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Showing 1 - 60 out of 719 books
Strategic Writing_cover
Strategic WritingAngie Hendershot, Lisa Loewen, Charles Marsh, David W. Guth, Bonnie Poovey Short
2024
Strategic Writing
Strategic Writing
Angie Hendershot, Lisa Loewen, Charles Marsh, David W. Guth, Bonnie Poovey Short
2024
Advertising Account Planning_cover
Advertising Account PlanningSarah Turnbull, Larry Kelley, Donald Jugenheimer
2023
Advertising Account Planning
Advertising Account Planning
Sarah Turnbull, Larry Kelley, Donald Jugenheimer
2023
The Luxury Strategy_cover
The Luxury StrategyJean-Noël Kapferer, Vincent Bastien
2012
The Luxury Strategy
The Luxury Strategy
Jean-Noël Kapferer, Vincent Bastien
2012
The Luxury Strategy_cover
The Luxury StrategyJean-Noël Kapferer, Vincent Bastien
2025
The Luxury Strategy
The Luxury Strategy
Jean-Noël Kapferer, Vincent Bastien
2025
Global Marketing and Advertising_cover
Global Marketing and AdvertisingMarieke de Mooij
2021
Global Marketing and Advertising
Global Marketing and Advertising
Marieke de Mooij
2021
Building a StoryBrand 2.0_cover
Building a StoryBrand 2.0Donald Miller
2025
Building a StoryBrand 2.0
Building a StoryBrand 2.0
Donald Miller
2025
Strategic Social Media_cover
Strategic Social MediaL. Meghan Mahoney, Tang Tang
2024
Strategic Social Media
Strategic Social Media
L. Meghan Mahoney, Tang Tang
2024
Hey Whipple, Squeeze This_cover
Hey Whipple, Squeeze ThisLuke Sullivan
2022
Hey Whipple, Squeeze This
Hey Whipple, Squeeze This
Luke Sullivan
2022
The New Rules of Marketing & PR_cover
The New Rules of Marketing & PRDavid Meerman Scott
2024
The New Rules of Marketing & PR
The New Rules of Marketing & PR
David Meerman Scott
2024
Principles of Strategic Communication_cover
Principles of Strategic CommunicationDerina Holtzhausen, Jami Fullerton, Bobbi Kay Lewis, Danny Shipka
2021
Principles of Strategic Communication
Principles of Strategic Communication
Derina Holtzhausen, Jami Fullerton, Bobbi Kay Lewis, Danny Shipka
2021
Persuasion in Society_cover
Persuasion in SocietyJean G. Jones, Andi McClanahan, Joseph Sery
2022
Persuasion in Society
Persuasion in Society
Jean G. Jones, Andi McClanahan, Joseph Sery
2022
Advertising Creative_cover
Advertising CreativeTom Altstiel, Jean Grow, Dan Augustine, Joanna L. Jenkins
2022
Advertising Creative
Advertising Creative
Tom Altstiel, Jean Grow, Dan Augustine, Joanna L. Jenkins
2022
Advertising Creative_cover
Advertising CreativeTom Altstiel, Jean Grow, Dan Augustine, Joanna L. Jenkins
2022
Advertising Creative
Advertising Creative
Tom Altstiel, Jean Grow, Dan Augustine, Joanna L. Jenkins
2022
Public Relations Theory_cover
Public Relations TheoryJae-Hwa Shin, Robert L. Heath
2020
Public Relations Theory
Public Relations Theory
Jae-Hwa Shin, Robert L. Heath
2020
Ultimate Guide to Google Ads_cover
Ultimate Guide to Google AdsPerry Marshall, Mike Rhodes, Bryan Todd
2020
Ultimate Guide to Google Ads
Ultimate Guide to Google Ads
Perry Marshall, Mike Rhodes, Bryan Todd
2020
Kapferer on Luxury_cover
Kapferer on LuxuryJean-Noël Kapferer
2015
Kapferer on Luxury
Kapferer on Luxury
Jean-Noël Kapferer
2015
The Media Handbook_cover
The Media HandbookHelen Katz
2025
The Media Handbook
The Media Handbook
Helen Katz
2025
Advertising and Public Relations Research_cover
Advertising and Public Relations ResearchDonald W. Jugenheimer, Larry D. Kelley, Jerry Hudson, Samuel Bradley
2015
