Ultimate Guide to Google Ads
eBook - ePub

Ultimate Guide to Google Ads

  1. English
  2. ePUB (mobile friendly)
  3. Available on iOS & Android
eBook - ePub

Ultimate Guide to Google Ads

About this book

Get More Customers with Google Ads

Focusing on the growing number of mobile users and increased localized searches, Google Ads experts Perry Marshall and Bryan Todd, joined by AdWords and analytics evangelist Mike Rhodes, once again deliver the most comprehensive and current look at today's fastest, most powerful advertising medium.
Marshall and team teach you how to build an aggressive, streamlined Google Ads campaign proven to increase your search engine visibility, consistently capture clicks, double your website traffic, and increase sales on not one, but three ad networks. Plus, get access to bonus online content and links to dozens of resources and tutorials. Whether you're a current advertiser or new to AdWords, the Ultimate Guide to Google AdWords is a necessary handbook.

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Yes, you can access Ultimate Guide to Google Ads by Perry Marshall,Mike Rhodes,Bryan Todd in PDF and/or ePUB format, as well as other popular books in Business & Advertising. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Entrepreneur Press
Year
2020
Print ISBN
9781599186115
eBook ISBN
9781613084304
Edition
6
Topic
Business
Subtopic
Advertising
Index
Business

Table of contents

  1. Cover
  2. Title Page
  3. Copyright
  4. Contents
  5. Preface: Wait! Before You Read This Book …
  6. Chapter 1: Chisel Your Way In: Frank Talk About the Google Ads of Today
  7. Chapter 2: How to Force Prospects to Choose Your Site: Make Them Buy from You, Not Your Competition
  8. Chapter 3: Planning and Goals
  9. Chapter 4: Getting Started: Doing Your Research
  10. Chapter 5: Vanquish the Thickest Competition with a Killer USP
  11. Chapter 6: How to Build Your First Campaign
  12. Chapter 7: Conversion Tracking: How to Know Where Every Penny You Spend Is Going
  13. Chapter 8: Bidding Strategies: Tools to Keep Your Spending Smart
  14. Chapter 9: Keywords: Ads Success Starts Here
  15. Chapter 10: Supercharge Your Clickthrough Rates: How to Write Google Ads That Pass the Test
  16. Chapter 11: Landing Pages: Making Powerful First Impressions That Convert
  17. Chapter 12: Choosing and Mastering Search Campaigns
  18. Chapter 13: How to Get Your Ads on Millions of Websites with Google’s Display Network
  19. Chapter 14: Remarketing: The Single Most Profitable Online Advertising Strategy
  20. Chapter 15: Google Shopping Campaigns: A Huge ROI Boost for Ecommerce
  21. Chapter 16: YouTube Advertising: Billions of Eyeballs for Pennies
  22. Chapter 17: Gmail Campaigns
  23. Chapter 18: Targeting Audiences
  24. Chapter 19: Mastering Tracking
  25. Chapter 20: Niche Domination, Part 1: Chisel In Where the Chiseling Is Easy
  26. Chapter 21: Niche Domination, Part 2: Playing Games You Can Win
  27. Chapter 22: “Deep 80/20”: It’s Not What You Think … And I Can’t Tell You How Profitable It Is!
  28. Chapter 23: How Email Transforms Those Expensive Clicks into Long-Term, Profitable Customers
  29. Chapter 24: Getting More Advanced: Tips and Tricks to Improve Your Success
  30. Chapter 25: Mastering Optimization
  31. Chapter 26: Automate the Grunt Work and Manage Campaigns with Ease
  32. Chapter 27: Google Analytics: Know Exactly Where Your Visitors Come From and Where They’re Going
  33. Chapter 28: How to Hire the Right Google Ads Agency
  34. About the Authors
  35. Index