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Showing 61 - 120 out of 873 books
Advertising in the Digital Age
Sevil Yesiloglu, Joyce Costello
2024
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Advertising in the Digital Age
Sevil Yesiloglu, Joyce Costello
2024
Decoded
Phil Barden
2022
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Decoded
Phil Barden
2022
Brand Naming
Rob Meyerson
2021
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Brand Naming
Rob Meyerson
2021
R.E.D. Marketing
Greg Creed, Ken Muench
2021
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R.E.D. Marketing
Greg Creed, Ken Muench
2021
Ultimate Guide to Google Ads
Perry Marshall, Mike Rhodes, Bryan Todd
2020
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Ultimate Guide to Google Ads
Perry Marshall, Mike Rhodes, Bryan Todd
2020
Media Selling
Charles Warner, William Lederer, Brian Moroz
2020
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Media Selling
Charles Warner, William Lederer, Brian Moroz
2020
Scientific Advertising
Claude C. Hopkins
2019
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Scientific Advertising
Claude C. Hopkins
2019
Persuasive Copywriting
Andy Maslen
2019
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Persuasive Copywriting
Andy Maslen
2019
Fascinate
Sally Hogshead
2016
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Fascinate
Sally Hogshead
2016
Planning and Managing Public Relations Campaigns
Anne Gregory
2015
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Planning and Managing Public Relations Campaigns
Anne Gregory
2015
Can't Buy My Love
Jean Kilbourne
2012
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Can't Buy My Love
Jean Kilbourne
2012
Managing Corporate Social Responsibility
W. Timothy Coombs, Sherry J. Holladay
2011
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Managing Corporate Social Responsibility
W. Timothy Coombs, Sherry J. Holladay
2011
Ice to the Eskimos
Jon Spoelstra
2009
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Ice to the Eskimos
Jon Spoelstra
2009
The Fall of Advertising and the Rise of PR
Al Ries, Laura Ries
2009
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The Fall of Advertising and the Rise of PR
Al Ries, Laura Ries
2009
Understanding Digital Marketing
Damian Ryan
2020
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Understanding Digital Marketing
Damian Ryan
2020
Cases in Advertising Management
Larry D Kelley, Donald W Jugenheimer
2014
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Cases in Advertising Management
Larry D Kelley, Donald W Jugenheimer
2014
Quantum Marketing
Raja Rajamannar
2021
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Quantum Marketing
Raja Rajamannar
2021
Digital PR
Danny Whatmough
2018
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Digital PR
Danny Whatmough
2018
Covert Cows and Chick-fil-A
Steve Robinson
2019
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Covert Cows and Chick-fil-A
Steve Robinson
2019
Creative Advertising Concept and Copy
Georgia-Zozeta Miliopoulou
2024
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Creative Advertising Concept and Copy
Georgia-Zozeta Miliopoulou
2024
Advertising and Consumer Society
Nicholas Holm
2023
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Advertising and Consumer Society
Nicholas Holm
2023
Marketing to Gen Z
Jeff Fromm, Angie Read
2018
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Marketing to Gen Z
Jeff Fromm, Angie Read
2018
Brand Meaning
Mark Batey
2015
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Brand Meaning
Mark Batey
2015
Persuasive Message Design
Nancy Grant Harrington, Katharine J. Head
2026
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Persuasive Message Design
Nancy Grant Harrington, Katharine J. Head
2026
Politics and propaganda
Nicholas O'Shaughnessy
2024
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Politics and propaganda
Nicholas O'Shaughnessy
2024
Strategic Social Media
L. Meghan Mahoney, Tang Tang
2024
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Strategic Social Media
L. Meghan Mahoney, Tang Tang
2024
The Illusion of Choice
Richard Shotton
2023
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The Illusion of Choice
Richard Shotton
2023
Fashion Brand Management
Alison Lowe
2023
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Fashion Brand Management
Alison Lowe
2023
Guerrilla Marketing
Jay Conrad Levinson, Jason Myers, Merrilee Kimble
2021
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Guerrilla Marketing
Jay Conrad Levinson, Jason Myers, Merrilee Kimble
2021
The Ultimate Marketing Engine
John Jantsch
2021
