eBook - ePub

Pharmaceutical Marketing

Name: Pharmaceutical Marketing
ISBN: 9781040196335

Strategy and Cases

Mickey C. Smith,

440 pages
English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Pharmaceutical Marketing

Strategy and Cases

Mickey C. Smith,

About this book

Reflecting the fascinating and dramatic changes in pharmacy, pharmaceutical education, and the pharmaceutical industry in recent years, this authoritative volume focuses on the practice of marketing both prescription and nonprescription medications. In a dozen comprehensive chapters, author Mickey Smith highlights the economic social, and

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