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Showing 121 - 180 out of 837 books
Social Media Campaigns
Carolyn Mae Kim
2016
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Social Media Campaigns
Carolyn Mae Kim
2016
What is a 21st Century Brand?
Nick Kendall
2015
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What is a 21st Century Brand?
Nick Kendall
2015
Economic Issues Today
Robert B. Carson, Wade L. Thomas, Jason Hecht
2015
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Economic Issues Today
Robert B. Carson, Wade L. Thomas, Jason Hecht
2015
The Best Digital Marketing Campaigns in the World II
Damian Ryan
2014
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The Best Digital Marketing Campaigns in the World II
Damian Ryan
2014
The PR Masterclass
Alex Singleton
2013
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The PR Masterclass
Alex Singleton
2013
Event Sponsorship
Ian McDonnell, Malcolm Moir
2013
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Event Sponsorship
Ian McDonnell, Malcolm Moir
2013
It's Not Just PR
W. Timothy Coombs, Sherry J. Holladay
2013
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It's Not Just PR
W. Timothy Coombs, Sherry J. Holladay
2013
Contagious
Jonah Berger
2013
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Contagious
Jonah Berger
2013
Managing Corporate Social Responsibility
W. Timothy Coombs, Sherry J. Holladay
2011
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Managing Corporate Social Responsibility
W. Timothy Coombs, Sherry J. Holladay
2011
The 22 Immutable Laws of Branding
Al Ries, Laura Ries
2009
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The 22 Immutable Laws of Branding
Al Ries, Laura Ries
2009
Eating the Big Fish
Adam Morgan
2009
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Eating the Big Fish
Adam Morgan
2009
The Fall of Advertising and the Rise of PR
Al Ries, Laura Ries
2009
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The Fall of Advertising and the Rise of PR
Al Ries, Laura Ries
2009
Yes!
Noah J. Goldstein, Steve J. Martin, Robert Cialdini
2008
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Yes!
Noah J. Goldstein, Steve J. Martin, Robert Cialdini
2008
The SAGE Handbook of Advertising
Gerard J Tellis, Tim Ambler
2007
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The SAGE Handbook of Advertising
Gerard J Tellis, Tim Ambler
2007
Marketing Modernity
Adam Arvidsson
2003
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Marketing Modernity
Adam Arvidsson
2003
Effective Advertising
Gerard J. Tellis
2003
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Effective Advertising
Gerard J. Tellis
2003
Strategic Copywriting
Edd Applegate
2025
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Strategic Copywriting
Edd Applegate
2025
Generation AI
Matt Britton
2025
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Generation AI
Matt Britton
2025
Diversity, Equity, and Inclusion in Strategic Communications
Lee Bush, Karen Lindsey
2024
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Diversity, Equity, and Inclusion in Strategic Communications
Lee Bush, Karen Lindsey
2024
Strategic Integrated Marketing Communications
Larry Percy
2023
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Strategic Integrated Marketing Communications
Larry Percy
2023
Assemblage
Emmanuel Probst
2023
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Assemblage
Emmanuel Probst
2023
Copywriting Third Edition
Gyles Lingwood, Mark Shaw
2022
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Copywriting Third Edition
Gyles Lingwood, Mark Shaw
2022
The Anti-Capitalist Book of Fashion
Tansy E. Hoskins
2022
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The Anti-Capitalist Book of Fashion
Tansy E. Hoskins
2022
Advertising Design by Medium
Robyn Blakeman
2022
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Advertising Design by Medium
Robyn Blakeman
2022
Brand Naming
Rob Meyerson
2021
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Brand Naming
Rob Meyerson
2021
Advertising Theory
Shelly Rodgers, Esther Thorson
2019
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Advertising Theory
Shelly Rodgers, Esther Thorson
2019
Public Relations Theory
Brigitta R. Brunner
2019
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Public Relations Theory
Brigitta R. Brunner
2019
Integrated Marketing Communication
Jerome M. Juska
2017
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Integrated Marketing Communication
Jerome M. Juska
2017
Understanding Digital Marketing
Damian Ryan
2016
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Understanding Digital Marketing
Damian Ryan
2016
Consumer Psychology in a Social Media World
2015
