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Showing 61 - 120 out of 1,000+ books
Psychological Foundations of Marketing
Allan Kimmel, Allan J Kimmel
2018
Social Media Success for Every Brand
Claire Diaz-Ortiz
2019
Persuasive Copywriting
Andy Maslen
2019
Brand Now
Nick Westergaard
2018
The Advertising Handbook
Sean Brierley, Jonathan Hardy, Iain Macrury, Helen Powell
2018
Mobile Marketing
Daniel Rowles
2017
The Conquest of Cool
Thomas Frank
1998
Influencer
Brittany Hennessy
2018
Building Brand Experiences
Darren Coleman
2018
Neuro Design
Darren Bridger
2017
Strategic Social Media
L. Meghan Mahoney, Tang Tang
2016
Branded Beauty
Mark Tungate
2011
Managing Corporate Social Responsibility
W. Timothy Coombs, Sherry J. Holladay
2011
Brand Design
2020
Dynamics of International Advertising
Barbara Mueller
2017
Decoded
Phil Barden
2022
Brand Naming
Rob Meyerson
2021
The Psychology of Design
Rajeev Batra, Colleen Seifert, Diann Brei
2015
Hello, My Name Is Awesome
Alexandra Watkins
2019
Strategic Integrated Marketing Communications
Larry Percy
2023
Fashion Brand Management
Alison Lowe
2023
The Brand Book
Daryl Fielding
2022
Propósito
Hieatt David
2022
Advertising Management in a Digital Environment
Larry D. Kelley, Kim Bartel Sheehan
2021
Ultimate Guide to Facebook Advertising
Perry Marshall, Thomas Meloche, Bob Regnerus
2020
Innovation in Advertising and Branding Communication
Lluís Mas-Manchón
2020
Las 4 S del Marketing Sensorial
Pablo Mercado
2019
Marketing to Gen Z
Jeff Fromm, Angie Read
2018
The Language of Branding
Dawn Lerman, Robert J. Morais, David Luna
2017
Video Game Marketing
Peter Zackariasson, Mikolaj Dymek
2016
Persuasión
Marc Andrews, Matthijs van Leeuwen, Rick van Baaren
2016
Personal Branding For Dummies
Susan Chritton
2014
Shopper Marketing
Markus Ståhlberg, Ville Maila
2012
Effective Advertising
Gerard J. Tellis
2003
Not Another Pair of Shoes
Alexander Novicov
2021
The Apprentice Billionaire's Guide to Leads
Brad Sugars
2020
En las entrañas de la publicidad
González Muñoz, Enrique
2019
The Routledge Handbook of Positive Communication
José Antonio Muñiz Velázquez, Cristina M. Pulido
2019
Tell Me About Yourself
Stavros Papakonstantinidis
2018
Audio Branding
Laurence Minsky, Colleen Fahey
2017
Focus Groups
Christine S. Davis
2016
Gamechangers
Peter Fisk
2014
The Advertised Mind
Erik Du Plessis
2005
Social Media Marketing
Santiago Zuccherino
2021
The Seven Principles of Digital Business Strategy
Niall McKeown, Mark Durkin
2017
Digital Marketing Management
Debra Zahay
2015
Summary: Positioning: The Battle for Your Mind
BusinessNews Publishing
2014
The Rise of Positive Luxury
Wided Batat
2022
The Evolutionary Bases of Consumption
Gad Saad
2007
Gender Marketing: Handlungsempfehlungen für ein erfolgreiches geschlechtsspezifisches Marketing
Ulrike Baig
2015
Supermarket differentiation in the UK
Cornelia Obitz
2009
The SAGE Handbook of Advertising
2007
Advertising and Public Relations Research
Donald W. Jugenheimer, Larry D. Kelley, Jerry Hudson, Samuel Bradley
2015
Introduction to Advertising
Emmanuel Mogaji
2021
Quantum Marketing
Raja Rajamannar
2021
No B.S. Guide to Direct Response Social Media Marketing
Dan S. Kennedy, Kim Walsh Phillips
2020
Advertising Theory
Shelly Rodgers, Esther Thorson
2019
How To Write A Single-Minded Proposition
Howard Ibach
2018
Ultimate Guide to Instagram for Business
Kim Walsh Phillips
2017
Social Media Campaigns
Carolyn Mae Kim
2016
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