“Happy Eating” and Food Addiction in American Advertising
eBook - PDF

“Happy Eating” and Food Addiction in American Advertising

  1. 233 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

“Happy Eating” and Food Addiction in American Advertising

About this book

This book explores the addictive techniques used in advertisements for ultra-processed foods, which promise consequence-free eating to consumers while at the same time encouraging over-consumption of unhealthy food. Debbie Danowski presents an analysis of promotional techniques in the context of food addiction characteristics and behaviors through an exploration of the themes used in this type of advertising. These thematic messages include using food to rebel, to play, to relax, to achieve happiness, to replace exercise, to achieve good health, to increase intelligence, to show love, to bond with others, and to create environmental change. Ultimately, Danowski argues that these competing and contradictory messages have had long-term negative ramifications for American habits of consumption, both literally and figuratively. Scholars of communication, advertising, media studies, and food studies will find this book particularly useful.

For more information, check out this conversation between the author and Susan Branscome, host of Food Addiction: The Problem and The Solution.

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Yes, you can access “Happy Eating” and Food Addiction in American Advertising by Debbie Danowski in PDF and/or ePUB format, as well as other popular books in Languages & Linguistics & Advertising. We have over one million books available in our catalogue for you to explore.

Table of contents

  1. Cover
  2. Half Title
  3. Title Page
  4. Copyright Page
  5. To Peter for his support and love during the writing of this book. I am so grateful for all the times you fed animals, ran errands, and generally held things together while I wrote. Thank you so much.
  6. Acknowledgments
  7. Introduction
  8. Chapter 1: Don’t Worry, Eat
  9. Chapter 2: I’ll Eat What I Want, When I Want
  10. Chapter 3: Kids Know Best What to Eat
  11. Chapter 4: Breathe Deeply and Eat
  12. Chapter 5: Be Happy and Eat
  13. Chapter 6: Stretch and Chew
  14. Chapter 7: Be Healthy and Eat
  15. Chapter 8: Eat and Be Smart
  16. Chapter 9: Eat This Because I Love You
  17. Chapter 10: Chew and Make Friends
  18. Chapter 11: Chew and Change the World
  19. Chapter 12: Start Worrying and Change Things
  20. References
  21. Index
  22. About the Author