Guerrilla Marketing, 4th Edition
Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness
Jay Conrad Levinson
- 384 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
Guerrilla Marketing, 4th Edition
Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness
Jay Conrad Levinson
About This Book
NATIONAL BESTSELLER The book that started the guerilla marketing revolution, expanded and completely updated for the twenty-first century. Jay Levinson's Guerrilla Marketing revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid and effective ideas, Levinson's philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including strategies for marketing on the internet (explaining when and precisely how to use it); tips for using new technology, such as podcasting and automated marketing; programs for targeting prospects and cultivating repeat and referral business, and management lessons in the age of telecommuting and freelance employees. Guerrilla Marketing is the entrepreneur's marketing bibleāand the book every small-business owner should have on his or her shelf.