Selling to Skeptics
A Simple Framework for Converting Maximum Customers in Minimum Time
- English
- ePUB (mobile friendly)
- Available on iOS & Android
Selling to Skeptics
A Simple Framework for Converting Maximum Customers in Minimum Time
About this book
Discover the secret strategy used by some of the most successful advertisers online to convert jaded skeptics into confident buyers.
Selling in competitive markets is tough. And as big brands continue to pour money into online advertising, it’s only going to get tougher. So, how do small business owners maximize their ad dollars to stay competitive? By crafting their sales argument to appeal to those with the biggest doubts.
In Selling to Skeptics, veteran salesperson Russ Reynolds shares a simple framework that turns even the most skeptical prospects into confident buyers. Those who learn and use the framework gain a competitive advantage in the marketplace, resulting in lower ad costs and larger conversion rates.
More than just theory, Selling to Skeptics contains case studies and real-world examples of this framework in action, empowering marketing professionals with a new understanding of how to sell online in a highly competitive environment and equipping them with a practical guide to quickly put their learnings into action.
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Information
Table of contents
- Cover
- Title
- Copyright
- Contents
- Introduction
- Section I: Why a Great Product Is Not Enough
- Section II: Simple Selling Tools That Overcome Skepticism
- Section III: Advanced Techniques for Highly Competitive Markets—What to Do When “New” Doesn’t Work, You Can’t Use Proof, and People Don’t Believe Your Stories
- Conclusion and Invitation
- Acknowledgments
- About the Author
- Notes