Deliver lasting customer value through data-led, technology-enhanced engagement strategies.
Customer Engagement Strategy by Joern Schlimm is a strategic guide for senior decision-makers who want to move beyond short-term campaigns and design customer experiences that deliver measurable results. Grounded in global research and proven industry frameworks, it provides tools for transforming emerging technologies into sustainable, ROI-driven engagement strategies that strengthen brand equity and customer loyalty.
Written for decision-makers shaping enterprise growth, this book explores how to align digital innovation with governance, performance metrics and long-term business impact. Drawing on real-world examples from organizations such as Europa-Park, FIFA, Dolby Atmos and Zeiss Microscopy, it highlights how forward-thinking brands create competitive advantage through purposeful innovation.
You'll learn how to:
- Apply data-led frameworks to deliver consistent, high-value customer experiences
- Integrate AI, Web3 and immersive environments into measurable engagement strategies
- Use proven insights to govern innovation and mitigate technology adoption risks
- Lead transformation that connects business performance with customer outcomes
Combining strategic foresight with actionable insights, Customer Engagement Strategy helps senior leaders make informed, evidence-based decisions that drive growth, enhance governance and deliver meaningful customer relationships across every channel.
Themes include: digital transformation, customer experience strategy, data-driven marketing, ROI measurement, technology governance, innovation leadership
eBook - ePub
Customer Engagement Strategy
Using Emerging Technologies to Transform the Customer Journey
- 270 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
Customer Engagement Strategy
Using Emerging Technologies to Transform the Customer Journey
About this book
Information
Table of contents
- Preface
- 1 Introduction to the customer journey
- 2 The case for emerging technologies
- 3 A closer look at emerging technologies
- 4 Web3 applications and the customer journey
- 5 Centralized virtual environments and the customer journey
- 6 Artificial intelligence and the customer journey
- 7 Addressing roadblocks and overcoming constraints
- 8 A step-by-step guide to enhancing your customer journey
- 9 Conclusion
- Appendix: Tech decoder
- Index
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Yes, you can access Customer Engagement Strategy by Joern Schlimm in PDF and/or ePUB format, as well as other popular books in Business & Consumer Behaviour. We have over 1.5 million books available in our catalogue for you to explore.