Principianti_cover
Manuale di Neuromarketing per Principianti
Dario Abate
2024
Strategic International Marketing_cover
Strategic International Marketing
Carl Arthur Solberg, Håvard Huse
2024
The Future-Ready Brand_cover
The Future-Ready Brand
Mitch Duckler
2024
The Data Deluge_cover
The Data Deluge
Arun C. Kumar
2024
Brand Management_cover
Brand Management
Jaywant Singh, Paurav Shukla
2024
Creative Advertising Concept and Copy_cover
Creative Advertising Concept and Copy
Georgia-Zozeta Miliopoulou
2024
Hospitality and Tourism Marketing_cover
Hospitality and Tourism Marketing
Robert Ebo Hinson, Ishmael Mensah, George Kofi Amoako, Esi Akyere Mensah, Isaac Coffie, Eddy Khosa
2024
Marketing Empresarial_cover
Marketing Empresarial
Phillip Kotler
2024
Introduction to Sport Marketing_cover
Introduction to Sport Marketing
Aaron C.T. Smith, Constantino Stavros, James Skinner, Andrea N. Geurin, Lauren M. Burch
2024
Marketing contemporaneo_cover
Marketing contemporaneo
Riccardo Del Bianco
2024
The Continuum of Consumer Choice_cover
The Continuum of Consumer Choice
Gordon R. Foxall
2024
Power of Surge_cover
Power of Surge
Holly Rollo
2024
Fashion Marketing_cover
Fashion Marketing
2024
Selling the Sacred_cover
Selling the Sacred
2024
Shopping Centre Marketing_cover
Shopping Centre Marketing
Piotr Krowicki, Grzegorz Maciejewski
2024
Sports Marketing_cover
Sports Marketing
Michael J. Fetchko, Donald P. Roy, Vassilis Dalakas
2024
Digital Analytics for Marketing_cover
Digital Analytics for Marketing
A. Karim Feroz, Gohar F. Khan, Marshall Sponder
2024
Il linguaggio del corpo e la comunicazione non verbale_cover
Il linguaggio del corpo e la comunicazione non verbale
Stefano Calicchio
2024
Dopamine economy_cover
Dopamine economy
Stefano Calicchio
2024
Legendeering_cover
Legendeering
Tom Langan
2024
Il Direttore vendite nelle PMI italiane_cover
Il Direttore vendite nelle PMI italiane
Alberto Cavicchi
2024
Strategic Content Marketing_cover
Strategic Content Marketing
Dan Farkas, Rebecca Geier
2024
Recently added
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Strategic Market Management_cover
Strategic Market Management
David A. Aaker, Christine Moorman
2023
Data Storytelling in Marketing_cover
Data Storytelling in Marketing
Caroline Florence
2024
Day Trading Attention_cover
Day Trading Attention
Gary Vaynerchuk
2024
No B.S. Direct Marketing_cover
No B.S. Direct Marketing
Dan S. Kennedy, Marty Fort, Darcy Juarez
2024
Luxury Brand and Art Collaborations_cover
Luxury Brand and Art Collaborations
Federica Carlotto
2024
Internal Communication Strategy_cover
Internal Communication Strategy
Rachel Miller
2024
Strategic Brand Licensing_cover
Strategic Brand Licensing
Maria Cristina Longo, Pete Canalichio
2024
Marketing Plans_cover
Marketing Plans
Malcolm McDonald, Hugh Wilson, Dave Chaffey
2024
Strategic Pricing and Management Accounting_cover
Strategic Pricing and Management Accounting
David Dugdale
2022
Marketing Communications_cover
Marketing Communications
PR Smith, Ze Zook
2024
Ecosystem-Led Growth_cover
Ecosystem-Led Growth
Bob Moore
2024
Sustainable Advertising_cover
Sustainable Advertising
Matt Bourn, Sebastian Munden
2024
Global Sport Marketing_cover
Global Sport Marketing
Michel Desbordes, André Richelieu
2012
Digital Storytelling for Brands_cover
Digital Storytelling for Brands
Bridget Tombleson, Katharina Wolf
2023
Marketing for Tourism, Hospitality & Events_cover
Marketing for Tourism, Hospitality & Events
Simon Hudson, Louise Hudson
2023
Sales Management_cover
Sales Management
Thomas N. Ingram, Raymond W. LaForge, Ramon A. Avila, Charles H. Schwepker Jr, Michael R. Williams
2024
Can Marketing Save the Planet?_cover
Can Marketing Save the Planet?
