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Hey Whipple, Squeeze This_cover
Hey Whipple, Squeeze This
Luke Sullivan
2022
The Media Handbook_cover
The Media Handbook
Helen Katz
2022
The New Rules of Marketing and PR_cover
The New Rules of Marketing and PR
David Meerman Scott
2022
The Luxury Strategy_cover
The Luxury Strategy
Jean-Noël Kapferer, Vincent Bastien
2012
Understanding Digital Marketing_cover
Understanding Digital Marketing
Damian Ryan
2020
Media Selling_cover
Media Selling
Charles Warner, William Lederer, Brian Moroz
2020
Principles of Strategic Communication_cover
Principles of Strategic Communication
Derina Holtzhausen, Jami Fullerton, Bobbi Kay Lewis, Danny Shipka
2021
Ethics in Advertising_cover
Ethics in Advertising
Wally Snyder
2016
Global Marketing and Advertising_cover
Global Marketing and Advertising
Marieke de Mooij
2021
Brand Storytelling_cover
Brand Storytelling
Miri Rodriguez
2020
Global Advertising Practice in a Borderless World_cover
Global Advertising Practice in a Borderless World
Robert Crawford, Linda Brennan, Lukas Parker
2017
Contagious_cover
Contagious
Jonah Berger
2013
Hey, Whipple, Squeeze This_cover
Hey, Whipple, Squeeze This
Luke Sullivan, Edward Boches
2016
Integrated Marketing Communication_cover
Integrated Marketing Communication
Jerome M. Juska
2021
Ultimate Guide to Social Media Marketing_cover
Ultimate Guide to Social Media Marketing
Eric Butow, Jenn Herman, Stephanie Liu, Amanda Robinson, Mike Allton
2020
Integrated Marketing Communication_cover
Integrated Marketing Communication
Jerome M. Juska
2017
Audience_cover
Audience
Jeffrey K. Rohrs
2013
Social Media Campaigns_cover
Social Media Campaigns
Carolyn Mae Kim
2020
Public Relations Theory_cover
Public Relations Theory
Jae-Hwa Shin, Robert L. Heath
2020
Advertising and Society_cover
Advertising and Society
Carol J. Pardun
2013
The Psychology of Advertising_cover
The Psychology of Advertising
Bob M. Fennis, Wolfgang Stroebe
2020
Psychological Foundations of Marketing_cover
Psychological Foundations of Marketing
Allan Kimmel, Allan J Kimmel
2018
Fashion Marketing and Communication_cover
Fashion Marketing and Communication
Olga Mitterfellner
2019
Loyalty Management_cover
Loyalty Management
Cristina Ziliani, Marco Ieva
2019
Covert Cows and Chick-fil-A_cover
Covert Cows and Chick-fil-A
Steve Robinson
2019
Global and Multicultural Public Relations_cover
Global and Multicultural Public Relations
Juan-Carlos Molleda, Sarab Kochhar
2019
Public Relations Theory_cover
Public Relations Theory
Brigitta R. Brunner
2019
Neuro Design_cover
Neuro Design
Darren Bridger
2017
Kapferer on Luxury_cover
Kapferer on Luxury
Jean-Noël Kapferer
2015
Fashion Brands_cover
Fashion Brands
Mark Tungate
2012
Can't Buy My Love_cover
Can't Buy My Love
Jean Kilbourne
2012
Guerrilla Marketing, 4th Edition_cover
Guerrilla Marketing, 4th Edition
Jay Conrad Levinson
2007
Understanding Digital Marketing_cover
Understanding Digital Marketing
Damian Ryan
2016
Film Marketing_cover
Film Marketing
Finola Kerrigan
2017
Advertising Media Planning_cover
Advertising Media Planning
Larry D. Kelley, Kim Bartel Sheehan, Lisa Dobias, David E. Koranda, Donald W. Jugenheimer
2022
Advertising and Promotion_cover
Advertising and Promotion
Chris Hackley, Rungpaka Amy Hackley
2021
Advertising Account Planning_cover
