Business

Advertising

Showing 61 - 120 out of 867 books
Make Your Brand Matter_cover
Make Your Brand MatterSteven G. Soechtig
2022
Make Your Brand Matter
Make Your Brand Matter
Steven G. Soechtig
2022
R.E.D. Marketing_cover
R.E.D. MarketingGreg Creed, Ken Muench
2021
R.E.D. Marketing
R.E.D. Marketing
Greg Creed, Ken Muench
2021
Social Media Campaigns_cover
Social Media CampaignsCarolyn Mae Kim
2020
Social Media Campaigns
Social Media Campaigns
Carolyn Mae Kim
2020
Ultimate Guide to Social Media Marketing_cover
Ultimate Guide to Social Media MarketingEric Butow, Jenn Herman, Stephanie Liu, Amanda Robinson, Mike Allton
2020
Ultimate Guide to Social Media Marketing
Ultimate Guide to Social Media Marketing
Eric Butow, Jenn Herman, Stephanie Liu, Amanda Robinson, Mike Allton
2020
Marketing Made Simple_cover
Marketing Made SimpleDonald Miller, Dr. J.J. Peterson, Dr. J.J. Peterson
2020
Marketing Made Simple
Marketing Made Simple
Donald Miller, Dr. J.J. Peterson, Dr. J.J. Peterson
2020
Mobile Marketing_cover
Mobile MarketingDaniel Rowles
2017
Mobile Marketing
Mobile Marketing
Daniel Rowles
2017
Fascinate_cover
FascinateSally Hogshead
2016
Fascinate
Fascinate
Sally Hogshead
2016
Planning and Managing Public Relations Campaigns_cover
Planning and Managing Public Relations CampaignsAnne Gregory
2015
Planning and Managing Public Relations Campaigns
Planning and Managing Public Relations Campaigns
Anne Gregory
2015
Can't Buy My Love_cover
Can't Buy My LoveJean Kilbourne
2012
Can't Buy My Love
Can't Buy My Love
Jean Kilbourne
2012
Managing Corporate Social Responsibility_cover
Managing Corporate Social ResponsibilityW. Timothy Coombs, Sherry J. Holladay
2011
Managing Corporate Social Responsibility
Managing Corporate Social Responsibility
W. Timothy Coombs, Sherry J. Holladay
2011
The Fall of Advertising and the Rise of PR_cover
The Fall of Advertising and the Rise of PRAl Ries, Laura Ries
2009
The Fall of Advertising and the Rise of PR
The Fall of Advertising and the Rise of PR
Al Ries, Laura Ries
2009
Strategic Integrated Marketing Communications_cover
Strategic Integrated Marketing CommunicationsLarry Percy
2023
Strategic Integrated Marketing Communications
Strategic Integrated Marketing Communications
Larry Percy
2023
Understanding Digital Marketing_cover
Understanding Digital MarketingDamian Ryan
2020
Understanding Digital Marketing
Understanding Digital Marketing
Damian Ryan
2020
Cases in Advertising Management_cover
Cases in Advertising ManagementLarry D Kelley, Donald W Jugenheimer
2014
Cases in Advertising Management
Cases in Advertising Management
Larry D Kelley, Donald W Jugenheimer
2014
Ultimate Guide to Facebook Advertising_cover
Ultimate Guide to Facebook AdvertisingPerry Marshall, Thomas Meloche, Bob Regnerus
2020
Ultimate Guide to Facebook Advertising
Ultimate Guide to Facebook Advertising
Perry Marshall, Thomas Meloche, Bob Regnerus
2020
Digital PR_cover
Digital PRDanny Whatmough
2018
Digital PR
Digital PR
Danny Whatmough
2018
Web Copy That Sells_cover
Web Copy That SellsMaria Veloso
2013
Web Copy That Sells
Web Copy That Sells
Maria Veloso
2013
Persuasive Message Design_cover
Persuasive Message DesignNancy Grant Harrington, Katharine J. Head
2026
Persuasive Message Design
Persuasive Message Design
Nancy Grant Harrington, Katharine J. Head