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The Ultimate Marketing Engine
John Jantsch
2021
Humanizing B2B
Paul Cash, James Trezona
2021
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Humanizing B2B
Paul Cash, James Trezona
2021
Boutique
Greg Alexander
2020
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Boutique
Greg Alexander
2020
The Hero Trap
Thomas Kolster
2020
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The Hero Trap
Thomas Kolster
2020
The Age of Influence
Neal Schaffer
2020
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The Age of Influence
Neal Schaffer
2020
Brand Storytelling
Miri Rodriguez
2020
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Brand Storytelling
Miri Rodriguez
2020
Gambling Advertising
Barrie Gunter
2019
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Gambling Advertising
Barrie Gunter
2019
Spin
Clive Veroni
2014
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Spin
Clive Veroni
2014
Web Copy That Sells
Maria Veloso
2013
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Web Copy That Sells
Maria Veloso
2013
Guerrilla Marketing, 4th Edition
Jay Conrad Levinson
2007
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Guerrilla Marketing, 4th Edition
Jay Conrad Levinson
2007
Brand Culture
Jonathan Schroeder, Miriam Salzer Morling
2006
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Brand Culture
Jonathan Schroeder, Miriam Salzer Morling
2006
Hispanic Market Power
Isaac Mizrahi
2023
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Hispanic Market Power
Isaac Mizrahi
2023
Native Advertising
Dale Lovell
2017
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Native Advertising
Dale Lovell
2017
How to Talk Your Way to Success
Harry Simmons
2017
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How to Talk Your Way to Success
Harry Simmons
2017
The Advertising Solution
Craig Simpson, Brian Kurtz
2016
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The Advertising Solution
Craig Simpson, Brian Kurtz
2016
Imaging in Advertising
Fern L. Johnson
2012
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Imaging in Advertising
Fern L. Johnson
2012
Sponsorship: For a Return on Investment
Guy Masterman
2012
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Sponsorship: For a Return on Investment
Guy Masterman
2012
The Brains Behind Great Ad Campaigns
Margo Berman, Robyn Blakeman
2009
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The Brains Behind Great Ad Campaigns
Margo Berman, Robyn Blakeman
2009
Advertising and Public Relations Research
Donald W. Jugenheimer, Larry D. Kelley, Jerry Hudson, Samuel Bradley
2015
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Advertising and Public Relations Research
Donald W. Jugenheimer, Larry D. Kelley, Jerry Hudson, Samuel Bradley
2015
Brands and Branding
Ashita Aggarwal, Suraj Commuri
2023
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Brands and Branding
Ashita Aggarwal, Suraj Commuri
2023
Search Marketing
Kelly Cutler
2023
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Search Marketing
Kelly Cutler
2023
Strategic Sport Communication
W. Timothy Coombs, Jennifer L. Harker
2021
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Strategic Sport Communication
W. Timothy Coombs, Jennifer L. Harker
2021
Business Psychology and Organizational Behaviour
Eugene McKenna
2020
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Business Psychology and Organizational Behaviour
Eugene McKenna
2020
Selling to Skeptics
Russ Reynolds
2025
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Selling to Skeptics
Russ Reynolds
2025
Aaker on Branding
David Aaker
2025
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Aaker on Branding
David Aaker
2025
Brand Storytelling
Miri Rodriguez
2023
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Brand Storytelling
Miri Rodriguez
2023
Strategic Integrated Marketing Communications
Larry Percy
2023
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Strategic Integrated Marketing Communications
Larry Percy
2023
The Anti-Capitalist Book of Fashion
Tansy E. Hoskins
2022
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The Anti-Capitalist Book of Fashion
Tansy E. Hoskins
2022
Make Your Brand Matter
Steven G. Soechtig
2022
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Make Your Brand Matter
Steven G. Soechtig
2022
A Self-Help Guide for Copywriters
Dan B Nelken
2022
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A Self-Help Guide for Copywriters
Dan B Nelken
2022
Advertising Design by Medium
Robyn Blakeman
2022
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Advertising Design by Medium
Robyn Blakeman
2022
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