Advertising Account Planning
Sarah Turnbull, Larry Kelley, Donald Jugenheimer
2023
Building Brand Communities_cover
Building Brand Communities
Carrie Melissa Jones, Charles Vogl
2020
Marketing to Gen Z_cover
Marketing to Gen Z
Jeff Fromm, Angie Read
2018
The Illusion of Choice_cover
The Illusion of Choice
Richard Shotton
2023
R.E.D. Marketing_cover
R.E.D. Marketing
Greg Creed, Ken Muench
2021
Influencer Marketing Strategy_cover
Influencer Marketing Strategy
Gordon Glenister
2021
Dim Sum Strategy_cover
Dim Sum Strategy
Peter Wilken
2019
Brand Identity Breakthrough_cover
Brand Identity Breakthrough
Gregory V. Diehl
2017
How Cool Brands Stay Hot_cover
How Cool Brands Stay Hot
Joeri Van Den Bergh, Mattias Behrer
2016
Rethinking Prestige Branding_cover
Rethinking Prestige Branding
Wolfgang Schaefer, JP Kuehlwein
2015
Advertising and Public Relations Research_cover
Advertising and Public Relations Research
Donald W. Jugenheimer, Larry D. Kelley, Jerry Hudson, Samuel Bradley
2015
Cashvertising_cover
Cashvertising
Drew Eric Whitman
2008
Focus Groups_cover
Focus Groups
Christine S. Davis
2016
Driven_cover
Driven
David Kiley
2004
The Achieving Society_cover
The Achieving Society
Prof. David C. McClelland
2016
The Naming Book_cover
The Naming Book
Brad Flowers
2020
Managing Creative People_cover
Managing Creative People
Gordon Torr
2011
Yes!_cover
Yes!
Noah J. Goldstein, Steve J. Martin, Robert Cialdini
2008
Eating the Big Fish_cover
Eating the Big Fish
Adam Morgan
2009
Werbesprache_cover
Werbesprache
Nina Janich
2013
Ultimate Guide to Google Ads_cover
Ultimate Guide to Google Ads
Perry Marshall, Mike Rhodes, Bryan Todd
2020
The PR Masterclass_cover
The PR Masterclass
Alex Singleton
2013
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Advertising Account Planning_cover
Advertising Account Planning
Sarah Turnbull, Larry Kelley, Donald Jugenheimer
2023
Search Marketing_cover
Search Marketing
Kelly Cutler
2023
Cashvertising Online_cover
Cashvertising Online
Drew Eric Whitman
2023
Brand Psychology_cover
Brand Psychology
Laura Busche
2023
Tu atención, por favor_cover
Tu atención, por favor
Casas-Alatriste, Roger
2023
Brand Storytelling_cover
Brand Storytelling
Miri Rodriguez
2023
Ultimate Guide to Instagram for Business_cover
Ultimate Guide to Instagram for Business
Kim Walsh Phillips
2023
Heiß auf Kaltakquise_cover
Heiß auf Kaltakquise
Tim Taxis
2024
Strategic Social Media_cover
Strategic Social Media
L. Meghan Mahoney, Tang Tang
2024
Branding Berlin_cover
Branding Berlin
Katrina Sark
2023
The Fundamentals of Fashion Filmmaking_cover
The Fundamentals of Fashion Filmmaking
Nilgin Yusuf
2023
Creative Advertising Concept and Copy_cover
Creative Advertising Concept and Copy
Georgia-Zozeta Miliopoulou
2024
Sustainable Advertising_cover
Sustainable Advertising
Matt Bourn, Sebastian Munden
2024
Building Better Brands_cover
Building Better Brands
Elton Mayfield
2024
Winning With Strategic Marketing_cover
Winning With Strategic Marketing
David Altounian, Mike Cronin
2023
Brand Positioning With Power_cover
Brand Positioning With Power
Robert S. Gordon
2023
Beautiful PR_cover
Beautiful PR
Sophie Attwood
2023
Brands and Branding_cover
Brands and Branding
Ashita Aggarwal, Suraj Commuri
2023
Crisis Response Advertising_cover
Crisis Response Advertising
Frauke Hachtmann
2023
Advertising as a Creative Industry_cover
