Advertising Organizations and Publications
eBook - PDF

Advertising Organizations and Publications

A Resource Guide

  1. 360 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

Advertising Organizations and Publications

A Resource Guide

About this book

"John Philip Jones belongs to an elite group of intellectual adventurers searching for true meaning in an increasingly complex communication industry. Anyone involved in understanding how brands are born and nurtured should follow his work with keen interest."

ā€”Andy Fenning, Executive Vice President,

Director of Strategic Development,

J. Walter Thompson, New York

"John Philip Jones is a name you know . . . . with opinions you value . . . . and updated and current information. Here is everything you need to know about advertising."

ā€”Don E. Schultz, President,

Agora, Inc, Northwestern University

John Philip Jones, best-selling author of What?s In a Name? Advertising and the Concept of Brands and When Ads Work: New Proof that Advertising Triggers Sales, has compiled a comprehensive guide to the 77 key organizations and publications in the field of advertising and marketing communications.

Entries are arranged alphabetically for easy access and include a thorough description of each organization?s purpose, activity, and contact information. The collection is balanced among industry trade organizations (American Association of Advertising Agencies), research organizations (Marketing Science Institute), academic organizations (American Academy of Advertising), and pro-social organizations (Partnership for a Drug-Free America)., With 27 entries from outside of the United States, the collection is global in scope. Key publications such as AdWeek, Advertising Age, and AdMap are also included.

This resource guide is the fifth and final volume of a series edited by John Philip Jones that comprises an essential advertising library.

  1. How Advertising Works: The Role of Research
  2. The Advertising Business
  3. How to Use Advertising to Build Strong Brands
  4. International Advertising: Realities and Myths
  5. Advertising Organizations and Publications

Frequently asked questions

Yes, you can cancel anytime from the Subscription tab in your account settings on the Perlego website. Your subscription will stay active until the end of your current billing period. Learn how to cancel your subscription.
At the moment all of our mobile-responsive ePub books are available to download via the app. Most of our PDFs are also available to download and we're working on making the final remaining ones downloadable now. Learn more here.
Perlego offers two plans: Essential and Complete
  • Essential is ideal for learners and professionals who enjoy exploring a wide range of subjects. Access the Essential Library with 800,000+ trusted titles and best-sellers across business, personal growth, and the humanities. Includes unlimited reading time and Standard Read Aloud voice.
  • Complete: Perfect for advanced learners and researchers needing full, unrestricted access. Unlock 1.4M+ books across hundreds of subjects, including academic and specialized titles. The Complete Plan also includes advanced features like Premium Read Aloud and Research Assistant.
Both plans are available with monthly, semester, or annual billing cycles.
We are an online textbook subscription service, where you can get access to an entire online library for less than the price of a single book per month. With over 1 million books across 1000+ topics, weā€™ve got you covered! Learn more here.
Look out for the read-aloud symbol on your next book to see if you can listen to it. The read-aloud tool reads text aloud for you, highlighting the text as it is being read. You can pause it, speed it up and slow it down. Learn more here.
Yes! You can use the Perlego app on both iOS or Android devices to read anytime, anywhere ā€” even offline. Perfect for commutes or when youā€™re on the go.
Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.
Yes, you can access Advertising Organizations and Publications by John Philip Jones in PDF and/or ePUB format, as well as other popular books in Business & Advertising. We have over one million books available in our catalogue for you to explore.

Information

Publisher
SAGE Publications, Inc
Year
2000
Print ISBN
9780761912378, 9780761912361
eBook ISBN
9781452221861
Edition
1
Topic
Business
Subtopic
Advertising
Index
Business

