An Adweek Book
Master the techniques that top companies use to spark creativity
In today's business environment, gaining the competitive edge through creative and original thinking is a crucial component of brand strategy. Creative leader of advertising Tom Monahan offers a fresh look at the subject, providing hard and fast methods for freeing the mind and inspiring active creativity in oneself and others. His 180-degree Thinking(TM), 100 MPH Method, and other techniques he employs in his creative consulting practice are easy-to-use strategies for unleashing new ideas and facilitating creative product development, advertising, and marketing plans. This book has the added benefit of Monahan's experience of using these methods at A-list client companies.
- 274 pages
- English
- PDF
- Available on iOS & Android
eBook - PDF
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Cheat Notes for Chapter 19:
Storming the Brain
• Allow enough time to get beyond the surface in your thinking.
• Shoot for 20 to 30 participants total. A large (but not too
large) group yields more ideas.
• Divide this group into teams of four to six people for more
diverse thought and to dilute the impact of those who “know all
the answers.”
• Invite a wide variety of people to participate, and go outside the
core group.
• Do a warm-up mental exercise to break the ice.
• Brainstorm in bursts; people are much better in many small
sprints than in one long marathon.
• Have everyone jot down their own ideas on sticky notes.
• Ask people to stand while they are ideating.
• Keep pushing for quantity, and quality will surface.
• Distill the output periodically. Don’t wait until the end.
Table of contents
- THE DO-IT-YOURSELF LOBOTOMY
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Yes, you can access The Do-It-Yourself Lobotomy by Tom Monahan in PDF and/or ePUB format, as well as other popular books in Business & Advertising. We have over 1.5 million books available in our catalogue for you to explore.