eBook - ePub
Guerrilla Marketing, 4th Edition
Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness
- 384 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
Guerrilla Marketing, 4th Edition
Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness
About this book
NATIONAL BESTSELLER
The book that started the guerilla marketing revolution, expanded and completely updated for the twenty-first century.
Jay Levinson's Guerrilla Marketing revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid and effective ideas, Levinson's philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including strategies for marketing on the internet (explaining when and precisely how to use it); tips for using new technology, such as podcasting and automated marketing; programs for targeting prospects and cultivating repeat and referral business, and management lessons in the age of telecommuting and freelance employees. Guerrilla Marketing is the entrepreneur's marketing bible—and the book every small-business owner should have on his or her shelf.
The book that started the guerilla marketing revolution, expanded and completely updated for the twenty-first century.
Jay Levinson's Guerrilla Marketing revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid and effective ideas, Levinson's philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including strategies for marketing on the internet (explaining when and precisely how to use it); tips for using new technology, such as podcasting and automated marketing; programs for targeting prospects and cultivating repeat and referral business, and management lessons in the age of telecommuting and freelance employees. Guerrilla Marketing is the entrepreneur's marketing bible—and the book every small-business owner should have on his or her shelf.
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Yes, you can access Guerrilla Marketing, 4th Edition by Jay Conrad Levinson in PDF and/or ePUB format, as well as other popular books in Business & Advertising. We have over one million books available in our catalogue for you to explore.
Information
Index
A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z
A
AARP magazine, 38
Abaco Storage, 152
Abercrombie & Fitch, 287
accountability, of direct marketing, 198, 201
ads. See also classified ads
costs of, 176, 195
newspaper, 165-70
reprints of, 170-71, 175
responses to, 27-28
size of, 77
advertising, in traditional marketing, 8
advertising agencies
guerrilla marketing and, 13-14
in-house, 79-80, 172
advertising specialties (free gifts), 61-62, 254
Adweek, 146
affiliate directories, 280
affiliate programs, 246-47, 279-80
African Americans, 40, 163
Agri-Media Rates and Data, 171
alliances, 246-47, 279-80, 297
Always Alert example, 102-4
amazement (marketing secret), 31
Amazon.com, 245, 279
American Idol (TV show), 304
Anarchie (search facility), 90
appeals, in advertising, 90
appearance, canvassing and, 102-3
append services, for list building, 219
Apple Computer, 226, 3G4
Archie (search facility), 9G
armament (marketing secret), 33
articles, writing for publications, 218, 254-55, 265-66
Asian Americans, 38, 4G, 163
Ask.com, 85
assortment (marketing secret), 31
AT&T, 55
AT&T Wireless, 3G4
Atom syndication, 225
attitudes. See company attitudes
attributes. See company attributes
audacity.sourceforge.net, 227
audio brochure, 134
audiogenerator.com, 2G8
augment (marketing secret), 34
automated marketing, 247-49
Avid Technology Inc., 228
B
backend sales, 74-75
Baker, Jerry, 184
Barger, Jorn, 222
barter
advantages of, 72
Internet, 74-75
radio, 175
Ben and Jerry’s, 56
benefits
creative marketing and, 5G-51
menti...
Table of contents
- Title Page
- Contents
- Copyright
- Dedication
- Introduction
- The Guerrilla Approach
- What Is Guerrilla Marketing Today?
- The Need for Guerrilla Marketing
- The Sixteen Monumental Secrets of Guerrilla Marketing
- Developing a Guerrilla Marketing Plan
- Developing Truly Creative Marketing
- Selecting the Most Lethal Marketing Methods
- Secrets of Saving Marketing Money
- Research: The Starting Point of a Guerrilla Marketing Campaign
- Minimedia Marketing
- Truths About Minimedia Marketing
- Maximedia Marketing
- Guerrilla-Style Maximedia Marketing
- New-Media Marketing
- E-Media Marketing
- Info-Media Marketing
- Human-Media Marketing
- Nonmedia Marketing
- The Nature of the Guerrilla
- Guerrilla Company Attributes
- Guerrilla Company Attitudes
- Guerrilla Marketing Psychology
- The 200 Weapons of Guerrilla Marketing
- Acknowledgments
- Information Arsenal for Guerrillas
- Index
- You’re Invited To Join Jay Conrad Levinson’s Guerrilla Marketing Inner Circle
- Get the Complete Guerrilla Arsenal!
- Connect with HMH