Advertising as a Creative Industry
Izabela Derda
2023
Branded Content and Entertainment in Advertising_cover
Branded Content and Entertainment in Advertising
María Rodríguez-Rabadán Benito
2023
Brand Strategy in Three Steps_cover
Brand Strategy in Three Steps
Jay Mandel
2023
The Authority Advantage_cover
The Authority Advantage
Adam Witty, Rusty Shelton
2023
Integrated Advertising, Promotion, and Marketing_cover
Integrated Advertising, Promotion, and Marketing
Anubhav Mishra, Tata Sai Vijay
2023
Facebook und Instagram Ads für Dummies_cover
Facebook und Instagram Ads für Dummies
Daniel Levitan
2024
Organizational Reputation Management_cover
Organizational Reputation Management
Alexander V. Laskin
2024
Women's Work in Public Relations_cover
Women's Work in Public Relations
Elizabeth Bridgen, Sarah Williams
2024
Strategic Writing_cover
Strategic Writing
Angie Hendershot, Lisa Loewen, Charles Marsh, David W. Guth, Bonnie Poovey Short
2024
Marcas humanas_cover
Marcas humanas
Pérez-Latre, Francisco J., A
2024
Ego Flip_cover
Ego Flip
James Woodcock
2024
The Cult of Beauty_cover
The Cult of Beauty
Jaishri Jethwaney
2024
Advertising Revolutionary_cover
Advertising Revolutionary
Jason P. Chambers
2024
The Brave Code_cover
The Brave Code
Musa Kalenga
2023
Stand Out!_cover
Stand Out!
Rae A. Stonehouse
2023
A Profile of the United States Toy Industry_cover
A Profile of the United States Toy Industry
Christopher Byrne
2023
Nicht um jeden Preis_cover
Nicht um jeden Preis
Roman Kmenta
2023
Método ProductOnset_cover
Método ProductOnset
Pedro Miguel Muñoz, Jacobo Feijóo
2023
Badvertising_cover
Badvertising
Andrew Simms, Leo Murray
2023
Hablemos de employee advocacy en LinkedIn_cover
Hablemos de employee advocacy en LinkedIn
Ariel Benedetti
2023
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Organizational Reputation Management_cover
Organizational Reputation Management
Alexander V. Laskin
2024
Marcas humanas_cover
Marcas humanas
Pérez-Latre, Francisco J., A
2024
Women's Work in Public Relations_cover
Women's Work in Public Relations
Elizabeth Bridgen, Sarah Williams
2024
Creative Advertising Concept and Copy_cover
Creative Advertising Concept and Copy
Georgia-Zozeta Miliopoulou
2024
Strategic Writing_cover
Strategic Writing
Angie Hendershot, Lisa Loewen, Charles Marsh, David W. Guth, Bonnie Poovey Short
2024
Strategic Social Media_cover
Strategic Social Media
L. Meghan Mahoney, Tang Tang
2024
Sustainable Advertising_cover
Sustainable Advertising
Matt Bourn, Sebastian Munden
2024
The Cult of Beauty_cover
The Cult of Beauty
Jaishri Jethwaney
2024
Ego Flip_cover
Ego Flip
James Woodcock
2024
Advertising Revolutionary_cover
Advertising Revolutionary
Jason P. Chambers
2024
Nicht um jeden Preis_cover
Nicht um jeden Preis
Roman Kmenta
2023
Building Better Brands_cover
Building Better Brands
Elton Mayfield
2024
Winning With Strategic Marketing_cover
Winning With Strategic Marketing
David Altounian, Mike Cronin
2023
The Brave Code_cover
The Brave Code
Musa Kalenga
2023
Crystallizing Public Opinion_cover
Crystallizing Public Opinion
Edward L. Bernays
A Profile of the United States Toy Industry_cover
A Profile of the United States Toy Industry
Christopher Byrne
2023
Brand Positioning With Power_cover
Brand Positioning With Power
Robert S. Gordon
2023
Stand Out!_cover
Stand Out!
