Icono de Negocios y empresaNegocios y empresa

Comportamiento del consumidor

ExplorarLibrosCategorías relacionadas
Buscar por categoría
Ver todo
Más popular en Perlego
Ver todo
COMPORTAMIENTO DEL CONSUMIDOR_cover
COMPORTAMIENTO DEL CONSUMIDOR
Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters
2018
Humanocracia_cover
Humanocracia
Gary Hamel, Michele Zanini
2022
Sport Consumer Behaviour_cover
Sport Consumer Behaviour
Kostas Alexandris, Heath McDonald, Daniel C. Funk
2016
Experiential Marketing_cover
Experiential Marketing
Shirra Smilansky
2017
What Customers Crave_cover
What Customers Crave
Nicholas Webb
2016
B2B Customer Experience_cover
B2B Customer Experience
Paul Hague, Nicholas Hague
2018
Influence, New and Expanded_cover
Influence, New and Expanded
Robert B. Cialdini, PhD
2021
Intercultural Marketing_cover
Intercultural Marketing
Ivana Beveridge
2020
R.E.D. Marketing_cover
R.E.D. Marketing
Greg Creed, Ken Muench
2021
Big Data in Practice_cover
Big Data in Practice
Bernard Marr
2016
Good Services_cover
Good Services
Lou Downe
2020
The Age of Addiction_cover
The Age of Addiction
David T. Courtwright
2019
Disruptive Marketing_cover
Disruptive Marketing
Geoffrey Colon
2016
Using Semiotics in Retail_cover
Using Semiotics in Retail
Rachel Lawes
2022
Ephemeral Retailing_cover
Ephemeral Retailing
Ghalia Boustani
2019
Concepts and Categories_cover
Concepts and Categories
Michael T. Hannan, Gaël Le Mens, Greta Hsu, Balázs Kovács, Giacomo Negro, László Pólos, Elizabeth Pontikes, Amanda J. Sharkey
2019
Resumen del libro "Contagioso" de Jonah Berger_cover
Resumen del libro "Contagioso" de Jonah Berger
Leader Summaries
2014
El catalizador_cover
El catalizador
Jonah Berger
2022
Estuve aquí y me acordé de nosotros_cover
Estuve aquí y me acordé de nosotros
Anna Pacheco
2024
Marketing Analytics_cover
Marketing Analytics
Mike Grigsby
2022
Customer Relationship Management_cover
Customer Relationship Management
Francis Buttle, Stan Maklan
2019
Designing for the Circular Economy_cover
Designing for the Circular Economy
Martin Charter
2018
Consumer Behavior in Action_cover
Consumer Behavior in Action
Geoffrey Paul Lantos
2015
Brand Psychology_cover
Brand Psychology
Laura Busche
2023
Comportamiento espacial de compra_cover
Comportamiento espacial de compra
Ana Milena Álvarez Cano, Lilian Andrea Carrillo Rodríguez
2020
Contagious_cover
Contagious
Jonah Berger
2013
Marketing 6.0_cover
Marketing 6.0
Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
2023
La sociedad de consumo_cover
La sociedad de consumo
Jean Baudrillard
2023
Generación Z_cover
Generación Z
Núria Vilanova, Iñaki Ortega
2017
Resumen del libro "Buyology" de Martin Lindstrom_cover
Resumen del libro "Buyology" de Martin Lindstrom
Leader Summaries
2011
Phishing for Phools_cover
Phishing for Phools
George A. Akerlof, Robert J. Shiller
2015
Audience_cover
Audience
Jeffrey K. Rohrs
2013
Managing Brand Equity_cover
Managing Brand Equity
David A. Aaker
2009
Guerrilla Marketing, 4th Edition_cover
Guerrilla Marketing, 4th Edition
Jay Conrad Levinson
2007
Brand Positioning With Power_cover
Brand Positioning With Power
Robert S. Gordon
2023
B2B Customer Experience_cover
B2B Customer Experience
Paul Hague, Nick Hague
2023
Using Semiotics in Marketing_cover
Using Semiotics in Marketing
Rachel Lawes
2023
Decoded_cover
Decoded
Phil Barden
2022
The Frictionless Organization_cover
The Frictionless Organization
Bill Price, David Jaffe
2022
Brand Naming_cover
Brand Naming
Rob Meyerson
2021
Marketing Analytics_cover
Marketing Analytics
