eBook - ePub

Poster advertising

Name: Poster advertising
ISBN: 9782528122099

Hawkins,

English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Poster advertising

Hawkins,

About this book

Poster Advertising is a comprehensive exploration of the art, history, and business of poster advertising, authored by W. S. Rogers. This seminal work delves into the evolution of posters as a powerful medium for commercial and artistic expression, tracing their origins from early handbills and placards to the vibrant, eye-catching designs that dominated cityscapes in the late 19th and early 20th centuries. Rogers examines the technical aspects of poster production, including lithography, color theory, and typography, providing insights into the creative processes behind some of the era's most iconic advertisements. The book offers a detailed analysis of the role posters played in shaping public opinion, influencing consumer behavior, and reflecting societal trends. It highlights the contributions of renowned artists and designers, such as Jules Chéret, Henri de Toulouse-Lautrec, and Alphonse Mucha, whose innovative approaches elevated posters to a respected art form. Through vivid descriptions and numerous illustrations, Poster Advertising showcases the diversity of styles and subjects, from theatrical promotions and political campaigns to commercial products and public service announcements. Rogers also addresses the practical considerations of poster advertising, including placement, audience targeting, and the legal and ethical issues surrounding public displays. He discusses the impact of technological advancements on poster production and distribution, as well as the challenges posed by changing tastes and the rise of competing media. Rich in historical context and visual appeal, Poster Advertising serves as both a scholarly resource and an inspiration for artists, designers, marketers, and anyone interested in the intersection of art and commerce. It captures the dynamic spirit of an era when posters were not only tools of persuasion but also vibrant reflections of cultural and artistic innovation.

Frequently asked questions

Yes, you can cancel anytime from the Subscription tab in your account settings on the Perlego website. Your subscription will stay active until the end of your current billing period. Learn how to cancel your subscription.

No, books cannot be downloaded as external files, such as PDFs, for use outside of Perlego. However, you can download books within the Perlego app for offline reading on mobile or tablet. Learn more here.

Perlego offers two plans: Essential and Complete

Essential is ideal for learners and professionals who enjoy exploring a wide range of subjects. Access the Essential Library with 800,000+ trusted titles and best-sellers across business, personal growth, and the humanities. Includes unlimited reading time and Standard Read Aloud voice.
Complete: Perfect for advanced learners and researchers needing full, unrestricted access. Unlock 1.4M+ books across hundreds of subjects, including academic and specialized titles. The Complete Plan also includes advanced features like Premium Read Aloud and Research Assistant.

Both plans are available with monthly, semester, or annual billing cycles.

We are an online textbook subscription service, where you can get access to an entire online library for less than the price of a single book per month. With over 1 million books across 1000+ topics, we’ve got you covered! Learn more here.

Look out for the read-aloud symbol on your next book to see if you can listen to it. The read-aloud tool reads text aloud for you, highlighting the text as it is being read. You can pause it, speed it up and slow it down. Learn more here.

Yes! You can use the Perlego app on both iOS or Android devices to read anytime, anywhere — even offline. Perfect for commutes or when you’re on the go.
Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.

Yes, you can access Poster advertising by Hawkins in PDF and/or ePUB format, as well as other popular books in Business & History of Art. We have over one million books available in our catalogue for you to explore.