How can sales professionals apply AI to build trust, optimize strategy and deliver impact in a digital-first world?
AI Strategy for Sales Teams by Andy Hough, Richard Vincent and Richard Brooks is a practical guide for mid-career sales professionals, managers and consultants who want to strengthen credibility, apply proven frameworks and optimize selling strategies in an AI-driven marketplace. Focused on career impact and organizational performance, it shows how to develop and implement AI-enabled principles while staying true to the fundamentals of why people buy.
Drawing on real-world examples from technology companies, professional services firms and global enterprises, this book equips you to:
- Apply AI tools to prepare insightful questions and optimize prospecting
- Develop data-driven insights that enhance, not replace, human intuition
- Implement ethical negotiation strategies supported by AI at scale
- Build credibility through personalized, customer-centred engagement
- Apply frameworks that integrate technology with consultative selling models
With detailed chapters and actionable tools, AI Strategy for Sales Teams helps you harness AI innovations to elevate performance, strengthen customer relationships and advance your career in an evolving sales environment.
Themes include: sales strategy, AI innovation, consultative selling, ethical negotiation, customer engagement, data-driven insights
eBook - ePub
AI Strategy for Sales Teams
Integrating AI into Human-Centred Selling
- 273 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
AI Strategy for Sales Teams
Integrating AI into Human-Centred Selling
About this book
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Table of contents
- Preface
- 1 The evolution of professional selling – the timeless fundamentals that endure
- 2 The modern buyer’s journey
- 3 Consultative questioning techniques
- 4 Active listening in the age of distraction
- 5 Value articulation and communication
- 6 Negotiation – the human art of finding win–win solutions
- 7 Building authentic relationships at scale – the human touch in the age of AI
- 8 Time management
- 9 The decisive human
- 10 Sales enablement
- 11 Ethical sales in the AI era
- 12 The future of sales, more human than ever
- Index
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Yes, you can access AI Strategy for Sales Teams by Andrew Hough,Richard Vincent,Richard Brooks in PDF and/or ePUB format, as well as other popular books in Business & Consumer Behaviour. We have over 1.5 million books available in our catalogue for you to explore.