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Consumer Behaviour

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Trending on Perlego

1 of 4
  1. Satisfaction: A Behavioral Perspective on the Consumer
    Satisfaction: A Behavioral Perspective on the Consumer
    Richard L. Oliver
    2014
  2. Democratizing Luxury
    Democratizing Luxury
    Annika A. Culver
    2023
  3. Go Figure! New Directions in Advertising Rhetoric
    Go Figure! New Directions in Advertising Rhetoric
    Edward F. McQuarrie, Barbara J. Phillips
    2014
  4. The Palgrave Handbook of Interactive Marketing
    2023
  5. Valuing the Unique
    Lucien Karpik
    2021
  6. The SAGE Handbook of Consumer Culture
    Olga Kravets, Pauline Maclaran, Steven Miles, Alladi Venkatesh
    2018
  7. Connections
    Sanjeev Goyal
    2012
  8. Understanding Children as Consumers
    David Marshall
    2010
  9. The Routledge Companion to Critical Marketing
    2026
  10. Empowering Inclusive Innovation
    2026
  11. Green Consumerism
    2010

Most popular on Perlego

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  1. Consumer Economics
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    Elizabeth B. Goldsmith
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  2. Influence, New and Expanded
    Influence, New and Expanded
    Robert B. Cialdini, PhD
    2021
  3. Consumer Culture Theory
    Consumer Culture Theory
    Eric J. Arnould, Craig J. Thompson, David Crockett, Michelle F. Weinberger
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  4. Customer Relationship Management
    Daniel D. Prior, Francis Buttle, Stan Maklan
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  5. Foundations of Family Resource Management
    Elizabeth B. Goldsmith
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  6. The Attention Merchants
    Tim Wu
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  7. Pre-Suasion
    Robert Cialdini
    2016
  8. Alchemy
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    2019
  9. Marketing for Tourism, Hospitality & Events
    Simon Hudson, Louise Hudson
    2023
  10. Brand Management
    Michael Beverland
    2021
  11. Marketing Analytics
    Mike Grigsby
    2022
  12. This Is Strategy
    Seth Godin
    2024
  13. Managing Brand Equity
    David A. Aaker
    2009
  14. Influence
    Robert B. Cialdini, PhD
    2009
  15. Day Trading Attention
    Gary Vaynerchuk
    2024
  16. Marketing 6.0
    Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
    2023
  17. Good Services
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    2020
  18. The Psychology of Influence
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  19. Predictive Analytics
    Eric Siegel
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  20. Attitudes and Opinions
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  21. Why We Buy
    Paco Underhill
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  22. The Psychology of Fashion
    Carolyn Mair
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  23. Marketing 6.0
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  24. Brand Storytelling
    Miri Rodriguez
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  25. Ice to the Eskimos
    Jon Spoelstra
    2009
  26. The Psychology of Advertising
    Bob M Fennis, Wolfgang Stroebe
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  27. Quantum Marketing
    Raja Rajamannar
    2021
  28. Brand Global, Adapt Local
    Katherine Melchior Ray, Nataly Kelly
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  29. Marketing Ethics and Consumer Society
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  30. Loyalty Management
    Cristina Ziliani, Marco Ieva
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  31. Gambling Advertising
    Barrie Gunter
    2019
  32. Relationship Marketing in the Digital Age
    Robert Palmatier, Lena Steinhoff, Robert W. Palmatier
    2019
  33. Questions that Sell
    Paul Cherry
    2017
  34. Debt's Grip
    Pamela Foohey
    2025
  35. Transformative Marketing
    V. Kumar, Philip Kotler
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  36. Transport for Humans
    Pete Dyson, Rory Sutherland
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  37. The Unmanageable Consumer
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  38. Emotional Branding
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  39. Hispanic Market Power
    Isaac Mizrahi
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  40. Marketing
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    2021
  41. Aesthetic Intelligence
    Pauline Brown
    2019
  42. Scientific Advertising
    Claude C. Hopkins
    2019
  43. Heart and Sell
    Shari Levitin
    2017
  44. Customer Experience 3.0
    John Goodman
    2014
  45. Next Generation Retail
    Deborah Weinswig, Renee Hartmann
    2023
  46. Decoded
    Phil Barden
    2022
  47. R.E.D. Marketing
    Greg Creed, Ken Muench
    2021
  48. The Business of Aspiration
    Ana Andjelic
    2020
  49. The New Marketing
    Cheryl Burgess, Mark Burgess
    2020
  50. Qualitative Marketing Research
    Dominika Maison
    2018
  51. The Paradox of Choice
    Barry Schwartz, Nathan N. Cheek
    2009
  52. Arriving Today
    Christopher Mims
    2021
  53. Star Brands
    Carolina Rogoll
    2015
  54. Signature Experience
    2018
  55. Cashvertising Online
    Drew Eric Whitman
    2023
  56. The Insight Discipline
    Liam Fahey
    2020
  57. The Jobs To Be Done Playbook
    Jim Kalbach, Michael Tanamachi
    2020
  58. Human Resource Practice
    Helen Bessant, Fiona Whiting
    2025
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    Richard H. Thaler, Alex Imas
    2025
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    Andrew Geoghegan
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  4. Digital Consumer Behavior
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  5. The Consumer Insights Handbook
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  6. Extended Reality and the Fashion Industry
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  8. Neuromarketing
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  10. Who Speaks for the Customer?
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  11. Luxury Marketing
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  12. Be a Sequoia, Not a Bonsai
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  13. Dynamic Fashion Marketing
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  14. The Influence of Western Consumerism on Eastern Culture
    Richard Lee, Quynh Anh Duong, Huda Khan, Muhammad Rashid Saeed, Zhixing Xu
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  15. Digital Marketing in Practice
    Hanne Knight, Lizette Vorster Larsen
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  16. Data Driven Decisions
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  17. The Unforgettable Advantage
    Jennard Rose
    2025
  18. Rituals, Consumption, and Marketing
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  19. Digital Brand Management
    Magdalena Grębosz-Krawczyk, Dagna Siuda
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  20. Customer Engagement and Digital Business
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  21. Marketing in the Climate Crisis
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  22. Navigating Brand Activism
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  24. Destination Data
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  25. Fashion Marketing
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  26. Social Media Marketing
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  27. Qualitative Marketing Research
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  28. AI-Driven Blue Ocean Strategies
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  29. Swiftynomics
    Misty L Heggeness, Misty L. Heggeness
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  30. Advanced Facebook Advertisement
    Azhar ul Haque Sario
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  31. Decisions That Shape Supply Chains
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  32. Applied Consumer Psychology
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  33. Market Research in Practice
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  34. Luxury and the Senses
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  35. Arbiters of Race
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  36. Retail Marketing
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  37. Anthropomorphism and Animism in Advertising
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  38. Social Limits to Growth
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  39. Transforming Customer–Brand Relationships
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  40. The 10 Principles of Effective Social Media Marketing
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  44. Brand Loyalty and Consumer Behavior
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  45. Disruptions and Consumer Resilience
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  46. Sustainability Storytelling
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  47. The Commodification of Wellness
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  48. EcoFusion Marketing
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  49. Perspectives on Drinking, Manufacture and Drinking Spaces and Places
    2026
  50. The Routledge Companion to Critical Marketing
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  51. Conceptualising the Consumer
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  52. Happiness and Well-Being in Customer Experience
    Giulia Miniero, Carmela Donato, Michela Addis, Francesco Ricotta
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  53. Empowering Inclusive Innovation
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  54. Myths about Sustainable Consumption: Dispelled
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  55. Market Signals From Online Behavior
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  56. Trust and Marketing Communication in the Food Industry
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  57. International Fashion Marketing
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    2026
  58. Public Relations and Death
    Roumen Dimitrov, Jordi Xifra
    2025
  59. Markets We Thought We Knew
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    2025
  60. Consumer Lessons From a Pandemic
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    2025
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Recently added

