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Ultimate Guide to Google Ads
Perry Marshall, Mike Rhodes, Bryan Todd
- English
- ePUB (mobile friendly)
- Available on iOS & Android
Ultimate Guide to Google Ads
Perry Marshall, Mike Rhodes, Bryan Todd
About This Book
Get More Customers with Google Ads
Focusing on the growing number of mobile users and increased localized searches, Google Ads experts Perry Marshall and Bryan Todd, joined by AdWords and analytics evangelist Mike Rhodes, once again deliver the most comprehensive and current look at today's fastest, most powerful advertising medium.
Marshall and team teach you how to build an aggressive, streamlined Google Ads campaign proven to increase your search engine visibility, consistently capture clicks, double your website traffic, and increase sales on not one, but three ad networks. Plus, get access to bonus online content and links to dozens of resources and tutorials. Whether you're a current advertiser or new to AdWords, the Ultimate Guide to Google AdWords is a necessary handbook.
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Table of contents
- Cover
- Title Page
- Copyright
- Contents
- Preface: Wait! Before You Read This Book âŠ
- Chapter 1: Chisel Your Way In: Frank Talk About the Google Ads of Today
- Chapter 2: How to Force Prospects to Choose Your Site: Make Them Buy from You, Not Your Competition
- Chapter 3: Planning and Goals
- Chapter 4: Getting Started: Doing Your Research
- Chapter 5: Vanquish the Thickest Competition with a Killer USP
- Chapter 6: How to Build Your First Campaign
- Chapter 7: Conversion Tracking: How to Know Where Every Penny You Spend Is Going
- Chapter 8: Bidding Strategies: Tools to Keep Your Spending Smart
- Chapter 9: Keywords: Ads Success Starts Here
- Chapter 10: Supercharge Your Clickthrough Rates: How to Write Google Ads That Pass the Test
- Chapter 11: Landing Pages: Making Powerful First Impressions That Convert
- Chapter 12: Choosing and Mastering Search Campaigns
- Chapter 13: How to Get Your Ads on Millions of Websites with Googleâs Display Network
- Chapter 14: Remarketing: The Single Most Profitable Online Advertising Strategy
- Chapter 15: Google Shopping Campaigns: A Huge ROI Boost for Ecommerce
- Chapter 16: YouTube Advertising: Billions of Eyeballs for Pennies
- Chapter 17: Gmail Campaigns
- Chapter 18: Targeting Audiences
- Chapter 19: Mastering Tracking
- Chapter 20: Niche Domination, Part 1: Chisel In Where the Chiseling Is Easy
- Chapter 21: Niche Domination, Part 2: Playing Games You Can Win
- Chapter 22: âDeep 80/20â: Itâs Not What You Think ⊠And I Canât Tell You How Profitable It Is!
- Chapter 23: How Email Transforms Those Expensive Clicks into Long-Term, Profitable Customers
- Chapter 24: Getting More Advanced: Tips and Tricks to Improve Your Success
- Chapter 25: Mastering Optimization
- Chapter 26: Automate the Grunt Work and Manage Campaigns with Ease
- Chapter 27: Google Analytics: Know Exactly Where Your Visitors Come From and Where Theyâre Going
- Chapter 28: How to Hire the Right Google Ads Agency
- About the Authors
- Index