2026
Creative Advertising Concept and Copy_cover
Creative Advertising Concept and CopyGeorgia-Zozeta Miliopoulou
2024
Creative Advertising Concept and Copy
Creative Advertising Concept and Copy
Georgia-Zozeta Miliopoulou
2024
Hispanic Market Power_cover
Hispanic Market PowerIsaac Mizrahi
2023
Hispanic Market Power
Hispanic Market Power
Isaac Mizrahi
2023
Social Media Marketing For Dummies_cover
Social Media Marketing For DummiesShiv Singh, Stephanie Diamond
2020
Social Media Marketing For Dummies
Social Media Marketing For Dummies
Shiv Singh, Stephanie Diamond
2020
Marketing to Gen Z_cover
Marketing to Gen ZJeff Fromm, Angie Read
2018
Marketing to Gen Z
Marketing to Gen Z
Jeff Fromm, Angie Read
2018
The Language of Branding_cover
The Language of BrandingDawn Lerman, Robert J. Morais, David Luna
2017
The Language of Branding
The Language of Branding
Dawn Lerman, Robert J. Morais, David Luna
2017
Native Advertising_cover
Native AdvertisingDale Lovell
2017
Native Advertising
Native Advertising
Dale Lovell
2017
The Strategic Enemy_cover
The Strategic EnemyLaura Ries
2025
The Strategic Enemy
The Strategic Enemy
Laura Ries
2025
Influencer Marketing_cover
Influencer Marketing
2025
Influencer Marketing
Influencer Marketing
2025
Politics and propaganda_cover
Politics and propagandaNicholas O'Shaughnessy
2024
Politics and propaganda
Politics and propaganda
Nicholas O'Shaughnessy
2024
The Illusion of Choice_cover
The Illusion of ChoiceRichard Shotton
2023
The Illusion of Choice
The Illusion of Choice
Richard Shotton
2023
Fashion Brand Management_cover
Fashion Brand ManagementAlison Lowe
2023
Fashion Brand Management
Fashion Brand Management
Alison Lowe
2023
Guerrilla Marketing_cover
Guerrilla MarketingJay Conrad Levinson, Jason Myers, Merrilee Kimble
2021
Guerrilla Marketing
Guerrilla Marketing
Jay Conrad Levinson, Jason Myers, Merrilee Kimble
2021
The Digital Frontier_cover
The Digital FrontierAjay Sohoni
2021
The Digital Frontier
The Digital Frontier
Ajay Sohoni
2021
Fashion Promotion_cover
Fashion PromotionGwyneth Moore
2021
Fashion Promotion
Fashion Promotion
Gwyneth Moore
2021
Research Perspectives on Social Media Influencers and Brand Communication_cover
Research Perspectives on Social Media Influencers and Brand Communication
2020
Research Perspectives on Social Media Influencers and Brand Communication
Research Perspectives on Social Media Influencers and Brand Communication
2020
Boutique_cover
BoutiqueGreg Alexander
2020
Boutique
Boutique
Greg Alexander
2020
The Hero Trap_cover
The Hero TrapThomas Kolster
2020
The Hero Trap
The Hero Trap
Thomas Kolster
2020
The Age of Influence_cover
The Age of InfluenceNeal Schaffer
2020
The Age of Influence
The Age of Influence
Neal Schaffer
2020
Brand Storytelling_cover
Brand StorytellingMiri Rodriguez
2020
Brand Storytelling
Brand Storytelling
Miri Rodriguez
2020
Gambling Advertising_cover
Gambling AdvertisingBarrie Gunter
2019
Gambling Advertising
Gambling Advertising
Barrie Gunter
2019
The Gen Z Frequency_cover
The Gen Z FrequencyGregg L. Witt, Derek E. Baird
2018
The Gen Z Frequency
The Gen Z Frequency
Gregg L. Witt, Derek E. Baird
2018
Brands with a Conscience_cover
Brands with a ConscienceNicholas Ind, Sandra Horlings
2016
Brands with a Conscience
Brands with a Conscience
