eBook - ePub

The Routledge Handbook of Identity and Consumption

Name: The Routledge Handbook of Identity and Consumption
Author: Ayalla A. Ruvio,Russell Belk,Ayalla Ruvio

Ayalla A. Ruvio,

Russell Belk,

Ayalla Ruvio,

566 pages
English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

The Routledge Handbook of Identity and Consumption

Ayalla A. Ruvio,

Russell Belk,

Ayalla Ruvio,

About this book

"Tell me what you eat, I'll tell you who you are," said Anthelme Brillat-Savarin. Today, "You are what you consume" is more apt. Barbara Krueger's ironic twist of Descartes – "I shop therefore I am" – has lost its irony. Such phrases have become commonplace descriptions of our identity in the contemporary world. In our materialistic world, it seems as if there is no debate that our consumption behavior is fused with our self-identity – shaping it, changing it, and often challenging it.

The Routledge Handbook of Identity and Consumption introduces the reader to state-of-the-art research, written by the world's leading scholars regarding the interplay between identity and consumption. The book addresses the diverse issues regarding the ways identity affects our consumption behaviour and vice-versa and in doing so presents a broad perspective on the dynamics of self-identity and consumption.

With chapters discussing the theory, research, and practical implications of these dynamics, including the way they change across our life span and their expression within different social, cultural, and religious contexts, this book will be a valuable reference source for students and academics from a variety of disciplines.

Frequently asked questions

Yes, you can cancel anytime from the Subscription tab in your account settings on the Perlego website. Your subscription will stay active until the end of your current billing period. Learn how to cancel your subscription.

At the moment all of our mobile-responsive ePub books are available to download via the app. Most of our PDFs are also available to download and we're working on making the final remaining ones downloadable now. Learn more here.

Perlego offers two plans: Essential and Complete

Essential is ideal for learners and professionals who enjoy exploring a wide range of subjects. Access the Essential Library with 800,000+ trusted titles and best-sellers across business, personal growth, and the humanities. Includes unlimited reading time and Standard Read Aloud voice.
Complete: Perfect for advanced learners and researchers needing full, unrestricted access. Unlock 1.4M+ books across hundreds of subjects, including academic and specialized titles. The Complete Plan also includes advanced features like Premium Read Aloud and Research Assistant.

Both plans are available with monthly, semester, or annual billing cycles.

We are an online textbook subscription service, where you can get access to an entire online library for less than the price of a single book per month. With over 1 million books across 1000+ topics, we’ve got you covered! Learn more here.

Look out for the read-aloud symbol on your next book to see if you can listen to it. The read-aloud tool reads text aloud for you, highlighting the text as it is being read. You can pause it, speed it up and slow it down. Learn more here.

Yes! You can use the Perlego app on both iOS or Android devices to read anytime, anywhere — even offline. Perfect for commutes or when you’re on the go.
Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.

Yes, you can access The Routledge Handbook of Identity and Consumption by Ayalla A. Ruvio,Russell Belk,Ayalla Ruvio in PDF and/or ePUB format, as well as other popular books in Business & Advertising. We have over one million books available in our catalogue for you to explore.