José Marcos Carvalho de Mesquita, Erik Kostelijk
2021
Las necesidades artificiales_cover
Las necesidades artificiales
​Razmig ​Keucheyan
2021
Machine Learning and Artificial Intelligence in Marketing and Sales_cover
Machine Learning and Artificial Intelligence in Marketing and Sales
Niladri Syam, Rajeeve Kaul
2021
Experiential Marketing_cover
Experiential Marketing
Wided Batat
2020
Consumer Behaviour in Food and Healthy Lifestyles_cover
Consumer Behaviour in Food and Healthy Lifestyles
Isaac K Ngugi, Helen O'Sullivan, Hanaa Osman
2020
Delivering Fantastic Customer Experience_cover
Delivering Fantastic Customer Experience
Daniel Lafrenière
2019
Consumer Behaviour and Analytics_cover
Consumer Behaviour and Analytics
Andrew Smith
2019
Consumer Psychology_cover
Consumer Psychology
Brian M. Young
2018
Marketing Food Brands_cover
Marketing Food Brands
Ranga Chimhundu
2018
Sustainability in Fashion_cover
Sustainability in Fashion
Claudia E. Henninger, Panayiota J. Alevizou, Helen Goworek, Daniella Ryding
2017
The Routledge Companion to Consumer Behavior Analysis_cover
The Routledge Companion to Consumer Behavior Analysis
Gordon Foxall
2015
Customer Analytics For Dummies_cover
Customer Analytics For Dummies
Jeff Sauro
2015
Salir de la sociedad de consumo_cover
Salir de la sociedad de consumo
Serge Latouche
2014
Shopper Marketing_cover
Shopper Marketing
Markus Ståhlberg, Ville Maila
2012
Marketing 6.0_cover
Marketing 6.0
Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
2023
Pre-Suasion_cover
Pre-Suasion
Robert Cialdini
2016
Customer Experience 3.0_cover
Customer Experience 3.0
John Goodman
2014
Engaged_cover
Engaged
Amy Bucher
2020
This is Service Design Thinking_cover
This is Service Design Thinking
Marc Stickdorn, Jakob Schneider
2012
Publicado recientemente
Ver todo
Estuve aquí y me acordé de nosotros_cover
Estuve aquí y me acordé de nosotros
Anna Pacheco
2024
Brand Psychology_cover
Brand Psychology
Laura Busche
2023
Marketing 6.0_cover
Marketing 6.0
Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
2023
Brand Positioning With Power_cover
Brand Positioning With Power
Robert S. Gordon
2023
B2B Customer Experience_cover
B2B Customer Experience
Paul Hague, Nick Hague
2023
Marketing 6.0_cover
Marketing 6.0
Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
2023
The Continuum of Consumer Choice_cover
The Continuum of Consumer Choice
Gordon R. Foxall
2024
Consumer Behaviour and Digital Transformation_cover
Consumer Behaviour and Digital Transformation
Ayantunji Gbadamosi
2024
Fashion Marketing_cover
Fashion Marketing
Gordon Wills, David Midgley, Martin Christopher, Roy Hayhurst
2024
Shopping Centre Marketing_cover
Shopping Centre Marketing
Piotr Krowicki, Grzegorz Maciejewski
2024
Redefining Retail_cover
Redefining Retail
Philip Kotler, Giuseppe Stigliano
2024
Consumer Behaviour and Analytics_cover
Consumer Behaviour and Analytics
Andrew Smith
2023
Accelerating Sustainability in Fashion, Clothing and Textiles_cover
Accelerating Sustainability in Fashion, Clothing and Textiles
Martin Charter, Bernice Pan, Sandy Black
2023
El club de los unicornios_cover
El club de los unicornios
Paula Solanas Alfaro
2023
Luxury Marketing, Sustainability and Technology_cover
Luxury Marketing, Sustainability and Technology
Park Thaichon, Sara Quach
2023
Internet of Things in the Food Industry_cover
Internet of Things in the Food Industry
Anna Rogala, Renata Nestorowicz, Ewa Jerzyk
2024
Fiscalmente inattaccabile_cover
Fiscalmente inattaccabile
Gianluca Massini Rosati
2024
Konsum in der Krise?_cover
Konsum in der Krise?
