Business

Advertising

Showing 121 - 180 out of 867 books
Yes!_cover
Yes!Noah J. Goldstein, Steve J. Martin, Robert Cialdini
2008
Yes!
Yes!
Noah J. Goldstein, Steve J. Martin, Robert Cialdini
2008
Selling to Skeptics_cover
Selling to SkepticsRuss Reynolds
2025
Selling to Skeptics
Selling to Skeptics
Russ Reynolds
2025
Strategic Copywriting_cover
Strategic CopywritingEdd Applegate
2025
Strategic Copywriting
Strategic Copywriting
Edd Applegate
2025
Advertising Account Planning_cover
Advertising Account PlanningKelli S. Boling, Carol J. Pardun, Beth E. Barnes, Sheri J. Broyles
2025
Advertising Account Planning
Advertising Account Planning
Kelli S. Boling, Carol J. Pardun, Beth E. Barnes, Sheri J. Broyles
2025
Diversity, Equity, and Inclusion in Strategic Communications_cover
Diversity, Equity, and Inclusion in Strategic CommunicationsLee Bush, Karen Lindsey
2024
Diversity, Equity, and Inclusion in Strategic Communications
Diversity, Equity, and Inclusion in Strategic Communications
Lee Bush, Karen Lindsey
2024
Brand Storytelling_cover
Brand StorytellingMiri Rodriguez
2023
Brand Storytelling
Brand Storytelling
Miri Rodriguez
2023
Decoded_cover
DecodedPhil Barden
2022
Decoded
Decoded
Phil Barden
2022
The Anti-Capitalist Book of Fashion_cover
The Anti-Capitalist Book of FashionTansy E. Hoskins
2022
The Anti-Capitalist Book of Fashion
The Anti-Capitalist Book of Fashion
Tansy E. Hoskins
2022
A Self-Help Guide for Copywriters_cover
A Self-Help Guide for CopywritersDan B Nelken
2022
A Self-Help Guide for Copywriters
A Self-Help Guide for Copywriters
Dan B Nelken
2022
Advertising Design by Medium_cover
Advertising Design by MediumRobyn Blakeman
2022
Advertising Design by Medium
Advertising Design by Medium
Robyn Blakeman
2022
Strategic Sport Communication_cover
Strategic Sport CommunicationW. Timothy Coombs, Jennifer L. Harker
2021
Strategic Sport Communication
Strategic Sport Communication
W. Timothy Coombs, Jennifer L. Harker
2021
Ultimate Guide to Google Ads_cover
Ultimate Guide to Google AdsPerry Marshall, Mike Rhodes, Bryan Todd
2020
Ultimate Guide to Google Ads
Ultimate Guide to Google Ads
Perry Marshall, Mike Rhodes, Bryan Todd
2020
Innovation in Advertising and Branding Communication_cover
Innovation in Advertising and Branding CommunicationLluís Mas-Manchón
2020
Innovation in Advertising and Branding Communication
Innovation in Advertising and Branding Communication
Lluís Mas-Manchón
2020
No B.S. Guide to Direct Response Social Media Marketing_cover
No B.S. Guide to Direct Response Social Media MarketingDan S. Kennedy, Kim Walsh Phillips
2020
No B.S. Guide to Direct Response Social Media Marketing
No B.S. Guide to Direct Response Social Media Marketing
Dan S. Kennedy, Kim Walsh Phillips
2020
Business Psychology and Organizational Behaviour_cover
Business Psychology and Organizational BehaviourEugene McKenna
2020
Business Psychology and Organizational Behaviour
Business Psychology and Organizational Behaviour
Eugene McKenna
2020
Crystallizing Public Opinion_cover
Crystallizing Public OpinionEdward Bernays
2019
Crystallizing Public Opinion
Crystallizing Public Opinion
Edward Bernays
2019
Advertising Theory_cover
Advertising TheoryShelly Rodgers, Esther Thorson
2019
Advertising Theory
Advertising Theory
Shelly Rodgers, Esther Thorson
2019
Public Relations Theory_cover
Public Relations TheoryBrigitta R. Brunner
2019
Public Relations Theory
Public Relations Theory
Brigitta R. Brunner