Nicholas Ind, Sandra Horlings
2016
Rethinking Prestige Branding_cover
Rethinking Prestige BrandingWolfgang Schaefer, JP Kuehlwein
2015
Rethinking Prestige Branding
Rethinking Prestige Branding
Wolfgang Schaefer, JP Kuehlwein
2015
Go Figure! New Directions in Advertising Rhetoric_cover
Go Figure! New Directions in Advertising RhetoricEdward F. McQuarrie, Barbara J. Phillips
2014
Go Figure! New Directions in Advertising Rhetoric
Go Figure! New Directions in Advertising Rhetoric
Edward F. McQuarrie, Barbara J. Phillips
2014
Spin_cover
SpinClive Veroni
2014
Spin
Spin
Clive Veroni
2014
Personal Branding For Dummies_cover
Personal Branding For DummiesSusan Chritton
2014
Personal Branding For Dummies
Personal Branding For Dummies
Susan Chritton
2014
Guerrilla Marketing, 4th Edition_cover
Guerrilla Marketing, 4th EditionJay Conrad Levinson
2007
Guerrilla Marketing, 4th Edition
Guerrilla Marketing, 4th Edition
Jay Conrad Levinson
2007
Brand Culture_cover
Brand CultureJonathan Schroeder, Miriam Salzer Morling
2006
Brand Culture
Brand Culture
Jonathan Schroeder, Miriam Salzer Morling
2006
Humanizing B2B_cover
Humanizing B2BPaul Cash, James Trezona
2021
Humanizing B2B
Humanizing B2B
Paul Cash, James Trezona
2021
How to Talk Your Way to Success_cover
How to Talk Your Way to SuccessHarry Simmons
2017
How to Talk Your Way to Success
How to Talk Your Way to Success
Harry Simmons
2017
The Advertising Solution_cover
The Advertising SolutionCraig Simpson, Brian Kurtz
2016
The Advertising Solution
The Advertising Solution
Craig Simpson, Brian Kurtz
2016
Imaging in Advertising_cover
Imaging in AdvertisingFern L. Johnson
2012
Imaging in Advertising
Imaging in Advertising
Fern L. Johnson
2012
Sponsorship: For a Return on Investment_cover
Sponsorship: For a Return on InvestmentGuy Masterman
2012
Sponsorship: For a Return on Investment
Sponsorship: For a Return on Investment
Guy Masterman
2012
Platform_cover
PlatformMichael Hyatt
2012
Platform
Platform
Michael Hyatt
2012
The Brains Behind Great Ad Campaigns_cover
The Brains Behind Great Ad CampaignsMargo Berman, Robyn Blakeman
2009
The Brains Behind Great Ad Campaigns
The Brains Behind Great Ad Campaigns
Margo Berman, Robyn Blakeman
2009
Brand New China_cover
Brand New ChinaJing Wang
2009
Brand New China
Brand New China
Jing Wang
2009
Outrageous Advertising That's Outrageously Successful_cover
Outrageous Advertising That's Outrageously SuccessfulBill Glazer
2009
Outrageous Advertising That's Outrageously Successful
Outrageous Advertising That's Outrageously Successful
Bill Glazer
2009
Brands and Branding_cover
Brands and BrandingAshita Aggarwal, Suraj Commuri
2023
Brands and Branding
Brands and Branding
Ashita Aggarwal, Suraj Commuri
2023
Aaker on Branding_cover
Aaker on BrandingDavid Aaker
2025
Aaker on Branding
Aaker on Branding
David Aaker
2025
Search Marketing_cover
Search MarketingKelly Cutler
2023
Search Marketing
Search Marketing
Kelly Cutler
2023
The Best Digital Marketing Campaigns in the World II_cover
The Best Digital Marketing Campaigns in the World IIDamian Ryan
2014
The Best Digital Marketing Campaigns in the World II
The Best Digital Marketing Campaigns in the World II
Damian Ryan
2014
The Experience Effect_cover
The Experience EffectJim Joseph
2010
The Experience Effect
The Experience Effect
Jim Joseph
2010