Patrick Peters
2024
Customer Service Delivery in Africa_cover
Customer Service Delivery in Africa
Robert Ebo Hinson, Esi Akyere Mensah, Doreen Anyamesem Odame
2024
Big Data Analytics for the Prediction of Tourist Preferences Worldwide_cover
Big Data Analytics for the Prediction of Tourist Preferences Worldwide
N. Padmaja, Rajalakshmi Subramaniam, Sanjay Mohapatra
2024
The Future of Service is 5D_cover
The Future of Service is 5D
Jaquie Scammell
2024
Chiavi di Marketing_cover
Chiavi di Marketing
Elena Barbieri
2024
Customer Relationship Management_cover
Customer Relationship Management
Daniel D. Prior, Francis Buttle, Stan Maklan
2024
The Creative Tourist_cover
The Creative Tourist
Xavier Matteucci, Melanie Smith
2024
Democratizing Luxury_cover
Democratizing Luxury
Annika A. Culver
2023
The Hospitality Mentality_cover
The Hospitality Mentality
Josh Liebman
2023
Marketing for Tourism, Hospitality & Events_cover
Marketing for Tourism, Hospitality & Events
Simon Hudson, Louise Hudson
2023
Digital Consumer Management_cover
Digital Consumer Management
Emmanuel Mogaji
2023
Country-of-Origin Effect in International Business_cover
Country-of-Origin Effect in International Business
Anna Grudecka, Marzanna K. Witek-Hajduk
2023
Consuming Atmospheres_cover
Consuming Atmospheres
Chloe Steadman, Jack Coffin
2023
Volevamo, vogliamo e voleremo sempre_cover
Volevamo, vogliamo e voleremo sempre
Marcello De Filippis
2023
Crafting the Sale_cover
Crafting the Sale
Michael Tuso
2023
Green Consumption in China_cover
Green Consumption in China
Jin Min
2023
Consumer Culture Theory_cover
Consumer Culture Theory
Eric J. Arnould, Craig J. Thompson, David Crockett, Michelle F. Weinberger
2023
The Abusive Customer_cover
The Abusive Customer
Ivaylo Yorgov
2023
Social Brand Management in a Post Covid-19 Era_cover
Social Brand Management in a Post Covid-19 Era
Patrícia Dias, Alexandre Duarte
2023
The Expert Guide to Retail Pricing_cover
The Expert Guide to Retail Pricing
Kiran Gange
2023
Branded Content and Entertainment in Advertising_cover
Branded Content and Entertainment in Advertising
María Rodríguez-Rabadán Benito
2023
¿Quién defiende a los consumidores?_cover
¿Quién defiende a los consumidores?
Andrea Botto
2023
Preiserhöhungen verkaufen_cover
Preiserhöhungen verkaufen
Jeb Blount
2023
Made in Italy and the Luxury Market_cover
Made in Italy and the Luxury Market
Serena Rovai, Manuela De Carlo
2023
Hispanic Market Power_cover
Hispanic Market Power
Isaac Mizrahi
2023
Añadido recientemente
Ver todo
Engaging Brands_cover
Engaging Brands
Michela Addis
2020
Estuve aquí y me acordé de nosotros_cover
Estuve aquí y me acordé de nosotros
Anna Pacheco
2024
Konsum in der Krise?_cover
Konsum in der Krise?
