Business

Advertising

Showing 61 - 120 out of 716 books
The Media Handbook_cover
The Media HandbookHelen Katz
2025
The Media Handbook
The Media Handbook
Helen Katz
2025
The Language of Branding_cover
The Language of BrandingDawn Lerman, Robert J. Morais, David Luna
2017
The Language of Branding
The Language of Branding
Dawn Lerman, Robert J. Morais, David Luna
2017
Consumer Behavior and Culture_cover
Consumer Behavior and CultureMarieke de Mooij
2019
Consumer Behavior and Culture
Consumer Behavior and Culture
Marieke de Mooij
2019
Universal Principles of Storytelling for Designers_cover
Universal Principles of Storytelling for DesignersLyle Sandler, George Bokhua, George Bokhua, Lyle H. Sandler
2025
Universal Principles of Storytelling for Designers
Universal Principles of Storytelling for Designers
Lyle Sandler, George Bokhua, George Bokhua, Lyle H. Sandler
2025
Digital and Social Media Marketing_cover
Digital and Social Media MarketingAleksej Heinze, Gordon Fletcher, Ana Cruz, Alex Fenton
2024
Digital and Social Media Marketing
Digital and Social Media Marketing
Aleksej Heinze, Gordon Fletcher, Ana Cruz, Alex Fenton
2024
Scientific Advertising_cover
Scientific AdvertisingClaude C. Hopkins
2019
Scientific Advertising
Scientific Advertising
Claude C. Hopkins
2019
No B.S. Direct Marketing_cover
No B.S. Direct MarketingDan S. Kennedy, Marty Fort, Darcy Juarez
2024
No B.S. Direct Marketing
No B.S. Direct Marketing
Dan S. Kennedy, Marty Fort, Darcy Juarez
2024
Persuasive Copywriting_cover
Persuasive CopywritingAndy Maslen
2019
Persuasive Copywriting
Persuasive Copywriting
Andy Maslen
2019
Cashvertising Online_cover
Cashvertising OnlineDrew Eric Whitman
2023
Cashvertising Online
Cashvertising Online
Drew Eric Whitman
2023
Brand Vision_cover
Brand VisionJames Everhart
2022
Brand Vision
Brand Vision
James Everhart
2022
The Digital Frontier_cover
The Digital FrontierAjay Sohoni
2021
The Digital Frontier
The Digital Frontier
Ajay Sohoni
2021
Research Perspectives on Social Media Influencers and Brand Communication_cover
Research Perspectives on Social Media Influencers and Brand Communication
2020
Research Perspectives on Social Media Influencers and Brand Communication
Research Perspectives on Social Media Influencers and Brand Communication
2020
The Hero Trap_cover
The Hero TrapThomas Kolster
2020
The Hero Trap
The Hero Trap
Thomas Kolster
2020
The Advertising Solution_cover
The Advertising SolutionCraig Simpson, Brian Kurtz
2016
The Advertising Solution
The Advertising Solution
Craig Simpson, Brian Kurtz
2016
Brands with a Conscience_cover
Brands with a ConscienceNicholas Ind, Sandra Horlings
2016
Brands with a Conscience
Brands with a Conscience
Nicholas Ind, Sandra Horlings
2016
Brand New China_cover
Brand New ChinaJing Wang
2009
Brand New China
Brand New China
Jing Wang
2009
Outrageous Advertising That's Outrageously Successful_cover
Outrageous Advertising That's Outrageously SuccessfulBill Glazer
2009
Outrageous Advertising That's Outrageously Successful
Outrageous Advertising That's Outrageously Successful
Bill Glazer
2009
Social Media Marketing_cover
Social Media MarketingSantiago Zuccherino
2021
Social Media Marketing
Social Media Marketing
Santiago Zuccherino
2021
Fashion Brand Management_cover
Fashion Brand ManagementAlison Lowe
2023
Fashion Brand Management
Fashion Brand Management
Alison Lowe
2023
Marketing to Gen Z_cover
Marketing to Gen ZJeff Fromm, Angie Read
2018
Marketing to Gen Z
Marketing to Gen Z
Jeff Fromm, Angie Read
2018
