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Showing 1 - 60 out of 837 books
Strategic Writing_cover
Strategic WritingAngie Hendershot, Lisa Loewen, Charles Marsh, David W. Guth, Bonnie Poovey Short
2024
Strategic Writing
Strategic Writing
Angie Hendershot, Lisa Loewen, Charles Marsh, David W. Guth, Bonnie Poovey Short
2024
Advertising Account Planning_cover
Advertising Account PlanningSarah Turnbull, Larry Kelley, Donald Jugenheimer
2023
Advertising Account Planning
Advertising Account Planning
Sarah Turnbull, Larry Kelley, Donald Jugenheimer
2023
The Luxury Strategy_cover
The Luxury StrategyJean-Noël Kapferer, Vincent Bastien
2025
The Luxury Strategy
The Luxury Strategy
Jean-Noël Kapferer, Vincent Bastien
2025
Advertising Media Planning_cover
Advertising Media PlanningLarry D. Kelley, Kim Bartel Sheehan, Lisa Dobias, David E. Koranda, Donald W. Jugenheimer
2022
Advertising Media Planning
Advertising Media Planning
Larry D. Kelley, Kim Bartel Sheehan, Lisa Dobias, David E. Koranda, Donald W. Jugenheimer
2022
Global Marketing and Advertising_cover
Global Marketing and AdvertisingMarieke de Mooij
2021
Global Marketing and Advertising
Global Marketing and Advertising
Marieke de Mooij
2021
The Luxury Strategy_cover
The Luxury StrategyJean-Noël Kapferer, Vincent Bastien
2012
The Luxury Strategy
The Luxury Strategy
Jean-Noël Kapferer, Vincent Bastien
2012
Building a StoryBrand 2.0_cover
Building a StoryBrand 2.0Donald Miller
2025
Building a StoryBrand 2.0
Building a StoryBrand 2.0
Donald Miller
2025
Hey Whipple, Squeeze This_cover
Hey Whipple, Squeeze ThisLuke Sullivan
2022
Hey Whipple, Squeeze This
Hey Whipple, Squeeze This
Luke Sullivan
2022
The Media Handbook_cover
The Media HandbookHelen Katz
2025
The Media Handbook
The Media Handbook
Helen Katz
2025
The New Rules of Marketing & PR_cover
The New Rules of Marketing & PRDavid Meerman Scott
2024
The New Rules of Marketing & PR
The New Rules of Marketing & PR
David Meerman Scott
2024
Advertising Creative_cover
Advertising CreativeTom Altstiel, Jean Grow, Dan Augustine, Joanna L. Jenkins
2022
Advertising Creative
Advertising Creative
Tom Altstiel, Jean Grow, Dan Augustine, Joanna L. Jenkins
2022
Dynamics of International Advertising_cover
Dynamics of International AdvertisingBarbara Mueller
2017
Dynamics of International Advertising
Dynamics of International Advertising
Barbara Mueller
2017
Advertising Creative_cover
Advertising CreativeTom Altstiel, Jean Grow, Dan Augustine, Joanna L. Jenkins
2022
Advertising Creative
Advertising Creative
Tom Altstiel, Jean Grow, Dan Augustine, Joanna L. Jenkins
2022
Advertising Creative_cover
Advertising CreativeTom Altstiel, Jean Grow, Dan Augustine, Joanna L. Jenkins
2022
Advertising Creative
Advertising Creative
Tom Altstiel, Jean Grow, Dan Augustine, Joanna L. Jenkins
2022
Public Relations Theory_cover
Public Relations TheoryJae-Hwa Shin, Robert L. Heath
2020
Public Relations Theory
Public Relations Theory
Jae-Hwa Shin, Robert L. Heath
2020
Principles of Strategic Communication_cover
Principles of Strategic CommunicationDerina Holtzhausen, Jami Fullerton, Bobbi Kay Lewis, Danny Shipka
2021
Principles of Strategic Communication
Principles of Strategic Communication
Derina Holtzhausen, Jami Fullerton, Bobbi Kay Lewis, Danny Shipka
2021
Kapferer on Luxury_cover
Kapferer on LuxuryJean-Noël Kapferer
2015
Kapferer on Luxury
Kapferer on Luxury
Jean-Noël Kapferer
2015
The Psychology of Advertising_cover