Patrick Peters
2024
Recommender Systems_cover
Recommender Systems
P. Pavan Kumar, S. Vairachilai, Sirisha Potluri, Sachi Nandan Mohanty
2021
Internet of Things in the Food Industry_cover
Internet of Things in the Food Industry
Anna Rogala, Renata Nestorowicz, Ewa Jerzyk
2024
The Continuum of Consumer Choice_cover
The Continuum of Consumer Choice
Gordon R. Foxall
2024
Consumer Behaviour and Digital Transformation_cover
Consumer Behaviour and Digital Transformation
Ayantunji Gbadamosi
2024
Fashion Marketing_cover
Fashion Marketing
Gordon Wills, David Midgley, Martin Christopher, Roy Hayhurst
2024
Shopping Centre Marketing_cover
Shopping Centre Marketing
Piotr Krowicki, Grzegorz Maciejewski
2024
Customer Service Delivery in Africa_cover
Customer Service Delivery in Africa
Robert Ebo Hinson, Esi Akyere Mensah, Doreen Anyamesem Odame
2024
The Future of Service is 5D_cover
The Future of Service is 5D
Jaquie Scammell
2024
Big Data Analytics for the Prediction of Tourist Preferences Worldwide_cover
Big Data Analytics for the Prediction of Tourist Preferences Worldwide
N. Padmaja, Rajalakshmi Subramaniam, Sanjay Mohapatra
2024
Marketing for Tourism, Hospitality & Events_cover
Marketing for Tourism, Hospitality & Events
Simon Hudson, Louise Hudson
2023
Consumer Culture Theory_cover
Consumer Culture Theory
Eric J. Arnould, Craig J. Thompson, David Crockett, Michelle F. Weinberger
2023
Chiavi di Marketing_cover
Chiavi di Marketing
Elena Barbieri
2024
Redefining Retail_cover
Redefining Retail
Philip Kotler, Giuseppe Stigliano
2024
Customer Relationship Management_cover
Customer Relationship Management
Daniel D. Prior, Francis Buttle, Stan Maklan
2024
The Creative Tourist_cover
The Creative Tourist
Xavier Matteucci, Melanie Smith
2024
Sport Consumer Behaviour_cover
Sport Consumer Behaviour
Daniel C Funk, Kostas Alexandris, Heath McDonald
2022
The Hospitality Mentality_cover
The Hospitality Mentality
Josh Liebman
2023
Marketing 6.0_cover
Marketing 6.0
Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
2023
Brand Positioning With Power_cover
Brand Positioning With Power
Robert S. Gordon
2023
Strong Brands, Strong Relationships_cover
Strong Brands, Strong Relationships
Susan Fournier, Michael J Breazeale, Jill Avery
2015
The Creative Thinking Book_cover
The Creative Thinking Book
Neil Francis
2022
Brand Psychology_cover
Brand Psychology
Laura Busche
2023
El club de los unicornios_cover
El club de los unicornios
Paula Solanas Alfaro
2023
Volevamo, vogliamo e voleremo sempre_cover
Volevamo, vogliamo e voleremo sempre
Marcello De Filippis
2023
UX Research com sotaque brasileiro_cover
UX Research com sotaque brasileiro
Cecília Henriques, Denise Pilar, Elizete Ignácio
2022
Consumer Behaviour and Analytics_cover
Consumer Behaviour and Analytics
Andrew Smith
2023
O Consumidor e modulação algorítmica de comportamento_cover
O Consumidor e modulação algorítmica de comportamento
Diego Araújo Coutinho
2021
Realidade Virtual e Comunicação: Fronteiras do Jornalismo, da Publicidade e do Entretenimento_cover
Realidade Virtual e Comunicação: Fronteiras do Jornalismo, da Publicidade e do Entretenimento
Carlos Roberto Gaspar Teixeira, Fernando Pisoni Queiroz, Janaina dos Santos Gamba, Roberto Tietzmann, Samara Kalil
2022
Tecnologias Digitais: comunicação, relacionamento e consumo em meio à pandemia_cover
Tecnologias Digitais: comunicação, relacionamento e consumo em meio à pandemia
Andréia Denise Mallmann, Cláudia Bromirsky Trindade, Cristina Schroeder de Lima
2022
SCHUFA - Fluch oder Segen?_cover
SCHUFA - Fluch oder Segen?