Michelle Carvill, Gemma Butler
2024
Marketing 6.0_cover
Marketing 6.0
Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
2023
Marketing 6.0_cover
Marketing 6.0
Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
2023
Qualitative Forschung für Dummies_cover
Qualitative Forschung für Dummies
Hendrik Godbersen
2023
Marketing Strategy for Museums_cover
Marketing Strategy for Museums
Christina Lister
2023
Search Marketing_cover
Search Marketing
Kelly Cutler
2023
Sustainable Marketing_cover
Sustainable Marketing
Paul Randle, Alexis Eyre
2023
Digital Content Marketing_cover
Digital Content Marketing
Agata Krowinska, Christof Backhaus, Benjamin Becker, Fabian Bosser
2023
Digital Marketing in Sports_cover
Digital Marketing in Sports
Brandon Mastromartino, James J. Zhang
2023
Marketing Communications_cover
Marketing Communications
John Egan
2022
Principles of Marketing for a Digital Age_cover
Principles of Marketing for a Digital Age
Tracy L. Tuten
2022
Global Marketing and Advertising_cover
Global Marketing and Advertising
Marieke de Mooij
2021
Marketing und Vertrieb_cover
Marketing und Vertrieb
Peter Winkelmann, Torsten Spandl
2023
Social Media Marketing_cover
Social Media Marketing
Tracy L. Tuten
2020
Social Media Marketing_cover
Social Media Marketing
Stephan Dahl
2021
Consumer Behaviour_cover
Consumer Behaviour
Robert East, Jaywant Singh, Malcolm Wright, Marc Vanhuele
2021
Entrepreneurial Marketing_cover
Entrepreneurial Marketing
Beth L. Goldstein
2019
Advertising and Promotion_cover
Advertising and Promotion
Chris Hackley, Rungpaka Amy Hackley
2021
The Art of Designing Behaviour_cover
The Art of Designing Behaviour
Astrid Groenewegen
2022
Consuming Atmospheres_cover
Consuming Atmospheres
Chloe Steadman, Jack Coffin
2023
Tu atención, por favor_cover
Tu atención, por favor
Casas-Alatriste, Roger
2023
Cashvertising Online_cover
Cashvertising Online
Drew Eric Whitman
2023
B2B Digital Marketing Strategy_cover
B2B Digital Marketing Strategy
Simon Hall
2023
Digital Marketing Strategy_cover
Digital Marketing Strategy
Simon Kingsnorth
2019
Brand Storytelling_cover
Brand Storytelling
Miri Rodriguez
2020
B2B Customer Experience_cover
B2B Customer Experience
Paul Hague, Nicholas Hague
2018
Using Semiotics in Marketing_cover
Using Semiotics in Marketing
Rachel Lawes
2020
Emotionomics_cover
Emotionomics
Dan Hill
2010
Corporate Communication_cover
Corporate Communication
Michael Goodman, Peter B. Hirsch
2015
The Luxury Strategy_cover
The Luxury Strategy
Jean-Noël Kapferer, Vincent Bastien
2012
Fanatical Prospecting_cover
Fanatical Prospecting
Jeb Blount
2015
Cashvertising_cover
Cashvertising
Drew Eric Whitman
2008
DESARROLLO DE PRODUCTOS. UNA VISIÓN INTEGRAL_cover
DESARROLLO DE PRODUCTOS. UNA VISIÓN INTEGRAL
Alejandro E. Lerma Kirchner
2016
Market-Driven Management_cover
Market-Driven Management
Jean-Jacques Lambin, Isabelle Schuiling
2012
High-Impact Content Marketing_cover
High-Impact Content Marketing
Purna Virji
2023
Marketing delle arti e della cultura_cover
Marketing delle arti e della cultura
François Colbert
2015
The AI Marketing Canvas_cover
The AI Marketing Canvas
Raj Venkatesan, Jim Lecinski
2021
Marketing, P-eBK_cover
Marketing, P-eBK
Greg Elliott, Sharyn Rundle-Thiele, David Waller, Ingo Bentrott, Siobhan Hatton-Jones, Pete Jeans
2020
What Women Want_cover
What Women Want
Paco Underhill
2010
The Strategy and Tactics of Pricing_cover
The Strategy and Tactics of Pricing
Thomas T. Nagle, Georg Müller, Evert Gruyaert
2023
Luxury Fashion Brand Management_cover
Luxury Fashion Brand Management
Olga Mitterfellner
2023