Rae A. Stonehouse
2023
Search Marketing_cover
Search Marketing
Kelly Cutler
2023
Integrated Advertising, Promotion, and Marketing_cover
Integrated Advertising, Promotion, and Marketing
Anubhav Mishra, Tata Sai Vijay
2023
Brand Psychology_cover
Brand Psychology
Laura Busche
2023
Beautiful PR_cover
Beautiful PR
Sophie Attwood
2023
Brands and Branding_cover
Brands and Branding
Ashita Aggarwal, Suraj Commuri
2023
Global Marketing and Advertising_cover
Global Marketing and Advertising
Marieke de Mooij
2021
Advertising and Promotion_cover
Advertising and Promotion
Chris Hackley, Rungpaka Amy Hackley
2021
Brand Strategy in Three Steps_cover
Brand Strategy in Three Steps
Jay Mandel
2023
Tu atención, por favor_cover
Tu atención, por favor
Casas-Alatriste, Roger
2023
Cashvertising Online_cover
Cashvertising Online
Drew Eric Whitman
2023
Brand Storytelling_cover
Brand Storytelling
Miri Rodriguez
2020
Dynamics of International Advertising_cover
Dynamics of International Advertising
Barbara Mueller
2017
Shaping International Public Opinion_cover
Shaping International Public Opinion
Alice Kendrick, Jami A. Fullerton
2017
Strategic Planning for Public Relations_cover
Strategic Planning for Public Relations
Tricia Hansen-Horn, Adam E. Horn
2013
Advertising Account Planning_cover
Advertising Account Planning
Sarah Turnbull, Larry Kelley, Donald Jugenheimer
2023
The Luxury Strategy_cover
The Luxury Strategy
Jean-Noël Kapferer, Vincent Bastien
2012
The Illusion of Choice_cover
The Illusion of Choice
Richard Shotton
2023
Cashvertising_cover
Cashvertising
Drew Eric Whitman
2008
Prüfungstraining Wirtschaftsfachwirt: Recht und Steuern_cover
Prüfungstraining Wirtschaftsfachwirt: Recht und Steuern
Axel Hanses, Martin Vosen
2016
Brought to You By_cover
Brought to You By
Lawrence R. Samuel
2009
The New Advertising_cover
The New Advertising
Ruth E. Brown Ph.D., Valerie K. Jones, Ming Wang
2016
Crisis Response Advertising_cover
Crisis Response Advertising
Frauke Hachtmann
2023
Hey, Whipple, Squeeze This_cover
Hey, Whipple, Squeeze This
Luke Sullivan, Edward Boches
2016
Advertising as a Creative Industry_cover
Advertising as a Creative Industry
Izabela Derda
2023
Branding Berlin_cover
Branding Berlin
Katrina Sark
2023
Basics Advertising 02: Art Direction_cover
Basics Advertising 02: Art Direction
Nik Mahon
2017
Not Another Pair of Shoes_cover
Not Another Pair of Shoes
Alexander Novicov
2021
Bullsh*T, Privacy, Toasters, Videos And Youtube Marketing_cover
Bullsh*T, Privacy, Toasters, Videos And Youtube Marketing
Andy Price, Simon Young
2021
Legal Marketing Straight Talk Presents_cover
Legal Marketing Straight Talk Presents
Steven Long, Jessica Ainsworth
2021
The Fundamentals of Fashion Filmmaking_cover
The Fundamentals of Fashion Filmmaking
Nilgin Yusuf
2023
Überzeugen im Web_cover
Überzeugen im Web
Martin Kost
2022
Brand Storytelling_cover
Brand Storytelling
Miri Rodriguez
2023
Branded Content and Entertainment in Advertising_cover
Branded Content and Entertainment in Advertising
María Rodríguez-Rabadán Benito
2023
Ultimate Guide to Instagram for Business_cover
Ultimate Guide to Instagram for Business
Kim Walsh Phillips
2023
Ultimate Guide to Instagram for Business_cover
Ultimate Guide to Instagram for Business
Kim Walsh Phillips
2017
The Rise of the Curator Class_cover
The Rise of the Curator Class
Steffon Davis
2019
Capturing Loyalty_cover
Capturing Loyalty
John A. Larson, Bennett E. McClellan
2017
The Rise of the Curator Class_cover
The Rise of the Curator Class
Steffon Davis
2019
The Authority Advantage_cover
The Authority Advantage
Adam Witty, Rusty Shelton
2023