I.N. Kognito
2015
Digital Consumer Management_cover
Digital Consumer Management
Emmanuel Mogaji
2023
Country-of-Origin Effect in International Business_cover
Country-of-Origin Effect in International Business
Anna Grudecka, Marzanna K. Witek-Hajduk
2023
Marketing_cover
Marketing
Rosalind Masterson, Nichola Phillips, David Pickton
2021
Consuming Atmospheres_cover
Consuming Atmospheres
Chloe Steadman, Jack Coffin
2023
B2B Customer Experience_cover
B2B Customer Experience
Paul Hague, Nick Hague
2023
¿Quién defiende a los consumidores?_cover
¿Quién defiende a los consumidores?
Andrea Botto
2023
B2B Customer Experience_cover
B2B Customer Experience
Paul Hague, Nicholas Hague
2018
Using Semiotics in Marketing_cover
Using Semiotics in Marketing
Rachel Lawes
2020
Accelerating Sustainability in Fashion, Clothing and Textiles_cover
Accelerating Sustainability in Fashion, Clothing and Textiles
Martin Charter, Bernice Pan, Sandy Black
2023
Crafting the Sale_cover
Crafting the Sale
Michael Tuso
2023
The Millionaire Next Door_cover
The Millionaire Next Door
Thomas J. Stanley, William D. Danko
2010
Green Consumption in China_cover
Green Consumption in China
Jin Min
2023
The Abusive Customer_cover
The Abusive Customer
Ivaylo Yorgov
2023
Where am I Wearing?_cover
Where am I Wearing?
Kelsey Timmerman
2012
Social Brand Management in a Post Covid-19 Era_cover
Social Brand Management in a Post Covid-19 Era
Patrícia Dias, Alexandre Duarte
2023
The Expert Guide to Retail Pricing_cover
The Expert Guide to Retail Pricing
Kiran Gange
2023
Watchdogs and Whistleblowers_cover
Watchdogs and Whistleblowers
Stephen Brobeck, Robert N. Mayer
2015
Branded Content and Entertainment in Advertising_cover
Branded Content and Entertainment in Advertising
María Rodríguez-Rabadán Benito
2023
Luxury Marketing, Sustainability and Technology_cover
Luxury Marketing, Sustainability and Technology
Park Thaichon, Sara Quach
2023
Consumer Equality_cover
Consumer Equality
Geraldine Rosa Henderson, Anne-Marie Hakstian, Jerome D. Williams
2016
Financial Crisis in American Households_cover
Financial Crisis in American Households
Joseph Nathan Cohen
2017
Preiserhöhungen verkaufen_cover
Preiserhöhungen verkaufen
Jeb Blount
2023
La sociedad de consumo_cover
La sociedad de consumo
Jean Baudrillard
2023
Made in Italy and the Luxury Market_cover
Made in Italy and the Luxury Market
Serena Rovai, Manuela De Carlo
2023
Hispanic Market Power_cover
Hispanic Market Power
Isaac Mizrahi
2023
Social Media Analytics in Predicting Consumer Behavior_cover
Social Media Analytics in Predicting Consumer Behavior
Selay Ilgaz Sumer, Nurettin Parilti
2023