2019
The Routledge Handbook of Positive Communication_cover
The Routledge Handbook of Positive CommunicationJosé Antonio Muñiz Velázquez, Cristina M. Pulido
2019
The Routledge Handbook of Positive Communication
The Routledge Handbook of Positive Communication
José Antonio Muñiz Velázquez, Cristina M. Pulido
2019
Building Brand Experiences_cover
Building Brand ExperiencesDarren Coleman
2018
Building Brand Experiences
Building Brand Experiences
Darren Coleman
2018
The Advertising Handbook_cover
The Advertising HandbookSean Brierley, Jonathan Hardy, Iain Macrury, Helen Powell
2018
The Advertising Handbook
The Advertising Handbook
Sean Brierley, Jonathan Hardy, Iain Macrury, Helen Powell
2018
Summary and Analysis of Contagious: Why Things Catch On_cover
Summary and Analysis of Contagious: Why Things Catch OnWorth Books
2017
Summary and Analysis of Contagious: Why Things Catch On
Summary and Analysis of Contagious: Why Things Catch On
Worth Books
2017
Brand Identity Breakthrough_cover
Brand Identity BreakthroughGregory V. Diehl
2017
Brand Identity Breakthrough
Brand Identity Breakthrough
Gregory V. Diehl
2017
Understanding Digital Marketing_cover
Understanding Digital MarketingDamian Ryan
2016
Understanding Digital Marketing
Understanding Digital Marketing
Damian Ryan
2016
Ethics in Advertising_cover
Ethics in AdvertisingWally Snyder
2016
Ethics in Advertising
Ethics in Advertising
Wally Snyder
2016
Video Game Marketing_cover
Video Game MarketingPeter Zackariasson, Mikolaj Dymek
2016
Video Game Marketing
Video Game Marketing
Peter Zackariasson, Mikolaj Dymek
2016
Strategic Social Media_cover
Strategic Social MediaL. Meghan Mahoney, Tang Tang
2016
Strategic Social Media
Strategic Social Media
L. Meghan Mahoney, Tang Tang
2016
Social Media Campaigns_cover
Social Media CampaignsCarolyn Mae Kim
2016
Social Media Campaigns
Social Media Campaigns
Carolyn Mae Kim
2016
Consumer Psychology in a Social Media World_cover
Consumer Psychology in a Social Media World
2015
Consumer Psychology in a Social Media World
Consumer Psychology in a Social Media World
2015
The Marketing Plan Handbook_cover
The Marketing Plan HandbookRobert W. Bly
2015
The Marketing Plan Handbook
The Marketing Plan Handbook
Robert W. Bly
2015
What is a 21st Century Brand?_cover
What is a 21st Century Brand?Nick Kendall
2015
What is a 21st Century Brand?
What is a 21st Century Brand?
Nick Kendall
2015
Economic Issues Today_cover
Economic Issues TodayRobert B. Carson, Wade L. Thomas, Jason Hecht
2015
Economic Issues Today
Economic Issues Today
Robert B. Carson, Wade L. Thomas, Jason Hecht
2015
The PR Masterclass_cover
The PR MasterclassAlex Singleton
2013
The PR Masterclass
The PR Masterclass
Alex Singleton
2013
Event Sponsorship_cover
Event SponsorshipIan McDonnell, Malcolm Moir
2013
Event Sponsorship
Event Sponsorship
Ian McDonnell, Malcolm Moir
2013
It's Not Just PR_cover
It's Not Just PRW. Timothy Coombs, Sherry J. Holladay
2013
It's Not Just PR
It's Not Just PR
W. Timothy Coombs, Sherry J. Holladay
2013
The Daily You_cover
The Daily YouJoseph Turow
2012
The Daily You
The Daily You
Joseph Turow
2012
The 22 Immutable Laws of Marketing_cover
The 22 Immutable Laws of MarketingAl Ries, Jack Trout
2009
The 22 Immutable Laws of Marketing
The 22 Immutable Laws of Marketing
Al Ries, Jack Trout
2009
The 22 Immutable Laws of Branding_cover
The 22 Immutable Laws of BrandingAl Ries, Laura Ries
2009
The 22 Immutable Laws of Branding