The Psychology of AdvertisingBob M Fennis, Wolfgang Stroebe
2025
The Psychology of Advertising
The Psychology of Advertising
Bob M Fennis, Wolfgang Stroebe
2025
Media Selling_cover
Media SellingCharles Warner, William Lederer, Brian Moroz
2020
Media Selling
Media Selling
Charles Warner, William Lederer, Brian Moroz
2020
Digital and Social Media Marketing_cover
Digital and Social Media MarketingAleksej Heinze, Gordon Fletcher, Ana Cruz, Alex Fenton
2024
Digital and Social Media Marketing
Digital and Social Media Marketing
Aleksej Heinze, Gordon Fletcher, Ana Cruz, Alex Fenton
2024
Day Trading Attention_cover
Day Trading AttentionGary Vaynerchuk
2024
Day Trading Attention
Day Trading Attention
Gary Vaynerchuk
2024
Digital Analytics for Marketing_cover
Digital Analytics for MarketingA. Karim Feroz, Gohar F. Khan, Marshall Sponder, Karim Feroz
2024
Digital Analytics for Marketing
Digital Analytics for Marketing
A. Karim Feroz, Gohar F. Khan, Marshall Sponder, Karim Feroz
2024
Persuasion in Society_cover
Persuasion in SocietyJean G. Jones, Andi McClanahan, Joseph Sery
2022
Persuasion in Society
Persuasion in Society
Jean G. Jones, Andi McClanahan, Joseph Sery
2022
Influencer_cover
InfluencerBrittany Hennessy
2018
Influencer
Influencer
Brittany Hennessy
2018
Brand Storytelling_cover
Brand StorytellingMiri Rodriguez
2023
Brand Storytelling
Brand Storytelling
Miri Rodriguez
2023
Decoded_cover
DecodedPhil Barden
2022
Decoded
Decoded
Phil Barden
2022
Integrated Marketing Communication_cover
Integrated Marketing CommunicationJerome M. Juska
2021
Integrated Marketing Communication
Integrated Marketing Communication
Jerome M. Juska
2021
Ultimate Guide to Google Ads_cover
Ultimate Guide to Google AdsPerry Marshall, Mike Rhodes, Bryan Todd
2020
Ultimate Guide to Google Ads
Ultimate Guide to Google Ads
Perry Marshall, Mike Rhodes, Bryan Todd
2020
How To Write A Single-Minded Proposition_cover
How To Write A Single-Minded PropositionHoward Ibach
2018
How To Write A Single-Minded Proposition
How To Write A Single-Minded Proposition
Howard Ibach
2018
Ice to the Eskimos_cover
Ice to the EskimosJon Spoelstra
2009
Ice to the Eskimos
Ice to the Eskimos
Jon Spoelstra
2009
Advertising and Society_cover
Advertising and SocietyCarol J. Pardun
2013
Advertising and Society
Advertising and Society
Carol J. Pardun
2013
Quantum Marketing_cover
Quantum MarketingRaja Rajamannar
2021
Quantum Marketing
Quantum Marketing
Raja Rajamannar
2021
Living the Brand_cover
Living the BrandNicholas Ind
2007
Living the Brand
Living the Brand
Nicholas Ind
2007
Ultimate Guide to Facebook Advertising_cover
Ultimate Guide to Facebook AdvertisingPerry Marshall, Thomas Meloche, Bob Regnerus
2020
Ultimate Guide to Facebook Advertising
Ultimate Guide to Facebook Advertising
Perry Marshall, Thomas Meloche, Bob Regnerus
2020
The Adweek Copywriting Handbook_cover
The Adweek Copywriting HandbookJoseph Sugarman
2012
The Adweek Copywriting Handbook
The Adweek Copywriting Handbook
Joseph Sugarman
2012
Loyalty Management_cover
Loyalty ManagementCristina Ziliani, Marco Ieva
2025
Loyalty Management
Loyalty Management
Cristina Ziliani, Marco Ieva
2025
Rethinking Prestige Branding_cover
Rethinking Prestige BrandingWolfgang Schaefer, JP Kuehlwein
2015
Rethinking Prestige Branding
Rethinking Prestige Branding
Wolfgang Schaefer, JP Kuehlwein
2015
The Strategic Enemy_cover
The Strategic EnemyLaura Ries
2025
The Strategic Enemy
The Strategic Enemy
Laura Ries
2025