Advertising and Public Relations Research
Advertising and Public Relations Research
Donald W. Jugenheimer, Larry D. Kelley, Jerry Hudson, Samuel Bradley
2015
Dynamics of International Advertising_cover
Dynamics of International AdvertisingBarbara Mueller
2017
Dynamics of International Advertising
Dynamics of International Advertising
Barbara Mueller
2017
Advertising Creative_cover
Advertising CreativeTom Altstiel, Jean Grow, Dan Augustine, Joanna L. Jenkins
2022
Advertising Creative
Advertising Creative
Tom Altstiel, Jean Grow, Dan Augustine, Joanna L. Jenkins
2022
Day Trading Attention_cover
Day Trading AttentionGary Vaynerchuk
2024
Day Trading Attention
Day Trading Attention
Gary Vaynerchuk
2024
Media Selling_cover
Media SellingCharles Warner, William Lederer, Brian Moroz
2020
Media Selling
Media Selling
Charles Warner, William Lederer, Brian Moroz
2020
Scientific Advertising_cover
Scientific AdvertisingClaude C. Hopkins
2019
Scientific Advertising
Scientific Advertising
Claude C. Hopkins
2019
Accounts, Excuses, and Apologies_cover
Accounts, Excuses, and ApologiesWilliam L. Benoit
2024
Accounts, Excuses, and Apologies
Accounts, Excuses, and Apologies
William L. Benoit
2024
Advertising and Society_cover
Advertising and SocietyCarol J. Pardun
2013
Advertising and Society
Advertising and Society
Carol J. Pardun
2013
Brand Storytelling_cover
Brand StorytellingMiri Rodriguez
2023
Brand Storytelling
Brand Storytelling
Miri Rodriguez
2023
How To Write A Single-Minded Proposition_cover
How To Write A Single-Minded PropositionHoward Ibach
2018
How To Write A Single-Minded Proposition
How To Write A Single-Minded Proposition
Howard Ibach
2018
Ice to the Eskimos_cover
Ice to the EskimosJon Spoelstra
2009
Ice to the Eskimos
Ice to the Eskimos
Jon Spoelstra
2009
Rethinking Prestige Branding_cover
Rethinking Prestige BrandingWolfgang Schaefer, JP Kuehlwein
2015
Rethinking Prestige Branding
Rethinking Prestige Branding
Wolfgang Schaefer, JP Kuehlwein
2015
Ultimate Guide to Facebook Advertising_cover
Ultimate Guide to Facebook AdvertisingPerry Marshall, Thomas Meloche, Bob Regnerus
2020
Ultimate Guide to Facebook Advertising
Ultimate Guide to Facebook Advertising
Perry Marshall, Thomas Meloche, Bob Regnerus
2020
The Adweek Copywriting Handbook_cover
The Adweek Copywriting HandbookJoseph Sugarman
2012
The Adweek Copywriting Handbook
The Adweek Copywriting Handbook
Joseph Sugarman
2012
Cashvertising_cover
CashvertisingDrew Eric Whitman
2008
Cashvertising
Cashvertising
Drew Eric Whitman
2008
The Conquest of Cool_cover
The Conquest of CoolThomas Frank
1998
The Conquest of Cool
The Conquest of Cool
Thomas Frank
1998
Influencer Marketing Strategy_cover
Influencer Marketing StrategyGordon Glenister
2024
Influencer Marketing Strategy
Influencer Marketing Strategy
Gordon Glenister
2024
Loyalty Management_cover
Loyalty ManagementCristina Ziliani, Marco Ieva
2025
Loyalty Management
Loyalty Management
Cristina Ziliani, Marco Ieva
2025
Advertising and Public Relations Research_cover
Advertising and Public Relations ResearchDonald W. Jugenheimer, Larry D. Kelley, Jerry Hudson, Samuel Bradley
2015
Advertising and Public Relations Research
Advertising and Public Relations Research
Donald W. Jugenheimer, Larry D. Kelley, Jerry Hudson, Samuel Bradley
2015
Influencer_cover
InfluencerBrittany Hennessy
2018
Influencer
Influencer
Brittany Hennessy
2018
Aaker on Branding_cover
Aaker on BrandingDavid Aaker
2025