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Consumer Psychology in a Social Media World
2015
The Marketing Plan Handbook
Robert W. Bly
2015
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The Marketing Plan Handbook
Robert W. Bly
2015
The 22 Immutable Laws of Marketing
Al Ries, Jack Trout
2009
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The 22 Immutable Laws of Marketing
Al Ries, Jack Trout
2009
Content and Copywriting
Margo Berman
2024
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Content and Copywriting
Margo Berman
2024
Organizational Reputation Management
Alexander V. Laskin
2024
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Organizational Reputation Management
Alexander V. Laskin
2024
Decoded
Phil Barden
2022
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Decoded
Phil Barden
2022
Political Advertising in the United States
Erika Franklin Fowler, Michael M. Franz, Travis N. Ridout, Michael Franz, Travis Ridout
2021
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Political Advertising in the United States
Erika Franklin Fowler, Michael M. Franz, Travis N. Ridout, Michael Franz, Travis Ridout
2021
How To Write An Inspired Creative Brief, 3rd Edition
Howard Ibach
2020
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How To Write An Inspired Creative Brief, 3rd Edition
Howard Ibach
2020
The Direct Mail Revolution
Robert W. Bly
2019
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The Direct Mail Revolution
Robert W. Bly
2019
The Social Impact of Advertising
Tony Kelso
2018
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The Social Impact of Advertising
Tony Kelso
2018
Growth Gears
Art Saxby, Pete Hayes
2016
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Growth Gears
Art Saxby, Pete Hayes
2016
Advertising Diversity
Shalini Shankar
2015
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Advertising Diversity
Shalini Shankar
2015
The Elements of International English Style
Edmond H. Weiss
2015
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The Elements of International English Style
Edmond H. Weiss
2015
Audience
Jeffrey K. Rohrs
2013
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Audience
Jeffrey K. Rohrs
2013
Werbesprache
Nina Janich
2013
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Werbesprache
Nina Janich
2013
News Revolution
Umberto Lisiero
2013
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News Revolution
Umberto Lisiero
2013
Media Strategies for Marketing Places in Crisis
Eli Avraham, Eran Ketter
2012
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Media Strategies for Marketing Places in Crisis
Eli Avraham, Eran Ketter
2012
Ad Critique
Nancy R. Tag
2011
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Ad Critique
Nancy R. Tag
2011
Pick Me
Nancy Vonk, Janet Kestin
2010
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Pick Me
Nancy Vonk, Janet Kestin
2010
Brought to You By
Lawrence R. Samuel
2009
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Brought to You By
Lawrence R. Samuel
2009
Pick Me
Nancy Vonk, Janet Kestin
2005
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Pick Me
Nancy Vonk, Janet Kestin
2005
The Bare Bones of Advertising Print Design
Robyn Blakeman
2004
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The Bare Bones of Advertising Print Design
Robyn Blakeman
2004
The Do-It-Yourself Lobotomy
Tom Monahan
2002
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The Do-It-Yourself Lobotomy
Tom Monahan
2002
Depth Public Relations
Johanna Fawkes
2022
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Depth Public Relations
Johanna Fawkes
2022
Effective SEO and Content Marketing
Nicholas Papagiannis
2020
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Effective SEO and Content Marketing
Nicholas Papagiannis
2020
How to Write Copy That Sells
Ray Edwards
2016
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How to Write Copy That Sells
Ray Edwards
2016
Creating Passion Brands
Helen Edwards, Derek Day
2005
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Creating Passion Brands
Helen Edwards, Derek Day
2005
Market of One
Robin Bonn
2025
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Market of One
Robin Bonn
2025
Badvertising
Andrew Simms, Leo Murray
2023
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Badvertising
Andrew Simms, Leo Murray
2023
Innovations in Magazine Publishing
Simon Das, David Stam, Andrew Blake
2021
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Innovations in Magazine Publishing
Simon Das, David Stam, Andrew Blake
2021
Web Copy That Sells
Maria Veloso
2013
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Web Copy That Sells
Maria Veloso
2013
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