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Showing 1 - 60 out of 867 books
The Luxury Strategy_cover
The Luxury StrategyJean-Noël Kapferer, Vincent Bastien
2012
The Luxury Strategy
The Luxury Strategy
Jean-Noël Kapferer, Vincent Bastien
2012
Advertising Account Planning_cover
Advertising Account PlanningSarah Turnbull, Larry Kelley, Donald Jugenheimer
2023
Advertising Account Planning
Advertising Account Planning
Sarah Turnbull, Larry Kelley, Donald Jugenheimer
2023
Strategic Writing_cover
Strategic WritingAngie Hendershot, Lisa Loewen, Charles Marsh, David W. Guth, Bonnie Poovey Short
2024
Strategic Writing
Strategic Writing
Angie Hendershot, Lisa Loewen, Charles Marsh, David W. Guth, Bonnie Poovey Short
2024
The Luxury Strategy_cover
The Luxury StrategyJean-Noël Kapferer, Vincent Bastien
2025
The Luxury Strategy
The Luxury Strategy
Jean-Noël Kapferer, Vincent Bastien
2025
Advertising Media Planning_cover
Advertising Media PlanningLarry D. Kelley, Kim Bartel Sheehan, Lisa Dobias, David E. Koranda, Donald W. Jugenheimer
2022
Advertising Media Planning
Advertising Media Planning
Larry D. Kelley, Kim Bartel Sheehan, Lisa Dobias, David E. Koranda, Donald W. Jugenheimer
2022
Building a StoryBrand 2.0_cover
Building a StoryBrand 2.0Donald Miller
2025
Building a StoryBrand 2.0
Building a StoryBrand 2.0
Donald Miller
2025
The Media Handbook_cover
The Media HandbookHelen Katz
2025
The Media Handbook
The Media Handbook
Helen Katz
2025
Hey Whipple, Squeeze This_cover
Hey Whipple, Squeeze ThisLuke Sullivan
2022
Hey Whipple, Squeeze This
Hey Whipple, Squeeze This
Luke Sullivan
2022
Global Marketing and Advertising_cover
Global Marketing and AdvertisingMarieke de Mooij
2021
Global Marketing and Advertising
Global Marketing and Advertising
Marieke de Mooij
2021
Kapferer on Luxury_cover
Kapferer on LuxuryJean-Noël Kapferer
2015
Kapferer on Luxury
Kapferer on Luxury
Jean-Noël Kapferer
2015
Advertising Creative_cover
Advertising CreativeTom Altstiel, Jean Grow, Dan Augustine, Joanna L. Jenkins
2022
Advertising Creative
Advertising Creative
Tom Altstiel, Jean Grow, Dan Augustine, Joanna L. Jenkins
2022
The New Rules of Marketing & PR_cover
The New Rules of Marketing & PRDavid Meerman Scott
2024
The New Rules of Marketing & PR
The New Rules of Marketing & PR
David Meerman Scott
2024
Loyalty Management_cover
Loyalty ManagementCristina Ziliani, Marco Ieva
2025
Loyalty Management
Loyalty Management
Cristina Ziliani, Marco Ieva
2025
Dynamics of International Advertising_cover
Dynamics of International AdvertisingBarbara Mueller
2017
Dynamics of International Advertising
Dynamics of International Advertising
Barbara Mueller
2017
Advertising and Public Relations Research_cover
Advertising and Public Relations ResearchDonald W. Jugenheimer, Larry D. Kelley, Jerry Hudson, Samuel Bradley
2015
Advertising and Public Relations Research
Advertising and Public Relations Research
Donald W. Jugenheimer, Larry D. Kelley, Jerry Hudson, Samuel Bradley
2015
Advertising Creative_cover
Advertising CreativeTom Altstiel, Jean Grow, Dan Augustine, Joanna L. Jenkins
2022
Advertising Creative
Advertising Creative
Tom Altstiel, Jean Grow, Dan Augustine, Joanna L. Jenkins
2022
Principles of Strategic Communication_cover
Principles of Strategic CommunicationDerina Holtzhausen, Jami Fullerton, Bobbi Kay Lewis, Danny Shipka
2021
Principles of Strategic Communication
Principles of Strategic Communication
Derina Holtzhausen, Jami Fullerton, Bobbi Kay Lewis, Danny Shipka
2021
Public Relations Theory_cover
Public Relations TheoryJae-Hwa Shin, Robert L. Heath
2020
Public Relations Theory
Public Relations Theory
