eBook - ePub

Media Analytics

Name: Media Analytics
ISBN: 9780429015861

Understanding Media, Audiences, and Consumers in the 21st Century

C. Ann Hollifield,

Amy Jo Coffey,

416 pages
English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Media Analytics

Understanding Media, Audiences, and Consumers in the 21st Century

C. Ann Hollifield,

Amy Jo Coffey,

About this book

This textbook takes a case study approach to media and audience analytics. Realizing the best way to understand analytics in the digital age is to practice it, the authors have created a collection of cases using datasets that present real and hypothetical scenarios for students to work through.

Media Analytics introduces the key principles of media economics and management. It outlines how to interpret and present results, the principles of data visualization and storytelling, and the basics of research design and sampling. Although shifting technology makes measurement and analytics a dynamic space, this book takes an evergreen, conceptual approach, reminding students to focus on the principles and foundations that will remain constant.

Aimed at upper-level students in the fast-growing area of media analytics in a cross-platform world, students using this text will learn how to find the stories in the data and how to present those stories in an engaging way to others.

Instructor and Student Resources include an Instructor's Manual, discussion questions, short exercises, and links to additional resources. They are available online at www.routledge.com/cw/hollifield.

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Yes, you can access Media Analytics by C. Ann Hollifield,Amy Jo Coffey in PDF and/or ePUB format, as well as other popular books in Lingue e linguistica & Studi sulla comunicazione. We have over one million books available in our catalogue for you to explore.