The 22 Immutable Laws of Branding
Al Ries, Laura Ries
2009
Eating the Big Fish_cover
Eating the Big FishAdam Morgan
2009
Eating the Big Fish
Eating the Big Fish
Adam Morgan
2009
The SAGE Handbook of Advertising_cover
The SAGE Handbook of AdvertisingGerard J Tellis, Tim Ambler
2007
The SAGE Handbook of Advertising
The SAGE Handbook of Advertising
Gerard J Tellis, Tim Ambler
2007
Brands_cover
BrandsAdam Arvidsson
2006
Brands
Brands
Adam Arvidsson
2006
Marketing Modernity_cover
Marketing ModernityAdam Arvidsson
2003
Marketing Modernity
Marketing Modernity
Adam Arvidsson
2003
Effective Advertising_cover
Effective AdvertisingGerard J. Tellis
2003
Effective Advertising
Effective Advertising
Gerard J. Tellis
2003
Brand Naming_cover
Brand NamingRob Meyerson
2021
Brand Naming
Brand Naming
Rob Meyerson
2021
Generation AI_cover
Generation AIMatt Britton
2025
Generation AI
Generation AI
Matt Britton
2025
Content and Copywriting_cover
Content and CopywritingMargo Berman
2024
Content and Copywriting
Content and Copywriting
Margo Berman
2024
Organizational Reputation Management_cover
Organizational Reputation ManagementAlexander V. Laskin
2024
Organizational Reputation Management
Organizational Reputation Management
Alexander V. Laskin
2024
Political Advertising in the United States_cover
Political Advertising in the United StatesErika Franklin Fowler, Michael M. Franz, Travis N. Ridout, Michael Franz, Travis Ridout
2021
Political Advertising in the United States
Political Advertising in the United States
Erika Franklin Fowler, Michael M. Franz, Travis N. Ridout, Michael Franz, Travis Ridout
2021
Disinformation and You_cover
Disinformation and YouMarie D. Jones
2021
Disinformation and You
Disinformation and You
Marie D. Jones
2021
How To Write An Inspired Creative Brief, 3rd Edition_cover
How To Write An Inspired Creative Brief, 3rd EditionHoward Ibach
2020
How To Write An Inspired Creative Brief, 3rd Edition
How To Write An Inspired Creative Brief, 3rd Edition
Howard Ibach
2020
The Direct Mail Revolution_cover
The Direct Mail RevolutionRobert W. Bly
2019
The Direct Mail Revolution
The Direct Mail Revolution
Robert W. Bly
2019
The Social Impact of Advertising_cover
The Social Impact of AdvertisingTony Kelso
2018
The Social Impact of Advertising
The Social Impact of Advertising
Tony Kelso
2018
Growth Gears_cover
Growth GearsArt Saxby, Pete Hayes
2016
Growth Gears
Growth Gears
Art Saxby, Pete Hayes
2016
Advertising Diversity_cover
Advertising DiversityShalini Shankar
2015
Advertising Diversity
Advertising Diversity
Shalini Shankar
2015
The Elements of International English Style_cover
The Elements of International English StyleEdmond H. Weiss
2015
The Elements of International English Style
The Elements of International English Style
Edmond H. Weiss
2015
Audience_cover
AudienceJeffrey K. Rohrs
2013
Audience
Audience
Jeffrey K. Rohrs
2013
News Revolution_cover
News RevolutionUmberto Lisiero
2013
News Revolution
News Revolution
Umberto Lisiero
2013
Media Strategies for Marketing Places in Crisis_cover
Media Strategies for Marketing Places in CrisisEli Avraham, Eran Ketter
2012
Media Strategies for Marketing Places in Crisis
Media Strategies for Marketing Places in Crisis
Eli Avraham, Eran Ketter
2012
Ad Critique_cover
Ad CritiqueNancy R. Tag
2011
Ad Critique
Ad Critique
Nancy R. Tag
2011
Pick Me_cover
Pick MeNancy Vonk, Janet Kestin
2010
Pick Me
Pick Me
Nancy Vonk, Janet Kestin
2010