Artificial Intelligence along the Customer Journey
eBook - ePub

Artificial Intelligence along the Customer Journey

A Customer Experience Perspective

  1. English
  2. ePUB (mobile friendly)
  3. Available on iOS & Android
eBook - ePub

Artificial Intelligence along the Customer Journey

A Customer Experience Perspective

About this book

The development of several AI solutions has revolutionized the way in which consumers behave. Serving as a guide to the role that AI plays on different aspects of consumers' life, this book provides a comprehensive understanding of the main artificial intelligence (AI) solutions available in the market. In particular, the authors adopt a customer experience approach to investigate how different AI technologies play a role at different stages of the customer journey (e.g., from pre-purchase to post-purchase decisions).


Covering a range of technologies, such as augmented reality, voice assistants, chatbots and robots, readers will be able to learn which strategies and AI solutions are more effective at different stages of the customer journey.

Table of contents

  1. Cover
  2. Front Matter
  3. 1. Introduction
  4. 2. AI-powered Self-service Technologies
  5. 3. Chatbots
  6. 4. Voice Assistants
  7. 5. Robots in Retail
  8. 6. Augmented Reality
  9. 7. Virtual Reality and the Customer Journey
  10. 8. Conclusions
  11. Back Matter

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Information

Publisher
Palgrave Macmillan
Year
2023
Topic
Business
Print ISBN
9783031487910
Subtopic
Consumer Behaviour
eBook ISBN
9783031487927
Index
Business

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Yes, you can access Artificial Intelligence along the Customer Journey by Ada Maria Barone,Emanuela Stagno in PDF and/or ePUB format, as well as other popular books in Business & Consumer Behaviour. We have over 1.5 million books available in our catalogue for you to explore.