Universal Principles of Storytelling for Designers_cover
Universal Principles of Storytelling for DesignersLyle Sandler, George Bokhua, George Bokhua, Lyle H. Sandler
2025
Universal Principles of Storytelling for Designers
Universal Principles of Storytelling for Designers
Lyle Sandler, George Bokhua, George Bokhua, Lyle H. Sandler
2025
Influencer Marketing Strategy_cover
Influencer Marketing StrategyGordon Glenister
2024
Influencer Marketing Strategy
Influencer Marketing Strategy
Gordon Glenister
2024
Strategic Social Media_cover
Strategic Social MediaL. Meghan Mahoney, Tang Tang
2024
Strategic Social Media
Strategic Social Media
L. Meghan Mahoney, Tang Tang
2024
Fashion Brand Management_cover
Fashion Brand ManagementAlison Lowe
2023
Fashion Brand Management
Fashion Brand Management
Alison Lowe
2023
Advertising and Public Relations Research_cover
Advertising and Public Relations ResearchDonald W. Jugenheimer, Larry D. Kelley, Jerry Hudson, Samuel Bradley
2015
Advertising and Public Relations Research
Advertising and Public Relations Research
Donald W. Jugenheimer, Larry D. Kelley, Jerry Hudson, Samuel Bradley
2015
Film Marketing_cover
Film MarketingFinola Kerrigan
2017
Film Marketing
Film Marketing
Finola Kerrigan
2017
Aaker on Branding_cover
Aaker on BrandingDavid Aaker
2025
Aaker on Branding
Aaker on Branding
David Aaker
2025
Fashion Marketing and Communications_cover
Fashion Marketing and CommunicationsOlga Mitterfellner
2024
Fashion Marketing and Communications
Fashion Marketing and Communications
Olga Mitterfellner
2024
Content and Copywriting_cover
Content and CopywritingMargo Berman
2024
Content and Copywriting
Content and Copywriting
Margo Berman
2024
Accounts, Excuses, and Apologies_cover
Accounts, Excuses, and ApologiesWilliam L. Benoit
2024
Accounts, Excuses, and Apologies
Accounts, Excuses, and Apologies
William L. Benoit
2024
Make Your Brand Matter_cover
Make Your Brand MatterSteven G. Soechtig
2022
Make Your Brand Matter
Make Your Brand Matter
Steven G. Soechtig
2022
Marketing Made Simple_cover
Marketing Made SimpleDonald Miller, Dr. J.J. Peterson, Dr. J.J. Peterson
2020
Marketing Made Simple
Marketing Made Simple
Donald Miller, Dr. J.J. Peterson, Dr. J.J. Peterson
2020
Scientific Advertising_cover
Scientific AdvertisingClaude C. Hopkins
2019
Scientific Advertising
Scientific Advertising
Claude C. Hopkins
2019
Persuasive Copywriting_cover
Persuasive CopywritingAndy Maslen
2019
Persuasive Copywriting
Persuasive Copywriting
Andy Maslen
2019
Mobile Marketing_cover
Mobile MarketingDaniel Rowles
2017
Mobile Marketing
Mobile Marketing
Daniel Rowles
2017
Neuro Design_cover
Neuro DesignDarren Bridger
2017
Neuro Design
Neuro Design
Darren Bridger
2017
Fascinate_cover
FascinateSally Hogshead
2016
Fascinate
Fascinate
Sally Hogshead
2016
Planning and Managing Public Relations Campaigns_cover
Planning and Managing Public Relations CampaignsAnne Gregory
2015
Planning and Managing Public Relations Campaigns
Planning and Managing Public Relations Campaigns
Anne Gregory
2015
Brands_cover
BrandsAdam Arvidsson
2006
Brands
Brands
Adam Arvidsson
2006
The Brand Book_cover
The Brand BookDaryl Fielding
2022
The Brand Book
The Brand Book
Daryl Fielding
2022
R.E.D. Marketing_cover
R.E.D. MarketingGreg Creed, Ken Muench
2021
R.E.D. Marketing
R.E.D. Marketing
Greg Creed, Ken Muench
2021
Social Media Campaigns_cover
Social Media CampaignsCarolyn Mae Kim
2020
Social Media Campaigns
Social Media Campaigns
Carolyn Mae Kim
2020