The Do-It-Yourself Lobotomy
eBook - PDF

The Do-It-Yourself Lobotomy

Open Your Mind to Greater Creative Thinking

  1. English
  2. PDF
  3. Available on iOS & Android
eBook - PDF

The Do-It-Yourself Lobotomy

Open Your Mind to Greater Creative Thinking

About this book

An Adweek Book
Master the techniques that top companies use to spark creativity
In today's business environment, gaining the competitive edge through creative and original thinking is a crucial component of brand strategy. Creative leader of advertising Tom Monahan offers a fresh look at the subject, providing hard and fast methods for freeing the mind and inspiring active creativity in oneself and others. His 180-degree Thinking(TM), 100 MPH Method, and other techniques he employs in his creative consulting practice are easy-to-use strategies for unleashing new ideas and facilitating creative product development, advertising, and marketing plans. This book has the added benefit of Monahan's experience of using these methods at A-list client companies.

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Yes, you can access The Do-It-Yourself Lobotomy by Tom Monahan in PDF and/or ePUB format, as well as other popular books in Business & Advertising. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Wiley
Year
2002
Print ISBN
9780471417422
eBook ISBN
9780471263753
Edition
1
Topic
Business
Subtopic
Advertising
Index
Business
Cheat Notes for Chapter 19:  Storming the Brain  • Allow enough time to get beyond the surface in your thinking.  • Shoot for 20 to 30 participants total. A large (but not too  large) group yields more ideas.  • Divide this group into teams of four to six people for more  diverse thought and to dilute the impact of those who “know all  the answers.”  • Invite a wide variety of people to participate, and go outside the  core group.  • Do a warm-up mental exercise to break the ice.  • Brainstorm in bursts; people are much better in many small  sprints than in one long marathon.  • Have everyone jot down their own ideas on sticky notes.  • Ask people to stand while they are ideating.  • Keep pushing for quantity, and quality will surface.  • Distill the output periodically. Don’t wait until the end. 

Table of contents

  1. THE DO-IT-YOURSELF LOBOTOMY