Jae-Hwa Shin, Robert L. Heath
2020
The Brand Book_cover
The Brand BookDaryl Fielding
2022
The Brand Book
The Brand Book
Daryl Fielding
2022
Accounts, Excuses, and Apologies_cover
Accounts, Excuses, and ApologiesWilliam L. Benoit
2024
Accounts, Excuses, and Apologies
Accounts, Excuses, and Apologies
William L. Benoit
2024
Neuro Design_cover
Neuro DesignDarren Bridger
2017
Neuro Design
Neuro Design
Darren Bridger
2017
The Routledge Handbook of Identity and Consumption_cover
The Routledge Handbook of Identity and Consumption
2025
The Routledge Handbook of Identity and Consumption
The Routledge Handbook of Identity and Consumption
2025
Influencer_cover
InfluencerBrittany Hennessy
2018
Influencer
Influencer
Brittany Hennessy
2018
Digital and Social Media Marketing_cover
Digital and Social Media MarketingAleksej Heinze, Gordon Fletcher, Ana Cruz, Alex Fenton
2024
Digital and Social Media Marketing
Digital and Social Media Marketing
Aleksej Heinze, Gordon Fletcher, Ana Cruz, Alex Fenton
2024
Day Trading Attention_cover
Day Trading AttentionGary Vaynerchuk
2024
Day Trading Attention
Day Trading Attention
Gary Vaynerchuk
2024
Digital Analytics for Marketing_cover
Digital Analytics for MarketingA. Karim Feroz, Gohar F. Khan, Marshall Sponder, Karim Feroz
2024
Digital Analytics for Marketing
Digital Analytics for Marketing
A. Karim Feroz, Gohar F. Khan, Marshall Sponder, Karim Feroz
2024
Content and Copywriting_cover
Content and CopywritingMargo Berman
2024
Content and Copywriting
Content and Copywriting
Margo Berman
2024
Media Analytics_cover
Media AnalyticsC. Ann Hollifield, Amy Jo Coffey
2023
Media Analytics
Media Analytics
C. Ann Hollifield, Amy Jo Coffey
2023
Persuasion in Society_cover
Persuasion in SocietyJean G. Jones, Andi McClanahan, Joseph Sery
2022
Persuasion in Society
Persuasion in Society
Jean G. Jones, Andi McClanahan, Joseph Sery
2022
Advertising Management in a Digital Environment_cover
Advertising Management in a Digital EnvironmentLarry D. Kelley, Kim Bartel Sheehan
2021
Advertising Management in a Digital Environment
Advertising Management in a Digital Environment
Larry D. Kelley, Kim Bartel Sheehan
2021
Media Selling_cover
Media SellingCharles Warner, William Lederer, Brian Moroz
2020
Media Selling
Media Selling
Charles Warner, William Lederer, Brian Moroz
2020
Film Marketing_cover
Film MarketingFinola Kerrigan
2017
Film Marketing
Film Marketing
Finola Kerrigan
2017
Contagious_cover
ContagiousJonah Berger
2013
Contagious
Contagious
Jonah Berger
2013
The Psychology of Advertising_cover
The Psychology of AdvertisingBob M Fennis, Wolfgang Stroebe
2025
The Psychology of Advertising
The Psychology of Advertising
Bob M Fennis, Wolfgang Stroebe
2025
Copywriting Third Edition_cover
Copywriting Third EditionGyles Lingwood, Mark Shaw
2022
Copywriting Third Edition
Copywriting Third Edition
Gyles Lingwood, Mark Shaw
2022
The Unseen Power_cover
The Unseen PowerScott M. Cutlip
2013
The Unseen Power
The Unseen Power
Scott M. Cutlip
2013
Advertising and Society_cover
Advertising and SocietyCarol J. Pardun
2013
Advertising and Society
Advertising and Society
Carol J. Pardun
2013
Ice to the Eskimos_cover
Ice to the EskimosJon Spoelstra
2009
Ice to the Eskimos
Ice to the Eskimos
Jon Spoelstra
2009
Integrated Marketing Communication_cover
Integrated Marketing CommunicationJerome M. Juska
2017
Integrated Marketing Communication
Integrated Marketing Communication
Jerome M. Juska
2017
How To Write A Single-Minded Proposition_cover
How To Write A Single-Minded PropositionHoward Ibach
2018
How To Write A Single-Minded Proposition
How To Write A Single-Minded Proposition
Howard Ibach
2018
