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The Luxury Strategy

The Luxury Strategy

Break the Rules of Marketing to Build Luxury Brands
Jean-Noël Kapferer, Vincent Bastien
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pages
352 pages
language
English
format
ePUB (mobile friendly)

The Luxury Strategy

Break the Rules of Marketing to Build Luxury Brands
Jean-Noël Kapferer, Vincent Bastien
Book details
Table of contents

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Information

Publisher
Kogan Page
Year
2012
ISBN
9780749464929
Topic
Business
Subtopic
Advertising
Edition
2

Table of contents