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Consumer Behaviour

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Trending on Perlego

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  1. Democratizing Luxury
    Democratizing Luxury
    Annika A. Culver
    2023
  2. The Palgrave Handbook of Interactive Marketing
    The Palgrave Handbook of Interactive Marketing
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  3. Valuing the Unique
    Valuing the Unique
    Lucien Karpik
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  4. The SAGE Handbook of Consumer Culture
    Olga Kravets, Pauline Maclaran, Steven Miles, Alladi Venkatesh
    2018
  5. Go Figure! New Directions in Advertising Rhetoric
    Edward F. McQuarrie, Barbara J. Phillips
    2014
  6. Understanding Children as Consumers
    David Marshall
    2010
  7. The Routledge Companion to Critical Marketing
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  8. Empowering Inclusive Innovation
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  9. Connections
    Sanjeev Goyal
    2012
  10. Green Consumerism
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Most popular on Perlego

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  1. Consumer Economics
    Consumer Economics
    Elizabeth B. Goldsmith
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  2. Consumer Culture Theory
    Consumer Culture Theory
    Eric J. Arnould, Craig J. Thompson, David Crockett, Michelle F. Weinberger
    2023
  3. Influence, New and Expanded
    Influence, New and Expanded
    Robert B. Cialdini, PhD
    2021
  4. Customer Relationship Management
    Daniel D. Prior, Francis Buttle, Stan Maklan
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  5. Foundations of Family Resource Management
    Elizabeth B. Goldsmith
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  6. Pre-Suasion
    Robert Cialdini
    2016
  7. Alchemy
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    2019
  8. Brand Management
    Michael Beverland
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  9. The Attention Merchants
    Tim Wu
    2017
  10. This Is Strategy
    Seth Godin
    2024
  11. Influence
    Robert B. Cialdini, PhD
    2009
  12. Day Trading Attention
    Gary Vaynerchuk
    2024
  13. Marketing 6.0
    Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
    2023
  14. Marketing 6.0
    Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
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  15. Predictive Analytics
    Eric Siegel
    2016
  16. Scientific Advertising
    Claude C. Hopkins
    2019
  17. Why We Buy
    Paco Underhill
    2000
  18. The Psychology of Influence
    Joop van der Pligt, Michael Vliek, Joop Pligt
    2016
  19. Attitudes and Opinions
    Stuart Oskamp, P. Wesley Schultz
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  20. Marketing for Tourism, Hospitality & Events
    Simon Hudson, Louise Hudson
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  21. Brand Storytelling
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  22. Marketing Analytics
    Mike Grigsby
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  23. The New Marketing
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  24. Ice to the Eskimos
    Jon Spoelstra
    2009
  25. Star Brands
    Carolina Rogoll
    2015
  26. The Psychology of Advertising
    Bob M Fennis, Wolfgang Stroebe
    2025
  27. Relationship Marketing in the Digital Age
    Robert Palmatier, Lena Steinhoff, Robert W. Palmatier
    2019
  28. Gambling Advertising
    Barrie Gunter
    2019
  29. Questions that Sell
    Paul Cherry
    2017
  30. Managing Brand Equity
    David A. Aaker
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    V. Kumar, Philip Kotler
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  32. The Psychology of Selling
    Brian Tracy
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  33. Debt's Grip
    Pamela Foohey
    2025
  34. Loyalty Management
    Cristina Ziliani, Marco Ieva
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  35. Emotional Branding
    Marc Gobe
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    Barry Schwartz
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  37. Good Services
    Lou Downe
    2020
  38. Aesthetic Intelligence
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    2019
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    Isaac Mizrahi
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  40. Heart and Sell
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    Phil Barden
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    Ana Andjelic
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  44. Next Generation Retail
    Deborah Weinswig, Renee Hartmann
    2023
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    Greg Creed, Ken Muench
    2021
  46. Marketing
    Rosalind Masterson, Nichola Phillips, David Pickton
    2021
  47. Qualitative Marketing Research
    Dominika Maison
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  48. Customer Experience 3.0
    John Goodman
    2014
  49. Quantum Marketing
    Raja Rajamannar
    2021
  50. Marketing Ethics and Consumer Society
    2025
  51. Brand Global, Adapt Local
    Katherine Melchior Ray, Nataly Kelly
    2025
  52. Cashvertising Online
    Drew Eric Whitman
    2023
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    Aneta Podkalicka, Esther Milne, Jenny Kennedy
    2018
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    Howard Marks
    2018
  57. Human Resource Practice
    Helen Bessant, Fiona Whiting
    2025
  58. Design for Wellbeing
    Ann Petermans, Rebecca Cain
    2019
  59. Consumer Behavior and Culture
    Marieke de Mooij
    2019
  60. The Winner's Curse
    Richard H. Thaler, Alex Imas
    2025
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  1. Debt's Grip
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  15. Navigating Brand Activism
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  16. Brand Desire
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  17. Applied Consumer Psychology
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  18. The Business of Vegan Luxury
    Mauro Fracarolli Nunes, Camila Lee Park
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  19. Destination Data
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  20. Fashion Marketing
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  21. Social Media Marketing
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  22. Neuromarketing
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  23. Qualitative Marketing Research
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  26. Digital Marketing in Practice
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  28. Decisions That Shape Supply Chains
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  29. Market Research in Practice
