eBook - ePub

The Brand Book

Name: The Brand Book
ISBN: 9781529420180

An insider’s guide to brand building for businesses and organizations

Daryl Fielding,

320 pages
English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

The Brand Book

An insider’s guide to brand building for businesses and organizations

Daryl Fielding,

About this book

Wonderful book which I couldn't put down. - Charlie Marshall, CEO & Founder, Loaf
A healthy blast of brutally honest common sense. - Rory Sutherland, Vice Chairman, Ogilvy UK
This needs to be in all marketing/communication colleges. - Malcolm Poynton, Executive Global Chief Creative Officer, Cheil Worldwide
The Brand Book provides a straightforward and practical guide to the fundamentals of brands and branding, enabling anyone in business to create their own powerful brand. Entertainingly written in jargon-free language, the author draws on her experiences of creating new brand strategies across a wide range of categories. Real world examples and case studies, including images from well-known brand campaigns, are used to illustrate the principles that underpin the best of brand practice. The final chapter includes handy templates and checklists to help you develop your own brand.
*A number one bestseller in branding and logo design* November 2022

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Yes, you can access The Brand Book by Daryl Fielding in PDF and/or ePUB format, as well as other popular books in Business & Advertising. We have over one million books available in our catalogue for you to explore.