Table of contents

  1. Cover
  2. Contents
  3. "Subliminal" Advertising
  4. Introduction
  5. Part I - Advertising Organizations
  6. Chapter 1 - Advertising Archivesā€”The University of Illinois
  7. Chapter 2 - Advertising Archivesā€”Other Collections
  8. Chapter 3 - The Advertising Association (AA) (United Kingdom)
  9. Chapter 4 - The Advertising Council
  10. Chapter 5 - The Advertising Educational Foundation (AEF)
  11. Chapter 6 - The Advertising Federation of Australia (AFA)
  12. Chapter 7 - Advertising Industry Awards
  13. Chapter 8 - The Advertising Research Foundation (ARF)
  14. Chapter 9 - Advertising Seminars International (asi)
  15. Chapter 10 - The American Academy of Advertising (AAA)
  16. Chapter 11 - The American Advertising Federation (AAF) and the Advertising Hall of Fame
  17. Chapter 12 - The American Association of Advertising Agencies (AAAA)
  18. Chapter 13 - The American Marketing Association (Ī‘ĪœĪ‘)
  19. Chapter 14 - Arcature (formerly the Coalition for Brand Equity)
  20. Chapter 15 - The Association of National Advertisers (ANA)
  21. Chapter 16 - The Audit Bureau of Circulations (ABC)
  22. Chapter 17 - British Design and Art Direction (D&AD)
  23. Chapter 18 - The Children's Advertising Review Unit (CARU)
  24. Chapter 19 - Competitive Media Reporting (CMR)
  25. Chapter 20 - The Council for Marketing and Opinion Research (CMOR)
  26. Chapter 21 - The Council of American Survey Research Organizations (CASRO)
  27. Chapter 22 - Cox Directā€”Annual Surveys of Promotional Practices
  28. Chapter 23 - The Direct Marketing Association (DMA)
  29. Chapter 24 - The Direct Marketing Educational Foundation (DMEF)
  30. Chapter 25 - The European Association of Advertising Agencies (EAAA)
  31. Chapter 26 - The European Society for Opinion and Marketing Research (ESOMAR)
  32. Chapter 27 - The Federal Trade Commission and How It Regulates Advertising
  33. Chapter 28 - The Free-Standing Insert (FSI) Council
  34. Chapter 29 - Genootschap Voor Reclame (GVR)
  35. Chapter 30 - Gesamtverband Werbeagenturen (GWA)
  36. Chapter 31 - The History of Advertising Trust Archive (HAT) (United Kingdom)
  37. Chapter 32 - The Incorporated Society of British Advertisers (ISBA)
  38. Chapter 33 - Institut de Recherches et d'Etudes Publicitaires (IREP)
  39. Chapter 34 - The Institute of Canadian Advertising (ICA)
  40. Chapter 35 - The Institute of Practitioners in Advertising (IPA)
  41. Chapter 36 - The International Advertising Association (IAA)
  42. Chapter 37 - The International Advertising Festival, Cannes
  43. Chapter 38 - The International Federation of Periodical Publishers (FIPP)
  44. Chapter 39 - The International Radio & Television Society Foundation (IRTS)
  45. Chapter 40 - The Internet Advertising Bureau (IAB)
  46. Chapter 41 - The Magazine Publishers of America (MPA)
  47. Chapter 42 - The Marketing Science Institute (MSI)
  48. Chapter 43 - The Marketing Society (United Kingdom)
  49. Chapter 44 - The Market Research Council
  50. Chapter 45 - The Market Research Society (MRS) (United Kingdom)
  51. Chapter 46 - The Market Research Society of Australia (MRSA)
  52. Chapter 47 - The Media Research Club of Chicago (MRCC)
  53. Chapter 48 - The National Advertising Division, National Advertising Review Board, and the Self-Regulation of Advertising
  54. Chapter 49 - The National Association of Broadcasters (NAB)
  55. Chapter 50 - The National Newspaper Association (NNA)
  56. Chapter 51 - The New Products Showcase and Learning Center (NPSLC)
  57. Chapter 52 - The Newspaper Association of America (NAA)
  58. Chapter 53 - The One Club for Art and Copy
  59. Chapter 54 - The Outdoor Advertising Association of America (OAAA)
  60. Chapter 55 - The Partnership for a Drug-Free America (PDFA)
  61. Chapter 56 - The Point-of-Purchase Advertising Institute (POPAI)
  62. Chapter 57 - The Promotional Products Association International (PPAI)
  63. Chapter 58 - The Promotion Marketing Association (PMA)
  64. Chapter 59 - The Radio Advertising Bureau (RAB)
  65. Chapter 60 - The Second Wind Advertising Agency Network
  66. Chapter 61 - The State Advertising Coalition
  67. Chapter 62 - The Television Bureau of Advertising (TVB)
  68. Chapter 63 - The Traffic Audit Bureau for Media Measurement (TAB)
  69. Chapter 64 - The World Federation of Advertisers (WFA)
  70. Chapter 65 - The Yellow Pages Publishers Association (YPPA)
  71. Part II - Advertising Publications
  72. Chapter 66 - Admap
  73. Chapter 67 - Advertising Age
  74. Chapter 68 - Adweek Magazines
  75. Chapter 69 - American Demographics (AD)
  76. Chapter 70 - Campaign
  77. Chapter 71 - Commercial Communications
  78. Chapter 72 - The Integrated Marketing Communication Research Journal
  79. Chapter 73 - Interactive Marketing (United Kingdom)
  80. Chapter 74 - International Journal of Advertising ( IJOA )
  81. Chapter 75 - Journal of Marketing Communications (JMC)
  82. Chapter 76 - Market Leader
  83. Chapter 77 - Advertising Organizations That Publish Journals: United States
  84. Chapter 78 - Advertising Organizations That Publish Journals: International
  85. Part III - Postlude
  86. Chapter 79 - The Founding Fathers
  87. About the Contributors