Quantum Marketing_cover
Quantum MarketingRaja Rajamannar
2021
Quantum Marketing
Quantum Marketing
Raja Rajamannar
2021
The Adweek Copywriting Handbook_cover
The Adweek Copywriting HandbookJoseph Sugarman
2012
The Adweek Copywriting Handbook
The Adweek Copywriting Handbook
Joseph Sugarman
2012
Building Brand Communities_cover
Building Brand CommunitiesCarrie Melissa Jones, Charles Vogl
2020
Building Brand Communities
Building Brand Communities
Carrie Melissa Jones, Charles Vogl
2020
Universal Principles of Storytelling for Designers_cover
Universal Principles of Storytelling for DesignersLyle Sandler, George Bokhua, George Bokhua, Lyle H. Sandler
2025
Universal Principles of Storytelling for Designers
Universal Principles of Storytelling for Designers
Lyle Sandler, George Bokhua, George Bokhua, Lyle H. Sandler
2025
Hitmakers_cover
HitmakersAna Andjelic
2024
Hitmakers
Hitmakers
Ana Andjelic
2024
Influencer Marketing Strategy_cover
Influencer Marketing StrategyGordon Glenister
2024
Influencer Marketing Strategy
Influencer Marketing Strategy
Gordon Glenister
2024
Advertising Creative_cover
Advertising CreativeTom Altstiel, Jean Grow, Dan Augustine, Joanna L. Jenkins
2022
Advertising Creative
Advertising Creative
Tom Altstiel, Jean Grow, Dan Augustine, Joanna L. Jenkins
2022
Corporate Heritage Marketing_cover
Corporate Heritage MarketingAngelo Riviezzo, Antonella Garofano, Maria Rosaria Napolitano
2021
Corporate Heritage Marketing
Corporate Heritage Marketing
Angelo Riviezzo, Antonella Garofano, Maria Rosaria Napolitano
2021
How Cool Brands Stay Hot_cover
How Cool Brands Stay HotJoeri Van Den Bergh, Mattias Behrer
2016
How Cool Brands Stay Hot
How Cool Brands Stay Hot
Joeri Van Den Bergh, Mattias Behrer
2016
Cashvertising_cover
CashvertisingDrew Eric Whitman
2008
Cashvertising
Cashvertising
Drew Eric Whitman
2008
Strategic Social Media_cover
Strategic Social MediaL. Meghan Mahoney, Tang Tang
2024
Strategic Social Media
Strategic Social Media
L. Meghan Mahoney, Tang Tang
2024
Advertising and Public Relations Research_cover
Advertising and Public Relations ResearchDonald W. Jugenheimer, Larry D. Kelley, Jerry Hudson, Samuel Bradley
2015
Advertising and Public Relations Research
Advertising and Public Relations Research
Donald W. Jugenheimer, Larry D. Kelley, Jerry Hudson, Samuel Bradley
2015
Werbesprache_cover
WerbespracheNina Janich
2013
Werbesprache
Werbesprache
Nina Janich
2013
Global and Multicultural Public Relations_cover
Global and Multicultural Public RelationsJuan-Carlos Molleda, Sarab Kochhar, Juan-Carlos Molleda
2019
Global and Multicultural Public Relations
Global and Multicultural Public Relations
Juan-Carlos Molleda, Sarab Kochhar, Juan-Carlos Molleda
2019
Advertising in the Digital Age_cover
Advertising in the Digital AgeSevil Yesiloglu, Joyce Costello
2024
Advertising in the Digital Age
Advertising in the Digital Age
Sevil Yesiloglu, Joyce Costello
2024
Integrated Marketing Communication_cover
Integrated Marketing CommunicationJerome M. Juska
2021
Integrated Marketing Communication
Integrated Marketing Communication
Jerome M. Juska
2021
Scientific Advertising_cover
Scientific AdvertisingClaude C. Hopkins
2019
Scientific Advertising
Scientific Advertising
Claude C. Hopkins
2019
Persuasive Copywriting_cover
Persuasive CopywritingAndy Maslen
2019
Persuasive Copywriting
Persuasive Copywriting
Andy Maslen
2019
Fashion Marketing and Communications_cover
Fashion Marketing and CommunicationsOlga Mitterfellner
2024
Fashion Marketing and Communications
Fashion Marketing and Communications
Olga Mitterfellner
2024
Decoded_cover
DecodedPhil Barden
2022
Decoded
Decoded
Phil Barden
2022