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  1. The Disabling Marketplace
    The Disabling Marketplace
    2026
  2. Banning Live Animal Exports
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    2026
  3. AI Powered Insight
    AI Powered Insight
    Michalis A. Michael, Nicos Rossides
    2026
  4. Brand Loyalty and Consumer Behavior
    Elwira Gross-Gniot, Maciej Dębski, Ewa Szkudlarek
    2026
  5. Disruptions and Consumer Resilience
    2026
  6. Sustainability Storytelling
    Mike Hower
    2026
  7. The Commodification of Wellness
    Juliana Luna Mora
    2026
  8. The Consumer Insights Handbook
    Danielle Sarver Coombs
    2026
  9. EcoFusion Marketing
    2026
  10. Extended Reality and the Fashion Industry
    Cherniece J. Plume, Haoye Sun, Soomal Murtaza
    2026
  11. Perspectives on Drinking, Manufacture and Drinking Spaces and Places
    2026
  12. Big Shifts Ahead
    John Burns, Chris Porter
    2016
  13. Consuming the Environment
    2024
  14. The Winner's Curse
    Richard H. Thaler, Alex Imas
    2025
  15. The Business of Vegan Luxury
    Mauro Fracarolli Nunes, Camila Lee Park
    2026
  16. Destination Data
    2026
  17. Marketing 2026
    Azhar ul Haque Sario
    2026
  18. Neuromarketing
    Katie Hart
    2026
  19. Fashion Marketing
    Jo Wiltshire, Catrin Cousins
    2026
  20. Social Media Marketing
    Zizheng Yu, Hyunsun Yoon
    2026
  21. Digital Consumer Behavior
    Jagdish N. Sheth, Varsha Jain
    2026
  22. Qualitative Marketing Research
    Dominika Maison
    2026
  23. Who Speaks for the Customer?
    Irene F. Lefton
    2026
  24. Luxury Marketing
    Kent Le
    2026
  25. AI-Driven Blue Ocean Strategies
    2026
  26. Be a Sequoia, Not a Bonsai
    Nicolas Darveau-Garneau
    2026
  27. Swiftynomics
    Misty L Heggeness, Misty L. Heggeness
    2026
  28. The Influence of Western Consumerism on Eastern Culture
    Richard Lee, Quynh Anh Duong, Huda Khan, Muhammad Rashid Saeed, Zhixing Xu
    2026
  29. Dynamic Fashion Marketing
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  30. Advanced Facebook Advertisement
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    2025
  31. Decisions That Shape Supply Chains
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  32. KasiNomic Revolution
    GG Alcock
    2018
  33. Market Research in Practice
    Paul Hague
    2025
  34. Applied Consumer Psychology
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  35. Arbiters of Race
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  36. Luxury and the Senses
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  37. Data Driven Decisions
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  38. Retail Marketing
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  39. Human Resource Practice
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  40. The Unforgettable Advantage
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  41. Anthropomorphism and Animism in Advertising
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  42. Hoodwinked
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  43. Rituals, Consumption, and Marketing
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  44. Fashion Media and Sustainability
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  45. Social Limits to Growth
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  46. Digital Brand Management
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  47. Signature Experience
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  49. Digital Consumer Behavior
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  50. The 10 Principles of Effective Social Media Marketing
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  51. Transforming Customer–Brand Relationships
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  54. Debt's Grip
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  55. Handbook of Operant Behavioral Economics
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  56. Cognitive Choice Modeling
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  57. Visual Marketing
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  58. Fashion Trends and Forecasting
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