eBook - ePub

Aaker on Branding

Name: Aaker on Branding
ISBN: 9781636986661

The Playbook to Building Strong Brands

David Aaker,

English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Aaker on Branding

The Playbook to Building Strong Brands

David Aaker,

About this book

Some companies and products seem to thrive year after year.

What’s their secret? A powerful brand.

David Aaker, Vice Chairman of Prophet and Professor Emeritus at UC Berkeley, has won five major career awards in marketing and has written six groundbreaking books that have shaped how businesses build and grow their brands.

Now, in this fully revised second edition, Aaker brings his most impactful insights together into one masterclass.

Inside, you’ll discover:

The most practical and powerful branding concepts in use today

How to create and manage a winning brand portfolio
Proven ways to strengthen and leverage brand equity
The 5 B’s of branding: equity, relevance, image, loyalty, and portfolio
What every marketer must know for the digital era
The game-changing impact of AI on brand strategy
…and much more

If you want to disrupt your industry, build loyalty, and position your company as a market leader, this is the roadmap.

Engaging, insightful, and story-driven, Aaker on Branding, 2nd Edition is the definitive guide to building a brand that endures.

Get your copy today—and start creating the brand future you want.

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Yes, you can access Aaker on Branding by David Aaker in PDF and/or ePUB format, as well as other popular books in Business & Advertising. We have over one million books available in our catalogue for you to explore.