Ultimate Guide to Influencer Marketing_cover
Ultimate Guide to Influencer MarketingEric Butow, Stephanie Garcia
2024
Ultimate Guide to Influencer Marketing
Ultimate Guide to Influencer Marketing
Eric Butow, Stephanie Garcia
2024
Branded Content and Entertainment in Advertising_cover
Branded Content and Entertainment in AdvertisingMaría Rodríguez-Rabadán Benito
2023
Branded Content and Entertainment in Advertising
Branded Content and Entertainment in Advertising
María Rodríguez-Rabadán Benito
2023
Make Your Brand Matter_cover
Make Your Brand MatterSteven G. Soechtig
2022
Make Your Brand Matter
Make Your Brand Matter
Steven G. Soechtig
2022
Guerrilla Marketing_cover
Guerrilla MarketingJason Myers, Jay Conrad Levinson, Merrilee Kimble
2022
Guerrilla Marketing
Guerrilla Marketing
Jason Myers, Jay Conrad Levinson, Merrilee Kimble
2022
Fashion Promotion_cover
Fashion PromotionGwyneth Moore
2021
Fashion Promotion
Fashion Promotion
Gwyneth Moore
2021
Public Relations as Emotional Labour_cover
Public Relations as Emotional LabourLiz Yeomans
2019
Public Relations as Emotional Labour
Public Relations as Emotional Labour
Liz Yeomans
2019
Understanding Digital Marketing_cover
Understanding Digital MarketingDamian Ryan
2016
Understanding Digital Marketing
Understanding Digital Marketing
Damian Ryan
2016
Viral Marketing within Social Networking Sites: The creation of an effective Viral Marketing Campaign_cover
Viral Marketing within Social Networking Sites: The creation of an effective Viral Marketing CampaignSven Wilde
2014
Viral Marketing within Social Networking Sites: The creation of an effective Viral Marketing Campaign
Viral Marketing within Social Networking Sites: The creation of an effective Viral Marketing Campaign
Sven Wilde
2014
Shopper Marketing_cover
Shopper MarketingMarkus Ståhlberg, Ville Maila
2012
Shopper Marketing
Shopper Marketing
Markus Ståhlberg, Ville Maila
2012
Brand Naming_cover
Brand NamingRob Meyerson
2021
Brand Naming
Brand Naming
Rob Meyerson
2021
All about Flowers_cover
All about FlowersThomas J. Mickey
2021
All about Flowers
All about Flowers
Thomas J. Mickey
2021
Non dite a mia madre che faccio il pubblicitario... lei mi crede pianista in un bordello_cover
Non dite a mia madre che faccio il pubblicitario... lei mi crede pianista in un bordelloJacques Séguéla
2019
Non dite a mia madre che faccio il pubblicitario... lei mi crede pianista in un bordello
Non dite a mia madre che faccio il pubblicitario... lei mi crede pianista in un bordello
Jacques Séguéla
2019
The Brains Behind Great Ad Campaigns_cover
The Brains Behind Great Ad CampaignsMargo Berman, Robyn Blakeman
2009
The Brains Behind Great Ad Campaigns
The Brains Behind Great Ad Campaigns
Margo Berman, Robyn Blakeman
2009
Living the Brand_cover
Living the BrandNicholas Ind
2007
Living the Brand
Living the Brand
Nicholas Ind
2007
Strategic Social Media_cover
Strategic Social MediaL. Meghan Mahoney, Tang Tang
2016
Strategic Social Media
Strategic Social Media
L. Meghan Mahoney, Tang Tang
2016
Disinformation and You_cover
Disinformation and YouMarie D. Jones
2021
Disinformation and You
Disinformation and You
Marie D. Jones
2021
Digital Analytics for Marketing_cover
Digital Analytics for MarketingA. Karim Feroz, Gohar F. Khan, Marshall Sponder
2024
Digital Analytics for Marketing
Digital Analytics for Marketing
A. Karim Feroz, Gohar F. Khan, Marshall Sponder
2024
The 22 Immutable Laws of Marketing_cover
The 22 Immutable Laws of MarketingAl Ries, Jack Trout
2009
The 22 Immutable Laws of Marketing
