eBook - ePub

Market of One

Name: Market of One
ISBN: 9781788607384

How your agency can rewrite the rules and create a lasting competitive advantage

Robin Bonn,

224 pages
English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Market of One

How your agency can rewrite the rules and create a lasting competitive advantage

Robin Bonn,

About this book

'Physician, Heal Thyself!' Market of One is a long overdue challenge to why an industry which prides itself on differentiating its clients' brands is so averse to differentiating its own. - Rory Sutherland, Vice Chairman Ogilvy UK

The best way to beat the competition is to not have any - to find a space no-one else can occupy. Market of One is a roadmap to get your agency to that rarefied place. - Greg Hahn, Co-Founder, Mischief @ No Fixed Address

The agency market isn't oversupplied – it's under-differentiated

Market of One is the essential guide for agency leaders who refuse to compete on price and instead want to stand out, attract better clients and build a renowned, high-margin business.

By breaking free from so-called 'best practice' in positioning, culture, sales and pricing, you'll inspire your team, improve your work and create an agency that your competitors envy.

Packed with candid truths, powerful reframes and just enough healthy scepticism, Market of One offers you a step-by-step roadmap that's both strategic and personal – blending commercial insights with the practical realities of agency life.

It's your opportunity to design the agency you've always wanted to run.

Robin Bonn is the CEO of Co:definery, one of the world's leading consultancies specialising in agency positioning. From renowned global networks, to the world's top independents, he's repositioned close to 150 agencies and coached dozens of senior leaders. He's also the host of The Immortal Life of Agencies podcast and a columnist for Marketing Week.

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Yes, you can access Market of One by Robin Bonn in PDF and/or ePUB format, as well as other popular books in Business & Advertising. We have over one million books available in our catalogue for you to explore.