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  30. Arbiters of Race
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  33. Anthropomorphism and Animism in Advertising
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  34. Social Limits to Growth
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  36. Transforming Customer–Brand Relationships
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  37. The 10 Principles of Effective Social Media Marketing
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  39. Handbook of Operant Behavioral Economics
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  40. Social First Brands
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  41. The Future of Retail and Service Design
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  42. Creating Loyalty in Youth Travel
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  43. AI Powered Insight
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  44. Disruptions and Consumer Resilience
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  46. EcoFusion Marketing
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  47. Perspectives on Drinking, Manufacture and Drinking Spaces and Places
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  48. The Routledge Companion to Critical Marketing
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  49. Conceptualising the Consumer
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  53. Dynamic Fashion Marketing
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    Hanna Górska-Warsewicz, Irena Ozimek, Olena Kulykovets, Julita Szlachciuk
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  55. International Fashion Marketing
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  56. Public Relations and Death
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  57. Markets We Thought We Knew
    Nicole J. Olynk Widmar, Michael L. Smith, Erin Robinson
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  58. Consumer Lessons From a Pandemic
    Nicole J. Olynk Widmar, Michael L. Smith, Erin Robinson
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  59. Rational Madness
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  1. Extended Reality and the Fashion Industry
    Extended Reality and the Fashion Industry
    Cherniece J. Plume, Haoye Sun, Soomal Murtaza
    2026
  2. Big Shifts Ahead
    Big Shifts Ahead
    John Burns, Chris Porter
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  3. The Winner's Curse
    The Winner's Curse
    Richard H. Thaler, Alex Imas
    2025
  4. The Business of Vegan Luxury
    Mauro Fracarolli Nunes, Camila Lee Park
    2026
  5. Destination Data
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  6. Marketing 2026
    Azhar ul Haque Sario
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  7. Fashion Marketing
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    2026
  8. Social Media Marketing
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    2026
  9. Neuromarketing
    Katie Hart
    2026
  10. Qualitative Marketing Research
    Dominika Maison
    2026
  11. Who Speaks for the Customer?
    Irene F. Lefton
    2026
  12. Luxury Marketing
    Kent Le
    2026
  13. AI-Driven Blue Ocean Strategies
    2026
  14. Be a Sequoia, Not a Bonsai
    Nicolas Darveau-Garneau
    2026
  15. Swiftynomics
    Misty L Heggeness, Misty L. Heggeness
    2026
  16. Advanced Facebook Advertisement
    Azhar ul Haque Sario
    2025
  17. Decisions That Shape Supply Chains
    Nicole J. Olynk Widmar, Michael L. Smith, Erin Robinson
    2025
  18. KasiNomic Revolution
    GG Alcock
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  19. Market Research in Practice
    Paul Hague
    2025
  20. Applied Consumer Psychology
    Gareth J Harvey
    2025
  21. Arbiters of Race
    2025
  22. Data Driven Decisions
    2025
  23. Retail Marketing
    Sarah Montano
    2025
  24. Human Resource Practice
    Helen Bessant, Fiona Whiting
    2025
  25. The Unforgettable Advantage
    Jennard Rose
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  26. Anthropomorphism and Animism in Advertising
    Małgorzata Karpińska-Krakowiak
    2025
  27. The Meaning of Branded Objects
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  28. Hoodwinked
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  29. Fashion Media and Sustainability
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  30. Social Limits to Growth
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    2025
  31. Digital Brand Management
    Magdalena Grębosz-Krawczyk, Dagna Siuda
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  32. Signature Experience
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  33. The Age of Capitalism, Consumer Culture, and the Collapse of Nature in the Anthropocene
    Jack Thornburg
    2024
  34. Digital Consumer Behavior
    Kyle Allison
    2025
  35. Transforming Customer–Brand Relationships
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    2025
  36. The 10 Principles of Effective Social Media Marketing
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    2025
  37. Customer Engagement and Digital Business
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  38. Marketing in the Climate Crisis
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  39. Debt's Grip
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  40. Handbook of Operant Behavioral Economics
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  41. Cognitive Choice Modeling
    Zheng Joyce Wang, Jerome R. Busemeyer
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  42. Fashion Trends and Forecasting
    2025
  43. Visual Marketing
    Barbara E. Kahn, Elizabeth N. Johnson
    2025
  44. Loyalty Management
    Cristina Ziliani, Marco Ieva
    2025
  45. Navigating Brand Activism
    Jag Sheth, Can Uslay
    2025
  46. Nudging
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  47. Brand Desire
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    2025
  48. Social First Brands
    Tom Miner
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  49. Brand Global, Adapt Local
    Katherine Melchior Ray, Nataly Kelly
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  50. The Science of Shopping
    Kate Hardcastle
    2025
  51. Creating Loyalty in Youth Travel
    Stephen Lowy
    2025
  52. The Palgrave Handbook of Interactive Marketing
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  53. The New Luxury Experience
    Wided Batat
    2019
  54. Market Process and Market Order
    2024
  55. The Consumer Insights Handbook
    Danielle Sarver Coombs
    2021
  56. Retail Racism
    Michelle R. Dunlap
    2021
  57. Design for Impact
    Erin Weigel
    2024
  58. The Future of Retail and Service Design
    2025
  59. Digital Ownership and Consumption
    Domen Bajde
    2025
  60. Think Like a Marketer, Train Like an L&D Pro
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