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Showing 1 - 60 out of 1,000+ books
The Media Handbook
Helen Katz
2022
Hey Whipple, Squeeze This
Luke Sullivan
2022
The New Rules of Marketing and PR
David Meerman Scott
2022
The Luxury Strategy
Jean-Noël Kapferer, Vincent Bastien
2012
Media Selling
Charles Warner, William Lederer, Brian Moroz
2020
Understanding Digital Marketing
Damian Ryan
2020
Principles of Strategic Communication
Derina Holtzhausen, Jami Fullerton, Bobbi Kay Lewis, Danny Shipka
2021
Ethics in Advertising
Wally Snyder
2016
Global Marketing and Advertising
Marieke de Mooij
2021
Global Advertising Practice in a Borderless World
Robert Crawford, Linda Brennan, Lukas Parker
2017
Contagious
Jonah Berger
2013
Hey, Whipple, Squeeze This
Luke Sullivan, Edward Boches
2016
Integrated Marketing Communication
Jerome M. Juska
2021
Ultimate Guide to Social Media Marketing
Eric Butow, Jenn Herman, Stephanie Liu, Amanda Robinson, Mike Allton
2020
Audience
Jeffrey K. Rohrs
2013
Advertising and Promotion
Chris Hackley, Rungpaka Amy Hackley
2021
Brand Storytelling
Miri Rodriguez
2020
Social Media Campaigns
Carolyn Mae Kim
2020
Public Relations Theory
Jae-Hwa Shin, Robert L. Heath
2020
Psychological Foundations of Marketing
Allan Kimmel, Allan J Kimmel
2018
The Psychology of Advertising
Bob M. Fennis, Wolfgang Stroebe
2020
Fashion Marketing and Communication
Olga Mitterfellner
2019
Loyalty Management
Cristina Ziliani, Marco Ieva
2019
Covert Cows and Chick-fil-A
Steve Robinson
2019
Global and Multicultural Public Relations
Juan-Carlos Molleda, Sarab Kochhar
2019
Public Relations Theory
Brigitta R. Brunner
2019
Mobile Marketing
Daniel Rowles
2017
Kapferer on Luxury
Jean-Noël Kapferer
2015
Advertising and Society
Carol J. Pardun
2013
Fashion Brands
Mark Tungate
2012
Can't Buy My Love
Jean Kilbourne
2012
Guerrilla Marketing, 4th Edition
Jay Conrad Levinson
2007
How To Write An Inspired Creative Brief, 3rd Edition
Howard Ibach
2020
Integrated Marketing Communication
Jerome M. Juska
2017
Understanding Digital Marketing
Damian Ryan
2016
Film Marketing
Finola Kerrigan
2017
Advertising Media Planning
Larry D. Kelley, Kim Bartel Sheehan, Lisa Dobias, David E. Koranda, Donald W. Jugenheimer
2022
Cashvertising
Drew Eric Whitman
2008
Advertising and Public Relations Research
Donald W. Jugenheimer, Larry D. Kelley, Jerry Hudson, Samuel Bradley
2015
Advertising Account Planning
Sarah Turnbull, Larry Kelley, Donald Jugenheimer
2023
Strategic Integrated Marketing Communications
Larry Percy
2023
Influencer Marketing Strategy
Gordon Glenister
2021
Building Brand Communities
Carrie Melissa Jones, Charles Vogl
2020
Dim Sum Strategy
Peter Wilken
2019
Brand Identity Breakthrough
Gregory V. Diehl
2017
Rethinking Prestige Branding
Wolfgang Schaefer, JP Kuehlwein
2015
Focus Groups
Christine S. Davis
2016
Driven
David Kiley
2004
The Illusion of Choice
Richard Shotton
2023
R.E.D. Marketing
Greg Creed, Ken Muench
2021
The Achieving Society
Prof. David C. McClelland
2016
How Cool Brands Stay Hot
Joeri Van Den Bergh, Mattias Behrer
2016
The Naming Book
Brad Flowers
2020
Apple's Secret Of Success - Traditional Marketing Vs. Cult Marketing
Sascha Schneiders
2011
Managing Creative People
Gordon Torr
2011
Yes!
Noah J. Goldstein, Steve J. Martin, Robert Cialdini
2008
Eating the Big Fish
Adam Morgan
2009
Werbesprache
Nina Janich
2013
Ultimate Guide to Google Ads
Perry Marshall, Mike Rhodes, Bryan Todd
2020
The PR Masterclass
Alex Singleton
2013
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