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Advertising

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Trending on Perlego

1 of 6
  1. Go Figure! New Directions in Advertising Rhetoric
    Go Figure! New Directions in Advertising Rhetoric
    Edward F. McQuarrie, Barbara J. Phillips
    2014
  2. Sponsorship: For a Return on Investment
    Sponsorship: For a Return on Investment
    Guy Masterman
    2012
  3. The SAGE Handbook of Advertising
    The SAGE Handbook of Advertising
    Gerard J Tellis, Tim Ambler
    2007
  4. Effective Advertising
    Gerard J. Tellis
    2003
  5. Ad Critique
    Nancy R. Tag
    2011
  6. Advertisements for Promotions
    P. Jaisridhar, M. Surudhi
    2025
  7. Advertising to Children
    1999
  8. How to Use Advertising to Build Strong Brands
    1999
  9. Envisioning Collaboration
    Geoffrey Cross, Charles Sides, Geoffrey A. Cross, Charles H. Sides
    2017
  10. Advertising in Modern and Postmodern Times
    Pamela Odih
    2007
  11. Advertising
    Liz McFall
    2004
  12. The Ultimate Secrets of Advertising
    John Philip Jones
    2001
  13. Advertising Organizations and Publications
    John Philip Jones
    2000
  14. International Advertising
    1999
  15. The Advertising Business
    John Philip Jones
    1999
  16. How Advertising Works
    1998

