eBook - ePub

The Brains Behind Great Ad Campaigns

Name: The Brains Behind Great Ad Campaigns
ISBN: 9781461644125

Creative Collaboration between Copywriters and Art Directors

Margo Berman,

Robyn Blakeman,

English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

The Brains Behind Great Ad Campaigns

Creative Collaboration between Copywriters and Art Directors

Margo Berman,

Robyn Blakeman,

About this book

Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser "Clydesdale and Dalmatian" spots, the "PEDIGREE® Adoption Drive" program, or the breakthrough UPS "Whiteboard" campaign.

See how creative briefs drive on-strategy solutions in all media from traditional to ambient. Understand which campaigns went off-course and why. Enjoy one-on-one interviews with behind-the-scenes candor and explore more than 50 exciting, visual examples. Hear first-hand from advertising masterminds as the authors delve into the brains behind great ad campaigns.

Each chapter offers step-by-step instruction, revealing various aspects of the creative process, from brainstorming techniques and agency pitches to strategic visual and verbal messaging.

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Yes, you can access The Brains Behind Great Ad Campaigns by Margo Berman,Robyn Blakeman in PDF and/or ePUB format, as well as other popular books in Social Sciences & Advertising. We have over one million books available in our catalogue for you to explore.