Aaker on Branding
Aaker on Branding
David Aaker
2025
Digital Analytics for Marketing_cover
Digital Analytics for MarketingA. Karim Feroz, Gohar F. Khan, Marshall Sponder
2024
Digital Analytics for Marketing
Digital Analytics for Marketing
A. Karim Feroz, Gohar F. Khan, Marshall Sponder
2024
Social Media Campaigns_cover
Social Media CampaignsCarolyn Mae Kim
2020
Social Media Campaigns
Social Media Campaigns
Carolyn Mae Kim
2020
Hispanic Market Power_cover
Hispanic Market PowerIsaac Mizrahi
2023
Hispanic Market Power
Hispanic Market Power
Isaac Mizrahi
2023
A Self-Help Guide for Copywriters_cover
A Self-Help Guide for CopywritersDan B Nelken
2022
A Self-Help Guide for Copywriters
A Self-Help Guide for Copywriters
Dan B Nelken
2022
Building Brand Communities_cover
Building Brand CommunitiesCarrie Melissa Jones, Charles Vogl
2020
Building Brand Communities
Building Brand Communities
Carrie Melissa Jones, Charles Vogl
2020
Persuasive Copywriting_cover
Persuasive CopywritingAndy Maslen
2019
Persuasive Copywriting
Persuasive Copywriting
Andy Maslen
2019
Understanding Digital Marketing_cover
Understanding Digital MarketingDamian Ryan
2020
Understanding Digital Marketing
Understanding Digital Marketing
Damian Ryan
2020
Can't Buy My Love_cover
Can't Buy My LoveJean Kilbourne
2012
Can't Buy My Love
Can't Buy My Love
Jean Kilbourne
2012
Decoded_cover
DecodedPhil Barden
2022
Decoded
Decoded
Phil Barden
2022
Guerrilla Marketing_cover
Guerrilla MarketingJay Conrad Levinson, Jason Myers, Merrilee Kimble
2021
Guerrilla Marketing
Guerrilla Marketing
Jay Conrad Levinson, Jason Myers, Merrilee Kimble
2021
Ultimate Guide to Social Media Marketing_cover
Ultimate Guide to Social Media MarketingEric Butow, Jenn Herman, Stephanie Liu, Amanda Robinson, Mike Allton
2020
Ultimate Guide to Social Media Marketing
Ultimate Guide to Social Media Marketing
Eric Butow, Jenn Herman, Stephanie Liu, Amanda Robinson, Mike Allton
2020
Content and Copywriting_cover
Content and CopywritingMargo Berman
2024
Content and Copywriting
Content and Copywriting
Margo Berman
2024
Branded Content and Entertainment in Advertising_cover
Branded Content and Entertainment in AdvertisingMaría Rodríguez-Rabadán Benito
2023
Branded Content and Entertainment in Advertising
Branded Content and Entertainment in Advertising
María Rodríguez-Rabadán Benito
2023
The Brand Book_cover
The Brand BookDaryl Fielding
2022
The Brand Book
The Brand Book
Daryl Fielding
2022
Make Your Brand Matter_cover
Make Your Brand MatterSteven G. Soechtig
2022
Make Your Brand Matter
Make Your Brand Matter
Steven G. Soechtig
2022
R.E.D. Marketing_cover
R.E.D. MarketingGreg Creed, Ken Muench
2021
R.E.D. Marketing
R.E.D. Marketing
Greg Creed, Ken Muench
2021
Brand Storytelling_cover
Brand StorytellingMiri Rodriguez
2020
Brand Storytelling
Brand Storytelling
Miri Rodriguez
2020
Neuro Design_cover
Neuro DesignDarren Bridger
2017
Neuro Design
Neuro Design
Darren Bridger
2017
Fascinate_cover
FascinateSally Hogshead
2016
Fascinate
Fascinate
Sally Hogshead
2016
Brands with a Conscience_cover
Brands with a ConscienceNicholas Ind, Sandra Horlings
2016
Brands with a Conscience
Brands with a Conscience
Nicholas Ind, Sandra Horlings
2016
Imaging in Advertising_cover
Imaging in AdvertisingFern L. Johnson
2012
Imaging in Advertising
Imaging in Advertising
Fern L. Johnson
2012
Living the Brand_cover
Living the BrandNicholas Ind
2007
Living the Brand
Living the Brand
Nicholas Ind
2007