eBook - ePub

Fashion Brand Management

Name: Fashion Brand Management
ISBN: 9781398609013

Plan, Scale and Market a Successful Fashion Business

Alison Lowe,

320 pages
English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Fashion Brand Management

Plan, Scale and Market a Successful Fashion Business

Alison Lowe,

About this book

Learn how to develop, launch and build a successful fashion brand with this definitive textbook which explores the realities of the contemporary fashion industry. Fashion Brand Management is a complete guide to operating a fashion business in a multi-trillion revenue industry. Written by a leading innovator in the space, it describes how to gain competitive advantage, meaningfully embrace sustainability and purpose and successfully market to and engage consumers. Balancing theory with practical applications throughout, it also explores the key business models and financial management processes used in the industry and how fashion brands can build entrepreneurial advantage. Exploring the key challenges and opportunities for today's fashion businesses both large and small, Fashion Brand Management examines supply chain disruption, social selling and technological innovations including the metaverse, digital collections and blockchain. Featuring case studies from a range of innovative global brands including Ecoalf, MWHQ, Pala Eyewear and Unhidden, in-text features include learning objectives, key terms and activities. With supporting online lecture slides, this is an essential resource for fashion students.

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Yes, you can access Fashion Brand Management by Alison Lowe in PDF and/or ePUB format, as well as other popular books in Business & Advertising. We have over one million books available in our catalogue for you to explore.