eBook - ePub

Using Creativity and Data in Marketing

Name: Using Creativity and Data in Marketing
Author: Tom Ollerton

Unlocking Creative Value with Insight and Imagination

Tom Ollerton,

English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Using Creativity and Data in Marketing

Unlocking Creative Value with Insight and Imagination

Tom Ollerton,

About this book

How can marketing leaders leverage data and creativity to deliver measurable business results?

Using Creativity and Data in Marketing provides proven strategic models and expert insights to help blend quantitative data with innovative thinking. This essential guide equips professionals to lead with confidence, turning complex analytics into impactful campaigns that deliver ROI and competitive advantage. Featuring interviews with global marketing leaders from L'Oreal, Kenvue, Brompton Bikes and Bose, the book offers exclusive data-led, decision-making frameworks grounded in real-world success.

You'll learn how to:
- Access expert interviews revealing actionable leadership lessons
- Master strategic tools to translate data into creative breakthroughs
- Understand governance and financial impact of data-driven marketing
- Anticipate industry trends with informed, big-picture thinking
- Drive measurable ROI through data-informed, innovative campaigns

Designed for senior marketers and executives, this book empowers you to lead marketing transformation with authority and clarity, ensuring every decision delivers tangible results.

Themes include: strategic models, expert interviews, ROI, data-led decision making, leadership, financial impact, industry trends

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Yes, you can access Using Creativity and Data in Marketing by Tom Ollerton in PDF and/or ePUB format, as well as other popular books in Business & Advertising. We have over one million books available in our catalogue for you to explore.