Most popular on Perlego

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  1. The Luxury Strategy
    The Luxury Strategy
    Jean-Noël Kapferer, Vincent Bastien
    2012
  2. Strategic Writing
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    Angie Hendershot, Lisa Loewen, Charles Marsh, David W. Guth, Bonnie Poovey Short
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  3. Advertising Account Planning
    Advertising Account Planning
    Sarah Turnbull, Larry Kelley, Donald Jugenheimer
    2023
  4. The Luxury Strategy
    Jean-Noël Kapferer, Vincent Bastien
    2025
  5. Advertising Media Planning
    Larry D. Kelley, Kim Bartel Sheehan, Lisa Dobias, David E. Koranda, Donald W. Jugenheimer
    2022
  6. Building a StoryBrand 2.0
    Donald Miller
    2025
  7. The Media Handbook
    Helen Katz
    2025
  8. Global Marketing and Advertising
    Marieke de Mooij
    2021
  9. Hey Whipple, Squeeze This
    Luke Sullivan
    2022
  10. Advertising Creative
    Tom Altstiel, Jean Grow, Dan Augustine, Joanna L. Jenkins
    2022
  11. Dynamics of International Advertising
    Barbara Mueller
    2017
  12. Kapferer on Luxury
    Jean-Noël Kapferer
    2015
  13. Advertising Creative
    Tom Altstiel, Jean Grow, Dan Augustine, Joanna L. Jenkins
    2022
  14. The New Rules of Marketing & PR
    David Meerman Scott
    2024
  15. The Brand Book
    Daryl Fielding
    2022
  16. Accounts, Excuses, and Apologies
    William L. Benoit
    2024
  17. Public Relations Theory
    Jae-Hwa Shin, Robert L. Heath
    2020
  18. Neuro Design
    Darren Bridger
    2017
  19. Loyalty Management
    Cristina Ziliani, Marco Ieva
    2025
  20. Building Brand Communities
    Carrie Melissa Jones, Charles Vogl
    2020
  21. The Routledge Handbook of Identity and Consumption
    2025
  22. Principles of Strategic Communication
    Derina Holtzhausen, Jami Fullerton, Bobbi Kay Lewis, Danny Shipka
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  23. The Psychology of Advertising
    Bob M Fennis, Wolfgang Stroebe
    2025
  24. Digital and Social Media Marketing
    Aleksej Heinze, Gordon Fletcher, Ana Cruz, Alex Fenton
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  25. Content and Copywriting
    Margo Berman
    2024
  26. Digital Analytics for Marketing
    A. Karim Feroz, Gohar F. Khan, Marshall Sponder, Karim Feroz
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  27. Advertising Management in a Digital Environment
    Larry D. Kelley, Kim Bartel Sheehan
    2021
  28. Day Trading Attention
    Gary Vaynerchuk
    2024
  29. Media Analytics
    C. Ann Hollifield, Amy Jo Coffey
    2023
  30. Persuasion in Society
    Jean G. Jones, Andi McClanahan, Joseph Sery
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  31. Influencer
    Brittany Hennessy
    2018
  32. Decoded
    Phil Barden
    2022
  33. Copywriting Third Edition
    Gyles Lingwood, Mark Shaw
    2022
  34. The Unseen Power
    Scott M. Cutlip
    2013
  35. Contagious
    Jonah Berger
    2013
  36. Integrated Marketing Communication
    Jerome M. Juska
    2017
  37. Quantum Marketing
    Raja Rajamannar
    2021
  38. Ultimate Guide to Facebook Advertising
    Perry Marshall, Thomas Meloche, Bob Regnerus
    2020
  39. The Adweek Copywriting Handbook
    Joseph Sugarman
    2012
  40. The Strategic Enemy
    Laura Ries
    2025
  41. Universal Principles of Storytelling for Designers
    Lyle Sandler, George Bokhua, George Bokhua, Lyle H. Sandler
    2025
  42. Hitmakers
    Ana Andjelic
    2024
  43. Influencer Marketing Strategy
    Gordon Glenister
    2024
  44. Corporate Heritage Marketing
    Angelo Riviezzo, Antonella Garofano, Maria Rosaria Napolitano
    2021
  45. The Gen Z Frequency
    Gregg L. Witt, Derek E. Baird
    2018
  46. Advertising and Public Relations Research
    Donald W. Jugenheimer, Larry D. Kelley, Jerry Hudson, Samuel Bradley
    2015
  47. Cashvertising
    Drew Eric Whitman
    2008
  48. Strategic Social Media
    L. Meghan Mahoney, Tang Tang
    2024
  49. How Cool Brands Stay Hot
    Joeri Van Den Bergh, Mattias Behrer
    2016
  50. Werbesprache
    Nina Janich
    2013
  51. Global and Multicultural Public Relations
    Juan-Carlos Molleda, Sarab Kochhar, Juan-Carlos Molleda
    2019
  52. Integrated Marketing Communication
    Jerome M. Juska
    2021
  53. Strategic Copywriting
    Edd Applegate
    2025
  54. Marketing Made Simple
    Donald Miller, Dr. J.J. Peterson, Dr. J.J. Peterson
    2020
  55. Scientific Advertising
    Claude C. Hopkins
    2019
  56. Persuasive Copywriting
    Andy Maslen
    2019
  57. Film Marketing
    Finola Kerrigan
    2017
  58. Mobile Marketing
    Daniel Rowles
    2017
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    Olga Mitterfellner
    2024
  60. Diversity, Equity, and Inclusion in Strategic Communications
    Lee Bush, Karen Lindsey
    2024
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  1. Persuasive Message Design
    Persuasive Message Design
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  7. The Consumer Insights Handbook
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  8. A Trade in Dreams
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  10. Fashion Advertising and Public Relations
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  11. Share of Culture
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  14. Trusted Advertising
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  15. Pinterest Marketing: The Ultimate Guide to Building a Profitable Business on Pinterest
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  16. Food and Sustainability
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  17. Mastering IMC
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  18. Inside Digital Advertising
    Donald MacKenzie, Koray Caliskan
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  19. Advanced Facebook Advertisement
    Azhar ul Haque Sario
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  20. Advanced YouTube Advertising
    Azhar ul Haque Sario
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  21. Brand Thinking
    Allison J. Steinke, Haseon Park
    2025
  22. Anthropomorphism and Animism in Advertising
    Małgorzata Karpińska-Krakowiak
    2025
  23. Social Media Marketing: How to Increase Your Revenue by Staggering Amounts
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  24. How I Learned the Secrets of Success in Advertising
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  25. Images of Health in Food Advertising
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  26. Male Lifestyle Influencers Promoting Mental Health
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  27. Mapping the Media-Marketing Ecology
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  28. Primal Marketing
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  29. ORGANISCHES WACHSTUM
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  4. How I Learned the Secrets of Success in Advertising
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  10. Generation AI
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  11. Podcasting For Dummies
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  12. Marketing For Dummies
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  15. The Next Dimension
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  16. Content and Copywriting
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  17. ORGANISCHES WACHSTUM
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  18. DES « LIKES » AUX PROFITS
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  21. CRECIMIENTO ORGÁNICO
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  22. A Trade in Dreams
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    2026
  23. The Consumer Insights Handbook
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    2026
  24. Lead Generation: Lead Generation With AI to Turn Traffic Into Paying Customers
    Steven Jones
    2026
  25. Smma: A Complete Guide to Building an Smma From Beginner to Advanced
    Doyle Dorman
    2026
  26. 150+ Best Practices for B2B Marketing Success
    Alexander Kesler
    2026
  27. Share of Culture
    Paul Parton
    2026
  28. Growth Gears
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  29. Boutique
    Greg Alexander
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  30. Persuasive Message Design
    Nancy Grant Harrington, Katharine J. Head
    2026
  31. Fashion Advertising and Public Relations
    Martina Topić-Rutherford
    2026
  32. Smma: How to Start and Scale a Social Media Marketing Agency
    James Butters
    2026
  33. Smma: A Guide to Starting Profitable & Sustainable Digital Marketing Agencies
    Hubert Windham
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  34. Imperial persuaders
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  35. Social Media Marketing: How to Increase Your Revenue by Staggering Amounts
    Larry Hamilton
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  36. Smma: How to Start and Scale a Social Media Marketing Agency
    Michael Brewer
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  37. Mastering IMC
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  39. Pinterest Marketing: How to Increase Your Website’s Traffic Using Pinterest
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    Sheridan Marcus
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  41. Trusted Advertising
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    2026
  42. Pinterest Marketing: The Ultimate Guide to Building a Profitable Business on Pinterest
    John Stewart
    2026
  43. Food and Sustainability
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  44. Advanced YouTube Advertising
    Azhar ul Haque Sario
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  45. Rethinking Advertising
    2025
  46. Raising Creative Teams
    Kevin Frank
    2025
  47. John Law of Lauriston
    A. W. Wiston-Glynn
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  48. The clock that had no hands, and nineteen other essays about advertising
    Kaufman, Kaufman
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    Hawkins, Hawkins
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    Dench, Dench
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  51. Advanced Facebook Advertisement
    Azhar ul Haque Sario
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    Donna Rachelson
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    Russ Reynolds
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    Nick Sonderup
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    Jon Cope, Stuart Mayell
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    Małgorzata Karpińska-Krakowiak
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    Mara Einstein
    2025
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