The 22 Immutable Laws of Marketing
Al Ries, Jack Trout
2009
Search Marketing_cover
Search MarketingKelly Cutler
2023
Search Marketing
Search Marketing
Kelly Cutler
2023
Global and Multicultural Public Relations_cover
Global and Multicultural Public RelationsJuan-Carlos Molleda, Sarab Kochhar, Juan-Carlos Molleda
2019
Global and Multicultural Public Relations
Global and Multicultural Public Relations
Juan-Carlos Molleda, Sarab Kochhar, Juan-Carlos Molleda
2019
The SAGE Handbook of Advertising_cover
The SAGE Handbook of AdvertisingGerard J Tellis, Tim Ambler
2007
The SAGE Handbook of Advertising
The SAGE Handbook of Advertising
Gerard J Tellis, Tim Ambler
2007
A Technique for Producing Ideas_cover
A Technique for Producing IdeasJames Webb Young
2024
A Technique for Producing Ideas
A Technique for Producing Ideas
James Webb Young
2024
Crystallizing Public Opinion_cover
Crystallizing Public OpinionEdward Bernays
2019
Crystallizing Public Opinion
Crystallizing Public Opinion
Edward Bernays
2019
Aaker on Branding_cover
Aaker on BrandingDavid Aaker
2025
Aaker on Branding
Aaker on Branding
David Aaker
2025
Podcasting For Dummies_cover
Podcasting For DummiesTee Morris, Chuck Tomasi
2024
Podcasting For Dummies
Podcasting For Dummies
Tee Morris, Chuck Tomasi
2024
Assemblage_cover
AssemblageEmmanuel Probst
2023
Assemblage
Assemblage
Emmanuel Probst
2023
Celebrity 2.0_cover
Celebrity 2.0Stacy Landreth Grau
2022
Celebrity 2.0
Celebrity 2.0
Stacy Landreth Grau
2022
No B.S. Guide to Direct Response Social Media Marketing_cover
No B.S. Guide to Direct Response Social Media MarketingDan S. Kennedy, Kim Walsh Phillips
2020
No B.S. Guide to Direct Response Social Media Marketing
No B.S. Guide to Direct Response Social Media Marketing
Dan S. Kennedy, Kim Walsh Phillips
2020
Social Media Success for Every Brand_cover
Social Media Success for Every BrandClaire Diaz-Ortiz
2019
Social Media Success for Every Brand
Social Media Success for Every Brand
Claire Diaz-Ortiz
2019
Advertising Theory_cover
Advertising TheoryShelly Rodgers, Esther Thorson
2019
Advertising Theory
Advertising Theory
Shelly Rodgers, Esther Thorson
2019
Conversation Marketing_cover
Conversation MarketingKevin Lund
2018
Conversation Marketing
Conversation Marketing
Kevin Lund
2018
Mobile Marketing_cover
Mobile MarketingDaniel Rowles
2017
Mobile Marketing
Mobile Marketing
Daniel Rowles
2017
How to Write Copy That Sells_cover
How to Write Copy That SellsRay Edwards
2016
How to Write Copy That Sells
How to Write Copy That Sells
Ray Edwards
2016
Advertising Media Workbook and Sourcebook_cover
Advertising Media Workbook and SourcebookLarry Kelley, Kim Sheehan, Donald W. Jugenheimer
2015
Advertising Media Workbook and Sourcebook
Advertising Media Workbook and Sourcebook
Larry Kelley, Kim Sheehan, Donald W. Jugenheimer
2015
What is a 21st Century Brand?_cover
What is a 21st Century Brand?Nick Kendall
2015
What is a 21st Century Brand?
What is a 21st Century Brand?
Nick Kendall
2015
A Word from Our Sponsor_cover
A Word from Our SponsorCynthia B. Meyers
2013
A Word from Our Sponsor
A Word from Our Sponsor
Cynthia B. Meyers
2013
Werbesprache_cover
WerbespracheNina Janich
2013
Werbesprache
Werbesprache
Nina Janich
2013
News Revolution_cover
News RevolutionUmberto Lisiero
2013
News Revolution
News Revolution
Umberto Lisiero
2013
The Daily You_cover
The Daily YouJoseph Turow
2012
The Daily You
The Daily You
Joseph Turow
2012
Ad Critique_cover
Ad CritiqueNancy R. Tag
2011
Ad Critique
Ad Critique
Nancy R. Tag
2011